Savings United GmbH’s Post

In today’s competitive landscape, local companies must recognize the importance of continuous advertising. Here are some key reasons why ongoing marketing efforts are essential: 🔹 Brand Awareness: Consistent advertising helps establish and maintain brand recognition. 🔹 Consumer Trust: Familiarity with a brand fosters loyalty and trust among consumers. 🔹 Market Adaptability: Regular advertising allows businesses to stay relevant amid changing competition. 🔹 Managing Demand: Ongoing visibility helps navigate seasonal fluctuations in customer interest. 🔹 Community Connection: Continuous engagement strengthens ties with local customers and builds goodwill. Viewing advertising as an ongoing investment is crucial for sustained growth and success. Let’s commit to keeping our brands top-of-mind!

"How to align your innovation and advertising around meaningful difference. Discover the five steps to a successful launch advertising that will make your difference meaningful."

https://lnkd.in/g4wVQvVS The latest in an ongoing series of studies from marketing consultancy WARC and the Association of National Advertisers, aimed at helping brands harness the benefits of creativity in advertising, finds that while 7 in 10 marketers (71%) agree their business is ambitious about delivering creative excellence, only 37% feel it has the right capabilities to deliver groundbreaking ideas. The report, titled “Building belief: What it takes to instill a culture of creative effectiveness,” includes results from the global survey of more than 300 brand owners conducted in January and February of this year, and backs up earlier findings identifying organizational culture as the main blocker to creative excellence at brands. “This initiative, exploring the culture of creative effectiveness at brands, shows that marketers largely lack belief in their ability to deliver creative excellence, despite a strong desire to do so,” WARC Insight Director Aditya Kishore says. “It demonstrates that to build belief in their creative capabilities, brands need to develop a culture of creative effectiveness.” WARC’s and ANA’s report follows up last year’s initiative, which included in-depth interviews with a wide range of leading brands and outlined what the companies refer to as “the ABE framework,” an acronym for “align, build and embed.” The framework, designed to help brands deliver on their creative effectiveness agenda via strategies, structures and processes, includes six building blocks: vision and alignment, metrics and evidence, creative effectiveness opportunities, common language, partner inclusion and global diffusion. The most notable finding from this year’s report is that marketers using three or more of these building blocks were consistently more successful in delivering creative effectiveness, and more likely to be able to justify investment in creativity during a recession, connect campaign performance to revenue and sales, and prove the benefits of creativity. The white paper also recommends that brands should adopt the concept of a maturity curve and understand the need to progress beyond just speaking the language of the boardroom. “Being able to define what ‘good’ looks like can catalyze the journey, and this can be initiated within the marketing department itself,” the report notes. “Transforming the intangible and essential idea of culture into a solid, measurable structure has consistently proven to be an enduring brand challenge,” ANA CEO Bob Liodice says. “For the industry to unleash the power of advertising creativity, it is critical to have the right frameworks and the relevant metrics to prove its value.”

Crafting an advertising strategy isn’t just about promotions—it's about paving the way for growth and longevity. Here's why it's a must for any business: 📌 Provides Clear Direction and Focus: An advertising strategy keeps your efforts aligned with clear goals, preventing wasteful spending and maximizing ROI. 📌 Helps To Know Your Audience: A strategy delves deep into your target audience's preferences, ensuring your messages hit home. 📌Optimizes Budget Management: With a strategy, you can allocate resources wisely, optimizing spend for maximum impact. 📌Creates Competitive Advantage: A well-crafted strategy helps you carve a unique identity, setting you apart in a crowded marketplace. 📌Delivers Measurable Results: Set measurable goals and track campaign performance to refine your approach continuously. 📌Ensures Long-Term Success: By nurturing long-term relationships and brand loyalty, your strategy lays the groundwork for lasting prosperity.

Rising consumer expectations and proliferating channels have complicated the marketing mission and made traditional playbooks obsolete. Our analysis of leading consumer products firms shows that nine areas make the biggest difference in evolving to a successful modern marketing organization.

How can advertising drive brand success? Check out this blog to discover the objectives of advertising that helps build lasting connection with customers Click To Read This Entire Blog : https://lnkd.in/gc2Zn3vq #AdvertisingSuccess #brandbuilding #CustomerConnection #marketingstrategy #AdObjectives #brandawareness #digitalmarketing #contentmarketingtips #businessgrowthstrategy #CustomerEngagementStrategies #MarketingInsights #advertisingtips #brandloyalty #ConnectWithCustomers

Rising consumer expectations and proliferating channels have complicated the marketing mission and made traditional playbooks obsolete. Our analysis of leading consumer products firms shows that nine areas make the biggest difference in evolving to a successful modern marketing organization. These nine areas encompass a rich blend of specialized abilities, integrated activities, and dynamic approaches to decision making and governance.

Maranatha Peterside, an Account Manager wrote an insightful article about rediscovering the joy of advertising. Here are some guidelines to keep in mind when creating standout campaigns: 🧬 Be Clear on Your Brand's DNA: Understanding and defining your brand's distinctive memory structures is crucial. This clarity ensures that all marketing efforts align with the core identity and values of the brand, making your messaging consistent and recognizable. 🧪 Test, Fail, Learn: Embracing weirdness involves experimentation. Don’t be afraid to test new ideas, fail, and learn from those experiences. This iterative process helps in refining strategies and discovering what truly resonates with your audience. 🤝 Find Co-Creators in Communities: Engage with communities that share your brand’s interests and values. These co-creators can help bring out the “weird” side of your brand, adding authenticity and depth to your campaigns. ❄️ Let It Go: Channel your inner Elsa and let go of conventional constraints. Allow your brand's unique voice and character to shine through without fear. Authenticity and originality often lead to the most memorable and joyful advertising experiences. By following these rules, brands can unlock the full potential of their creative efforts and truly connect with their audiences in a meaningful and joyful way. Read the full article here: https://lnkd.in/eqUD7bQR

Building loyalty around your brand (while also keeping your marketing budget in check) requires diverse tactics, from branded product your customers actually want to creating unique, real-life experiences.

Why advertise on the Matakana Coast App- Part One Invest in Your Brand’s Future Advertising is not just an expense; it's an investment in your brand's future. A 12-month advertising plan on the Matakana Coast App will lay the foundation for sustained growth, increasing your visibility, credibility, and customer base over time. Let’s get started on creating a tailored, year-long advertising plan that grows your business month after month. Ready to make a lasting impact? Contact us today to explore our advertising packages or discuss a customised strategy. Your brand's success is just one conversation away. Why the Matakana Coast App? Advertising on platforms like the Matakana Coast App provides the ideal avenue for a sustained, localised presence. With a focus on the Matakana region, the app connects businesses directly to a highly engaged, local audience. By leveraging a 12-month advertising programme, you not only stay visible within the community but also align your business with the region’s vibrant, supportive ethos. Now is the perfect time to invest in a continuous advertising programme on the Matakana Coast App. The long-term exposure will keep your brand front and centre in the minds of local residents and visitors alike, driving both brand loyalty and sales. We understand that every business is unique, which is why we’ve compiled three carefully designed advertising packages for you to choose from. https://lnkd.in/gWV56VHQ However, if these packages don’t quite meet your specific needs, we’ll work with you to craft a custom strategy that aligns with your business goals, ensuring your brand is always where it needs to be—right in front of your past, present and new customers. Support Every Step of the Way Embarking on a year-long advertising programme can feel like a significant commitment, but you won't be doing it alone. Our team is here to support you every step of the way. From designing compelling ad creatives to optimizing campaign performance and providing insights on what resonates with the Matakana community, we're committed to ensuring your advertising investment pays off. Our hands-on approach means you’ll have a partner actively working with you to maximize results and adapt strategies as needed.