ScentBridge™’s Post

Customer’s experiences are not all that different from one another. Brands using emotional marketing may introduce special limited-time product offerings or use clever pop-culture references to tug on the customer's heartstrings. How does it work? We’ll break it down for you. Emotional marketing is a strategy used to elicit a customer response by giving more meaning and depth to the experience of a brand or product. For example, a restaurant or bar may release a drink promotion for every signature cocktail purchased, the customer can walk away with a jack-o-lantern cup of their own. This is more than just a novelty giveaway but a strategic way to reinvent an existing product and increase the potential to attract new customers 🎃 #MakinItMarketing #MarketingFirm #SeasonalMarketing #ProductMarketing #MarketingTips #EmotionalMarketing #AutumnSeason

Consumers don't base perceptions of value only on price. The story your brand and product tells is how you can build a story of value. But how can you craft that story? Find out here: https://hubs.ly/Q02wwTnX0

Bret Grow Couple days ago, I had a fun experience in a Large supermarket that really showed what MARKETING is all about. I came across a tasting station for Lao Gan Ma Chili Sauce. It wasn’t just about trying a new sauce—it was also an example of ENGAGEMENT MARKETING, where companies interact directly with us, the shoppers. At the booth, they were collecting CUSTOMER INSIGHTS by asking everyone what they thought about the taste and how we might use the sauce at home. This is a clever way to do MARKET RESEARCH. Understanding what customers like helps a company make sure they're creating products that people really want, which is important for CUSTOMER SATISFACTION.The person at the booth explained how they want to offer great CUSTOMER VALUE with their sauce by making it tasty enough to use with lots of different dishes. They were showing us that they really care about our needs, which is a big part of the MARKETING CONCEPT.This approach to marketing isn’t just about selling—it’s about creating connections and understanding customer needs. I got to see firsthand how brands work to improve their products and make sure they meet customer expectations. #FoodMarketing #CustomerExperience #ChineseCuisine#CustomerEngagement #BrandEngagement #MarketResearch#ValueCreation

🌟 Must-Read for Restaurant Owners! Exploring the impact of discounts vs. targeted marketing on your restaurant's revenue and brand? Our latest post dives into why shifting focus from discounts to a strategic, data-driven marketing approach can ensure sustainable growth and customer loyalty. Ready to enhance your marketing strategy for better results? Dive into our insights now! 🔗 https://buff.ly/4aGMYPL #RestaurantMarketing #BusinessGrowth #DigitalMarketing #NoMoreDiscounts #PowerVueMarketing

Brand loyalty is harder to achieve in a day and age where social media brings millions of new brands to your fingertips if you just google them. Which this can be very beneficial for the brands that customers are more attracted to just by doing those internet searches. The food delivery industry shows this in more cases than clothing brands might. This is a result of Covid, and food delivery was very important because restaurants were not open, and delivering from door to door was how many people ate and how many people were able to make a living to eat. Which results in all of these different delivery systems competing for loyalty and having to go to different lengths to achieve brand loyalty when in the past this was never a problem. #beyondbrookesbooks #MKT228 #Brandloyalty https://lnkd.in/e8CHJaUe

Great to have Email Kong featured in this article by Wonderment 🙌🏼 Check it out and see how you can create an amazing online customer experience for your brand!

What is award washing, and how can it hurt your brand? Think about it. Ever noticed how many products seem to have awards these days? They're everywhere. There's even a term for it—'award washing.' It's a growing problem because it can make awards seem less about merit and more about marketing, misleading consumers about the true value of a product. Shoppers are catching on. Why should you care? Because in a world where trust is more important than ever, the authenticity of your brand's award can significantly influence consumer perception and, ultimately, your product's success. Wondering how to tell the legitimate awards from those not worth the sticker they're printed on? Check out our latest blog, "Understanding Award Washing: Identifying Legitimate Product Awards." It's a great read packed with insights on separating the contenders from the pretenders. Read the blog here: 👉 https://lnkd.in/dtkN_6Wv Discover why we’re North America's leading awards program. Ready to connect your brand with millions of consumers? Message Jonathan Mirsky, MBA directly to explore how we can collaborate and elevate your product. Let’s make excellence your brand’s standard. #productawards #awardwinning #awardwashing #authenticity #consumertrust

What is this new drink taking the world by storm? Water. Here's a story all about how an industry got turned upside down....by Liquid Death. Every other water brand on the shelf follows the same branding and packaging: - plastic bottle - clear bottle so you can see pure filtered water - blue or green colour code for a cooling mountain look. - one word calming or mountainess names And then, there's liquid death: - in a can - black - Gothic type - skull logo - name defies anything in this category The packaging is just the start, his marketing is full of humour, appeals to Gen Z and doesn't take itself too seriously. Mike Cessario saw an opportunity to challenge the category, NOT through his product but through his branding and marketing. He sums it up in one sentence in his interview with Jon Evans 'You can't own product features, you can only own your brand.' If I could pay Mike to come tell B2B clients this I would! 90% of content we see on LinkedIn talks about products that make you more 'collaborative, productive and efficient.' These are not unique to any brand, and this is not why a brand buys YOU, this is why they buy you and all of your competitors. So, I recommend you take Mike's advice that has helped him become a $1.4billion beverage unicorn: - create a unique brand that sets you apart in your category - create distinctive assets - market your brand not just your product features - have fun! Next time you're in Tesco take a look down the water aisle. You'll get it instantly.

Premium brands + premium data and technology = premium results! One of the premium cheese brands we have partnered with recently saw a 19.87% open rate on their email campaign. By focusing on Hispanic shoppers who value high-quality cheese and are regularly trying new recipes, we were able to help achieve an impressive open rate. 🧀 PRO TIP: Highlighting your product's premium aspects can boost your marketing efforts. Emphasizing superior ingredients, craftsmanship, and attention to detail can set your brand apart.

🚀 Thinking about trying product sampling for 2024? 🛍️ Kickstart your marketing strategy with our beginner's guide to in-store sampling. Discover the power of strategic product sampling, from engaging customers and boosting sales to creating extraordinary brand experiences. 🎉✨ 🔗Read more https://hubs.la/Q02hyqFn0 #InStoreSampling #MarketingTips #CustomerEngagement #brandexperience