Schmidt Market Research’s Post

This is an incredibly important topic for today's #marketer and this article is incredibly well written. We completely agree - "[b]rands that will win with the next generation of buyers are those that look at their consumers three-dimensionally and holistically—understanding who they are, what they do and why they do it. Unlocking emography as the new frontier of consumer insights is a way to future-proof your business, both in the present and in the long run." Check out this article to discover what that means for your business and let us know how we can help! #marketingstrategy #smallbusinessmarketing #marketingtips #consumerbehavior ADWEEK Esther Mireya Tejeda https://lnkd.in/guVfB2KC

The importance of empathy in marketing research can't be overstated. How many times during a research study have you spotted a discrepancy between what stakeholders believed a top consumer priorities to be and what real-world observations revealed those priorities to actually be? Check out this full article and keep trying on those other hats- https://lnkd.in/ggN_DYka #mrx #marketresearch #dataquality #representativeness #empathy #sampling

The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to intuitively know their customers, let alone decide which segments to focus on. Plus, it is always important to pivot, grow, and evolve in a changing business environment, which is hard when you don’t know what’s coming next. In this article, we talk about how customer attitudes are shifting and how you can adapt and be most responsive to their needs, ensuring the success of your crafty business. #STITCHCRAFTMARKETING #KNOWYOURCUSTOMER #

🌱 Ever wondered how much a brand's social responsibility influences your purchases? 🥠 Or want to get a fun little "future reading" of the month? I'm conducting a survey to explore the connection between cause-related marketing and consumer preferences. By filling out this quick survey in less than 3 minutes, you'll be helping shape the future of marketing with a purpose. Your insights are invaluable! Plus, you'll get a fun little "fortune cookie" message at the end. Ready to make a difference (and get your sign from the universe)? Click the link below and share your thoughts! #causemarketing #consumerpreferences #makeadifference #marketingwithapurpose #fortunecookiefun P.S. Feel free to share this post with your network – the more voices, the better!

When logic fails, follow your heart. In the context of Marketing, 🧠 Mind = Marketing concepts ❤️ Heart = Consumer Behaviour Did you know? Several times when a marketeer fails to apply marketing strategies and concepts, Consumer Behaviour became the Hero! Consumer behaviour is basically the series of : ✅ How consumers Select ✅ How consumers Buy ✅ How consumers Dispose Let's understand consumer behaviour with a beautiful example. All of us must have heard about GARNIER CLUB, a personal care brand. In 1994 when they launched the first Anti Ageing Cream, consumer behaviour shocked them when the company came to know that the sale is greater than the actual market size. And the reason behind this was that the actual target market was 25+ years of women, but the maximum purchase was made by the Teen age girls who were trying to cure Ageing. Hope this post help you understand about what consumer behaviour actually is! Let's discuss in the comment box below 👇

Market learning involves direct observation and surveys to understand changing consumer preferences, while market sensing goes beyond by combining data and experience to anticipate market movements. The article emphasizes three key approaches in strategic marketing: market learning, market sensing, and market intuiting, highlighting the importance of understanding consumer preferences in the fast-changing business landscape. https://lnkd.in/eRktD-Cp How can companies effectively combine data, experience, and intuitive understanding to gain insights into consumer behavior and stay ahead in the competitive market? #StrategicMarketing #MarketLearning #ConsumerInsights #MarketSensing #MarketIntuiting

Market learning involves direct observation and surveys to understand changing consumer preferences, while market sensing goes beyond by combining data and experience to anticipate market movements. The article emphasizes three key approaches in strategic marketing: market learning, market sensing, and market intuiting, highlighting the importance of understanding consumer preferences in the fast-changing business landscape. https://lnkd.in/gasivcQC How can companies effectively combine data, experience, and intuitive understanding to gain insights into consumer behavior and stay ahead in the competitive market? #StrategicMarketing #MarketLearning #ConsumerInsights #MarketSensing #MarketIntuiting

🎄 How Market Research Shapes Holiday Advertising for Major Retailers 🎄 As the holiday season approaches, major retailers are gearing up to capture consumer attention—and market research is the backbone of their strategies. Understanding what resonates with shoppers during the busiest time of the year is critical for creating effective holiday campaigns. Here’s how market research guides these advertising decisions: 🔍 Targeting the Right Audience: Through consumer segmentation research, retailers identify key demographics for holiday shopping. For example, toy brands focus their ads toward parents and grandparents, while luxury brands might target high-income consumers looking for unique gift options. 🎁 Identifying Popular Products: By analyzing purchasing trends, retailers can spotlight trending products in their ads. Market research helps them know exactly which items—whether it’s the latest tech gadget or a must-have holiday decor item—will draw attention. 📺 Choosing the Best Channels: Market research also reveals where audiences are most likely to engage with ads, whether it’s on social media, streaming platforms, or traditional TV. For example, a major retailer might focus on Instagram and YouTube ads to capture the attention of younger audiences or use email campaigns for loyal, returning customers. 💡 Crafting the Perfect Message: Holiday ads are more than just product showcases—they evoke emotions and tell stories. Market research helps brands understand which themes resonate, such as nostalgia, family togetherness, or convenience. Think of Coca-Cola’s heartwarming family-focused commercials or Amazon’s ads that highlight stress-free shopping. 🎄 Timing and Frequency: When do people start shopping? When are they most receptive to holiday messaging? Market research allows retailers to pinpoint the ideal time to launch their campaigns, ensuring they hit the market at just the right moment to maximize impact. This holiday season, every catchy jingle, festive display, and compelling message has likely been crafted based on the insights from market research. The result? Advertising that speaks directly to what holiday shoppers want and need.

Understanding Consumer Behavior Through Literature: Key Insights from Books on Commerce and Marketing Consumer behavior is a multifaceted subject you can’t simply research, publish a book, and call it a day. There are so many approaches, strategies, and questions that no one can tell you the only way. However, the literature on commerce and marketing offers many valuable lessons about analyzing consumer behavior ... Read more The post Understanding Consumer Behavior Through Literature: Key Insights from Books on Commerce and Marketing appeared first on Talk Commerce. https://vist.ly/3brqv

[Canadian Consumer Trends: A Marketer's Guide] Let's Explore Marketer Consumer Trends Consumer trends play a crucial role in shaping the marketing strategies of businesses in . . . https://lnkd.in/dc-pkP9M