What is a brand identity exactly?
Schonberg Design’s Post
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A strong brand identity isn’t just a look—it’s a vibe 💥 Let’s give your brand the depth it deserves! 🪴 Book an intro call 👉 https://lnkd.in/eWJb99h5
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🎇Facing challenges with your brand identity? Keep in mind that it's about progression, not perfection. Continue to refine and evolve.
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In the bustling landscape of today's market, a brand identity is more than just a logo or a tagline. It is the soul of your business, the narrative that speaks volumes about who you are, what you stand for, and why customers should choose you over others. So, let's explore the essential elements and steps to craft a brand identity that resonates, captivates, and endures.
The Ultimate Guide to Creating a Strong Brand Identity
gerdesbranding.com
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Thursday musings: BRAND STRATEGY is the set of promises that your business makes to act & behave a certain way to staff, customers, suppliers & the planet. BRAND IDENTITY is acting on those promises, every day in every way. VISUAL IDENTITY is delivering your promises to the world - VISUALLY - so that the right people GET it & want to come along for the ride, for a long time. Getting these things RIGHT at the start will mean the difference between success or failure. So when your heart & soul burns with a passion to bring a brand to the world, it's critical to get all of the above right to lay your foundations for long-term success. And by success I mean: 'lots of people love what you sell & how you sell it, you treat everyone you deal with fairly, respectfully & kindly (including Mother Earth) and you are able to live a comfortable life of your choosing, allowing you to GIVE BACK how you want to'. PROMISES + ACTING ON THEM + COMMUNICATING THEM = THE REASON YOU BLOODY STARTED ALL THIS IN THE FIRST PLACE! How many businesses have you seen getting knocked back on #dragonsden because they don't have a BRAND? And they can't articulate their WHY properly? I rest my case. #brandmatters #brandidentity #visualidentity #brandstrategy #brandingmatters #brandpurpose #brandpromise #brandgrowth #brandsuccess #getitright
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Many people confuse the terms Brand Strategy and Brand Identity. And it is treaky to be honest. So, here we are spilling the beans. The most simple explanation is - A brand's image is the first thing that pops into someone's head when they hear their name or see their logo. On the other hand, brand identity is the way in which a company portrays itself through visual elements, messaging, and values. #BrandStrategy #BrandIdentity
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🎇Facing challenges with your brand identity? Keep in mind that it's about progression, not perfection. Continue to refine and evolve.
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