What could you do today to produce twice as much profit in your business? In answering this question, you'd likely do what I did and think of how you could tweak what you are currently doing to generate more profit. Now ask yourself, what would I have to do to produce 10x the amount of profit in my business? The answer to this question is you'd have to be a completely different business (most likely). In "10x Is Easier Than 2x," it is stressed that almost nothing works for producing 10x the profit in your business so your future work becomes extremely focused. You cannot afford to work on your current 80% of tasks that are just day-to-day producing your current profits. In fact, you will be working on 80% new tasks. "Going for 10x requires letting go of 80 percent of your current life and focus on going all-in on the crucial 20 percent that's relevant and high-impact." The shift in your business will take a time. Time to plan new courses of action for the team, but before that, time to think. Most entrepreneurs are holding themselves back because they are absorbed in the day-to-day. Dan Sullivan points out, "tightly scheduled entrepreneurs cannot transform themselves." This was hard for me to read because I have pride in staying "on task" or focused in my work. What I have to realize is what Sullivan said two pages later, "80 percent of your current activities, habits, and mindsets become impediments." What would increase your company's profits by 10x? What are the 80% of things that take your time that you'd have to let go of to make 10x happen? Who on your team would try to stop you from doing that? I'm reading, "10x is easier than 2x."
Schuyler Williamson’s Post
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