Scalomedia’s Post

“Collaborating with platforms like Blinkit can be a game-changer for brands aiming to reach their customers quickly and efficiently. However, the onboarding process has proven to be quite a journey. While the potential is immense, the time it takes to onboard and get started is longer than expected, creating challenges for brands eager to make an impact. I hope Deepinder Goyal and Albinder Dhindsa and their teams can streamline this process to make it faster and more seamless, ensuring brands can quickly align with Blinkit’s mission of instant convenience. Here’s to making it easier for all stakeholders to innovate and grow together!” Blinkit #Blinkit

Ever wondered how brands make every step of your journey feel tailor-made? ⭐ Watch CleverTap's Sabyasachi Sahu as he shares the key to crafting those perfect #customerengagement moments! From the first hello to keeping them hooked, discover how the CleverTap Journey feature can help revolutionize onboarding, activation, and more. Spoiler alert: it involves clever nudges like discounts and cashbacks! 🎉 Click here to know more: https://bit.ly/3xdTWgt #CustomerExperience #CustomerJourneys

Hey Folks , I’m excited to share my first Product Teardown Deck as part of the NextLeap Learn in Public challenge! 🎯 For this teardown challenge, I’ve explored Blinkit, diving deep into how their In-app and Push Notifications shape user engagement. From delivery updates to personalized promos, Blinkit’s notification strategy plays a key role in keeping its users hooked—or overwhelmed. 📲 🔍 What’s in the teardown? 1. A thorough analysis of the user journey and Blinkit’s notification flows 2. Pinpointing friction points that may hinder user experience 3. Actionable recommendations to make their notifications more relevant and less intrusive 🌟 This was no easy task—After long days at the office, I spent late nights working on this challenge. But the effort paid off, and I’m thrilled to share the insights!  💪 💡 Have thoughts or ideas on how Blinkit could improve its notification strategy? Let’s chat! I’d love to hear your suggestions on how Blinkit can better balance user engagement and experience. #ProductTeardown #LearnInPublic #NextLeapPMFellowship #BlinkitApp #UserEngagement #GrowthMindset #ProductManagement #PMLife

A huge shoutout to Mey Shariffudin at Mindset for snagging the first grand prize in our team building showdown! 🌟🏆 She is not only brought her A-game but also committed the highest score for her team. 🤩🥳 Also cheers to all our fantastic team members who gave their best!😎 #marketplace #digitalsolutions #digitaltransformation #appdevelopment #websitedevelopment #ecommerce #digitalmarketing #uxuidesign #startupmindset

December Triumphs! As 2024 comes to a close, I’m beyond excited to share that December has been nothing short of spectacular for us at NextBee! This month, we’ve partnered with over 15 incredible brands across industries like retail, education, FMCG, healthcare, manufacturing, and technology. It’s amazing to see businesses across diverse sectors embracing innovation to transform how they engage their customers, employees, and partners. Here’s how we’re driving success for our new partners: Loyalty Programs: Building lasting connections with customers by rewarding loyalty and engagement. Referral Solutions: Creating advocates who bring in new audiences and grow the brand’s reach. Gamification: Making engagement exciting and interactive for teams, customers, and partners alike. A huge shoutout to our incredible team for making this possible and to the visionary brands who trusted us to deliver value. This is the perfect way to end the year on a high note! If you’re ready to take your engagement strategies to the next level, let’s connect and create something amazing in 2025. #CustomerEngagement #LoyaltyPrograms #Gamification #ReferralMarketing #TeamSuccess #YearEndWins #Innovation #BusinessGrowth

New sign who dis? … Sorry I had to 😂. I’ve been working NON-STOP these last few months to get Zano ready for launch, and I wouldn’t have it any other way. This time has been filled with tons of learning from talking to some amazing people in the space and getting everything lined up for our pre-launch users to start on Monday 🥳. I’m super excited for this journey and to see how impactful Zano really is. In a short sentence - Zano is the 1st searchable database of influencer agency rosters. For the pre-launch, 20 users will start testing out the platform and providing feedback. After all, good UX is in a constant loop of feedback and redesign. That feedback is going to be 🔑 to making Zano user friendly and ensure it’s really giving value. Anyone that know me also knows I’m a big fan of good UX practices. I’m all about user-centered design - whether it was the live headcount tracker I built at Intel when I worked there as a financial analyst, or the client pay tracker I made at Clicks Talent recently. Now I’m proud to say I’m bringing my own project to life for all influencer agencies (and soon enough - brands 🤫). There’s a lot in the works, lots of ideas and some great people behind this. Can’t wait for you all to see what we’ve built! #StartupLife #ZanoPreLaunch #InfluencerMarketing #CreatorEconomy #SaaS

Delighted to share the deck that landed me a spot on NextLeap's Top PM Fellow list. The challenge? Tackling the date planning confusion on Bumble Inc. Before dates, people often find themselves in a “confused state,” leading to indecisive conversations about ‘where to meet,’ ‘where to eat,’ and ‘what to do.’ This results in conventional, repetitive dates and a suboptimal experience due to the headache of planning amidst busy lives. The goal was to rescue Bumble users from the dreaded "confused state" and elevate their dating experiences. By tackling the long-standing challenges of selecting locations, dining options, and activities, I developed innovative solutions to make date planning effortless. Ready to see how it was done? Check out my deck! Let’s discuss the future of date planning and how we can continue to revolutionize the way people connect. A huge thanks to NextLeap and Arindam Mukherjee for this incredible opportunity! #productmanagement #NextLeapPMFellowship #product #dateplanning #Bumble #datingapps

In this digital world, we should not underestimate the power of pen and paper. It was such a pleasure to design and facilitate this process standardisation workshop with the international ad-ops team. We are taking our efficiency to the next level and continue to strive for a better advertising experience for everyone! #designthinking #workshops #Adtech #YOC #processmangement #processefficiency #workflows

The #omnishopper is more informed and has higher expectations than ever before. It’s not only important to understand the omnishopper but to translate that into how you will work as a business to support that. Great summary Swagat Choudhury and great collaboration! #digitalshelf #commerce #content #omnichannel

The productcon is back and now in NY. Some great insights from @Purvi Shah (VP, American Express), Ibrahim Bashir (VP, Amplitude), Sneha Rao, VP of Product Nytimestoday News and Jame (VP of Products Slack). Here are my key takeaways from day 1 1. AI is everywhere learn to use in product management effectively, meaningfully and with use cases 2. How to bridge from product to revenue by from chaotic multiple inputs, multiple feedback, metrics framework to one single input, one metric to track and monitor progress, use business objective related metric, with north start with user-centric.. (we are doing this all in Shorter Loop bdw!) 3. Unifying fragmented experiences and moving from years-old product to scaling it for growth through - gamification, mobilization, user adoption, communities, building teams around the world, and building new markets.. typically flywheel approach 4. Be strong and brave to decommission an age-old product to improve efficiency enterprise-wide - have executive sponsorship, resources, daily communication across the channel, celebrate small milestones, MVPs and big wins and show by doing so how many $$ we save for the company and what new revenue opportunity waits by adopting a new business model among existing users and also new users..... #productcon #newyork #genai #meaningfulai #effectiveai #decomissioningproduct #scalability #efficiency