🔴 Last week, in São Paulo, Brazil, during the important CONARH trade fair, part of a booth collapsed, causing injuries to several people. The situation was serious and concerning. I received a video and photos of the incident showing emergency responders attending to the victims.
💔 My first reaction was to think about the people affected by the collapse of the structure. Then, I considered the delicate situation for the company that contracted the booth, a major Brazilian banking and insurance institution. Finally, I thought about the booth builder, who will likely face license revocation and legal proceedings due to the civil liability involved.
⚠️ Furthermore, I believe that the indiscriminate sharing of the video and photos without regard for the victims is inappropriate and disrespectful. Situations like this require a more thoughtful and sensitive approach.
❗ After the incident, I saw criticisms of the Brazilian booth construction industry on this social media. These criticisms surprised and saddened me. Brazil is known for having top-tier booth construction companies. It is crucial to choose partners carefully. Of course, like in any country, there are less reliable companies and those that make mistakes, although incidents like this are rare.
🔍 We must be fair: every country has companies of varying quality levels. To generalize based on a single event does not do justice to a market as robust as Brazil's, which hosts trade fairs and constructs top-notch booths, generating millions of dollars annually. To ensure this quality and safety, there are associations like IFES - Sharing Knowledge and reputable companies like Diper_exhibitions.
Let´s do not generalize and be fair with this important market that is Brazil.
#BoothSafety #TradeShowStandards #EventSafety #EventIndustry #ProfessionalismInEvents #AvoidGeneralizations