Scandi Consulting’s Post

You've got Hubspot to kick-start your sales process, now what? Companies who have identified product market fit typically look to quickly scale their inbound and outbound sales process with limited infrastructure in place. Hubspot is a popular choice as a CRM since they offer a full sales and marketing suite. But when looking at the last two clients I have been working with this year (offering enterprise SaaS in Sweden) have all had similar challenges: 1. No strong outbound playbook 2. Not enough symbiosis between marketing a sales 3. No documentation on what they are learning in their sales and marketing experiments. Leading to the symptoms appearing in the following ways: 😐 Pipeline not being contiuously filled in the CRM 😵 No data driven approach to sales AND marketing campaigns 🥺 No commercial task force for capitalising on trends Meaning sales operatios and prospecting becomes a major bottleneck when growing a business which solves for a bigger challenge than the contact management solution solved by CRMs. How are you building your sales engine? If this sounds relevant to you lets connect! #growth #Hubspot #Sweden #datadriven