ScentBridge™’s Post

What love has got to do with it? I love hearing people’s stories about fragrances. It’s like I am there with them—at the vacation by the sea, a cozy dinner at Grandma’s, or the excitement of a first date. When friends return from a vacation or their honeymoon, they eagerly share their fragrance experience with me… could be about a fragrance that they bought, or that hotel lotion they can't get enough of. What is this note that I am smelling? You know… the third note? Whether a pleasant citrus, floral, or woody signature, it doesn’t matter… the scent gets elevated by their excitement. What makes that scent extraordinary to them? The memories created during the trip. Since the pandemic, with many experiencing a loss of their sense of smell, research has ramped up again, continuing to uncover how our sense of smell triggers vivid memories and deep emotions. This phenomenon is real. Our olfactory superpower turns everyday experiences into cherished moments, enriching our lives with powerful memories. This is a great reminder of the power of fragrance: - Creates memorable experiences for consumers.  - Builds reputation, trust and emotional connection with brands. - Supports the product positioning and promise. - Gives us confidence to face the day, and deepens the magic of life. Please share below what cherished memories have scents brought to you lately? #Perfume #Perfumemarketing #Whatdrivesyou #ArtofScent

As we embrace new seasons of celebration, the way we approach festive gifting is evolving. Gone are the days when bedsheets, crockery, and showpieces were the go-to gifts. Today, people are redefining the art of gifting with a focus on luxury and personalization. From exquisite handbags to designer accessories, gifting is no longer just about tradition, it's about elevating the experience. The modern consumer is choosing thoughtful, luxurious presents that resonate with individual tastes and create a lasting impression. Why settle for the ordinary when you can make a statement with your gift? The festive season is an opportunity to show your loved ones you care by choosing items that align with their style and sophistication. At Darveys, we see this trend every day, with people opting for luxury fashion and accessories to add that extra touch of elegance to their festive gifting. How are you elevating your gifting game this festive season? Let us know! #diwali #feativevibes #darveys #gifts #festivals

Check out my article on the 11 Best Travel-Sized Fragrances For Your Next Vacation.

What does fall smell like? 🤔 As summer starts to give way to fall, there are tons of opportunities for brands to step into the spotlight and do their thing in their respective categories . That often means orange and brown visuals and pumpkin imagery but for many brands, the ‘smell’ of Fall is an even more important opportunity —yet less easy to pin down. Smell is is the ONLY sense that has a main line to the parts of the brain that process emotions and create memories. They influence our mood, motivation, and behavior and they are big business for brands. Scented candles are a $4 billion market and growing. Overall interest is booming because of everyone’s interest in wellness, ambiance and aesthetics being amplified by social media showing us the lifestyle accessories we 'need' to have. every sweater season, scented candlemaker brands compete fiercely on innovation and nostalgia and it's not enough for their candles to simply have "Apple" or "Pumpkin spice" to sell. Brands in this space have to explore new complexities of scents and drop seasonal lines like they are in food or fashion to attract noses. The Yankee Candle Company, Inc. recently dropped their new fall 2024 line which has scents ranging from Pumpkin Cinnamon Swirl to Campfire Cocktail, and Afternoon Scrapbooking. I don’t know what Scrapbooking smells like but anyone who has been to a Michaels Stores knows that this is one of the exact groups who will spend $40 on a candle. Not to be outdone there are also scented candles for the luxury crowd from brands like Creed and Le Labo Fragrances and Jo Malone London that cost around $700 Fall apparently doesn’t smell like nutmeg, it smells like money !! #fall #branding #brand #candle #ScentedCandle #marketing #Seasonal #strategy

Check our Orchidia's latest Trendwatch article spotlighting Functional Fragrance!

Did you know that Valentine’s Day is one of the biggest commercial opportunities for marketers?💸💰 The spending on this occasion is expected to reach over $22 billion this year in the US alone, 35% of which is going to be online shopping which highlights the immense opportunity for e-commerce platforms. Maybe money can’t buy you love, but it certainly can buy a gift for your partner, and Valentine’s Day is a perfect day to get one! So, what are the most popular categories of gifts for this occasion? According to the statistics, consumers are mostly willing to gift their partner with candy (57%), greeting cards (40%), flowers (37%), and jewellery (21%). And remember, even if it’s what's inside the gift box that matters the most, the first impression starts with the packaging, and this is what we do well. 🎁😍 Our clients understand the Valentine’s Day trends well. Discover some examples of their unique products and get inspired by: 💌 Filippa Firenze - exceptional and empowering Italian jewellery, 💌 Wild Child - a beautiful box of delicious craft chocolates, 💌 Trew Cosmetic - charming, colourful and vegan cosmetics. Valentine’s Day is of course about love, but also, about the commercial and business opportunities it brings. Think about your future strategy for special days like this one, visit the link and see the gift boxes that we provide for this or any other occasion. ✨ https://lnkd.in/gZeuQ6na #ValentinesDay #ShareTheLove #GiftIdeas #EcommerceValentines

💡 Tip Tuesday 💡 When using scents to enhance a property’s appeal, it’s important to ensure that they are subtle and not overpowering. Overly strong or artificial smells can be off-putting and have the opposite effect. Natural and mild fragrances are generally the most effective. #mbnagroup #RealEstateDoneRight #TipTuesday #RealEstate #FloridaRealEstate

Euphoria collection 2 fragrances, one unexpected feeling of happiness: EUPHORIA 4636 ECSTASY 3533 . Each scent is meticulously crafted to evoke a unique sensory experience, transporting you to a realm of pure bliss. EUPHORIA 4636 opens with top notes of sparkling citrus and delicate florals, creating a light and airy introduction. As the fragrance develops, heart notes of lush jasmine and sweet honeysuckle emerge, enveloping you in a soft, dreamy bouquet. The base notes of warm vanilla and earthy sandalwood add depth and longevity, leaving a lingering impression of serene contentment. ECSTASY 3533, on the other hand, is a more intense journey of the senses. It begins with an invigorating burst of spicy cardamom and zesty bergamot, immediately capturing your attention. The heart reveals a rich blend of exotic spices and lush orchids, creating a sense of opulent indulgence. Finally, the base notes of deep amber and smoky vetiver ground the fragrance, providing a sultry and sophisticated finish that lingers long after the first spritz. Both scents are designed to enhance your mood and elevate your spirit, whether you're seeking the light-hearted joy of EUPHORIA 4636 or the passionate allure of ECSTASY 3533. Let these fragrances transport you to a place where happiness and ecstasy are just a breath away. #fragrances #euphoria #emotionalwellness

Guess what? We're the Kababjees of Perfume Industry👀 Because we are everywhere.That said,😉 here's a reminder for fragrance fans! Scents N Stories is spreading the joy of scent further and further! We're excited to open one after another outlet covering even the small cities of the country. ️🙌 This means, that no matter where you live, you can experience our perfumes. Because we believe everyone deserves to find their signature scent!✨ Tell us in the comments below - which small city are you most excited to see us in? 👇 #scentsnstories #outlets #expansions #growth #opportunities

The True Value of a Product: More Than Just a Giveaway At Light & Glo Fragrances, each product we create is more than just a candle-it's a reflection of our years of dedication, craftsmanship, and the commitment of a passionate team. As an Australian Made brand, we take pride in crafting high-quality products that embody the values of local manufacturing and sustainable practices. When we put so much care into our creations, they carry the story of our hard work and dedication. We’re always grateful to those who wish to support us by asking for samples or discounts. However, frequent requests for free products can sometimes unintentionally undervalue the quality and effort behind our Australian-made offerings. While promotional opportunities can be beneficial, they need to align thoughtfully with the value we’ve built. How do you handle such requests while still maintaining the integrity of your brand? What strategies have worked for you in balancing support with upholding the value of your products? I’d love to hear your insights! BrandScent #LightAndGlo #AustralianMade #ValueYourProduct #SupportSmallBusiness #CommunityInsights