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Does navigating buyer complexity feel like wading through a mucky swamp? No one is thrilled with the buying process these days, sellers OR buyers. Differentiate your sales team by guiding your buyers safely through. Listen to our webinar for more research-based insights on how to get out of the swamp to the land of bigger deals.

Marketing, sales, product, and customer success - different functions, the same mission of driving GTM success. While many still treat them separately, they are more interconnected than you might imagine.   So then, how do you successfully align product, marketing, sales, and customer success? To shed light on this, Kimberly Kaminski of Lakeside Software joins Carlos Nouche on the latest episode of The B2B Revenue Executive Experience. 🎙 Check out the full episode in the comments. #b2brevenueexperience #gtmstrategy #gtmalignment

What if I told you that you could solve all your GTM problems by asking your customers for feedback... Customer feedback is essential for refining your GTM strategy and ensuring that your product meets the needs of your target audience. By actively seeking and incorporating customer insights throughout the GTM process, you can identify areas for improvement, validate assumptions, and make data-driven decisions. This Forbes article highlights the importance of customer feedback. It provides practical tips for gathering and analyzing customer insights: https://lnkd.in/erxZcW3T. Remember, your customers are the ultimate judges of your product's success, so prioritize their feedback in your GTM planning and execution.

Marketers, is a Customer Advisory Board (CAB) part of your 2025 marketing strategy? Marina Ilishaev recently joined fellow marketing leaders for a webinar with CMO Huddles, where they explored how CABs can provide fresh insights, solve key challenges, and even amplify your upcoming campaigns. Check out the valuable insights shared by Marina and other leaders. https://lnkd.in/eRPTBd6a #MarketingStrategy #CustomerAdvisoryBoards

An account-based GTM goes beyond marketing to create a unified and holistic strategy for growth. Here are the essential steps for building an effective account-based go-to-market approach: 1. Audience Selection 2. Segmentation and Resource Allocation 3. Sales Alignment 4. Budgeting and Forecasting 5. Actionable Playbook for Implementation Take advantage of this amazing breakdown! 😉 Register to attend/receive a recorded session: https://lnkd.in/dYbVTSQd

Drive sales with product messaging that resonates! Hanover’s Product Message Testing helps you uncover the messages that truly connect with your customers. Learn more. #marketingstrategy https://hubs.ly/Q02W01rs0

In a recent discussion panel with Engage Sales, we explored an evolution in incentives - Switching from solely rewarding outcomes to a balanced mix of actions and outcomes sparked engaging conversations. This concept has been around for a while... 🚀 Are companies now truly adopting leading indicators of a sale in sales compensation, and is it working? I had a very negative reaction the first time I heard this, but more and more I am coming around to the idea... By rewarding proactive seller actions, firms aim to enhance customer experience, drive better customer outcomes and align behaviours across more than just closing. Have you seen this in action, and do you believe it's effective? Would you ever do it? Interested to hear your insights! #SalesCompensation

In our latest episode, we explored the power of strategic partnerships with Mike Stocker, VP of Partnerships at CallRail. 🌟 From unlocking growth opportunities to driving revenue through collaborative efforts, Mike shared invaluable insights into the four lenses of partnership success. Key Insights: Lens 1: Increased Market Presence 🔵 Partnerships significantly enhance brand visibility and market presence. 🔵Successful implementation of co-marketing efforts and joint branding initiatives leads to entering new markets and reaching wider audiences. Lens 2: Driving Partner-Sourced Revenue 🔵Generating revenue is a primary benefit of partnerships. 🔵Simple strategies such as referrals and joint sales efforts maximize partner strengths, driving revenue growth. Lens 3: Broadening Product Capabilities via Integrations 🔵Partnering with other technologies enhances product capabilities, making them more powerful and attractive to customers. 🔵Integrations add new features, enhancing user satisfaction and differentiating the company from competitors. Lens 4: Improving Retention and Renewal Rates with Partnerships 🔵Partnerships significantly impact customer loyalty and renewal rates, improving retention. 🔵Integrated solutions that add value ensure higher renewal likelihood and long-term customer engagement. Want to learn more? Dive into the full episode: https://lnkd.in/dmfT2xYy #StrategicPartnerships #ASliceOfSaaS #BusinessGrowth #Partnership

Check out how Tyson Wigfall the Head of Marketing & his team as Breakthrough are using RevSure AI!

Is your ABM strategy delivering optimal results? Often, the potential of ABM campaigns is not fully realized due to lack of alignment among key teams. Christopher Nault recommends fostering a collaborative environment by bringing sales, marketing, and service teams together. This integration allows for a comprehensive understanding of customer experiences and expectations, enabling more targeted and effective campaigns. The synergy among these teams not only quickens the proof of concept but also enhances the quality of customer engagements. Consider how you can improve alignment in your ABM efforts. Check out Chris' full lesson to learn more! 🔗https://hubs.la/Q02HwrFv0 #abmstrategy #salesmarketingalignment #customerexperience