Scouting Heroes’ Post

Stop letting "lack of experience" get in the way of you want to go after. When I co-founded the fastest-growing Latina sports culture company, DRAFTED, I had zero experience in sports—unless you count my time as a cashier at DICK'S Sporting Goods during college! What I did have was years of experience in storytelling, community-building, and understanding what moves consumers. At the heart of every industry, that's the key: connecting with people. Because at the end of the day, a brand is more than just a product—it’s a community of consumers who are inspired by your story and message to buy in, subscribe, and champion your vision. Once I mastered that, the industry itself became secondary. I could dive into the specifics, ask the right questions, and reverse-engineer the emotions that lead to action—all through a compelling message or story. That’s the power of transferable skills. Don’t let your resume limit your potential. You don’t always need a new degree or more experience (unless it’s technical, of course). Focus on understanding the outcomes a role demands and connect them to what you’ve already accomplished. Hope this helps.

Sometimes those "are you serious?" moments are the best. Yesterday I was fortunate enough to have two of them. "Are you serious?" moment 1- I had the honor of extending a full-time offer to a former Intern, who absolutely deserved it. His first response was "are you serious?", with a super massive big smile. And I got to confirm that yes, I was serious. He starts on Monday :). "Are you serious?" moment 2- I was talking to a candidate, who had never heard of OBE before some rando reached out on LinkedIn. I told her that we helped to build Dallas Cowboys stadium. We helped to build the San Francisco Giants ballpark. We put $17 million worth of material in the Star in Frisco (where the Cowboys practice). Her response was "are you serious?" with a super massive big smile. And I got to confirm that yes, I was serious. She has an interview later this week :). The common thread is that they both saw a path forward here. They both saw that this company had the best possible combination of big company resources, but small company feel. Where we can go build some of the biggest coolest infrastructure projects on the continent, and have fun doing it. And we are quite serious about that :). Also OBE is awesome. The end :). #nowhiring #OBE #recruiting #recruitinglife #companyculture #recruitingdifferently

What if? I'm not going to lie: Something about this tweet resonated with me yesterday. Starting my career in the highly competitive media world, it wasn't unusual to apply to jobs that already had 200, 300, 400+ applicants (if not more!). It was even more common to get zero replies back from the 100-plus jobs you applied to. I've been fortunate to have some dream jobs in my career, including Bally Sports Midwest | Bally Sports Kansas City | Bally Sports Indiana, and now creating content with an amazing team at FleishmanHillard. But those came from APPLYING. There is no shortage of creators vying for a small amount of positions out there, and that won't change anytime soon. But let that be a positive to continue working on and perfecting your craft. Becoming 1% better every day stacks up dramatically over time. Let that dream job motivate you to be better. So yeah, apply for that dream job. Maybe you won't get it. Statistically, you probably won't. But what if you do? Wouldn't that be something? (S/O Gondola)

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Location scouts are always interesting, but yesterday’s VIP tour of iconic Fenway Park was a ‘monster’ of a time. Ten-year-old fanboy Tim would be ‘green’ with envy, let me tell you. ⚾ Bad puns aside, I tell people all the time that a career in video marketing is second to none because most days, it’s like having an all-access, unfiltered, behind-the-scenes pass into the inner workings of industry masters. Just like Dorothy in the Land of Oz, we get to peek behind the curtain and witness how innovations are concocted, technologies are forged, and champions are bred. We're in the board room, the locker room, and everywhere in between… Capturing the essence of brand journeys  Telling the stories of leaders shaping our future Showcasing the human side of corporate giants In what other career field do you get to hang with the C-Suite, brainstorm with visionaries, and be a part of strategic brand discussions? Or in the case of yesterday, literally stand in Red Sox manager Alex Cora’s office, stroll along center field, and explore the backstage halls of baseball legends. And the best part? Every day is a new adventure, every project a new creative opportunity. It's more than a job; it's a front-row seat to the world's most exciting stories.

Who remembers the 2011 movie 𝘔𝘰𝘯𝘦𝘺𝘣𝘢𝘭𝘭? It tells the story of the 2002 Oakland Athletics, a team that used data and analytics to turn things around. They cleaned house, brought in players others had overlooked, and built a winning team that took the AL West with a 103-59 record and advanced to the ALDS. There’s a key moment in the film where Oakland GM Billy Beane visits Scott Hatteberg, a catcher who can no longer throw. Beane offers him a chance to join the team—but not as a catcher. Instead, he’s invited to play first base, a position he’s never tried. Beane’s team believed in Hatteberg’s skills as a player and promised to teach him the rest. Isn’t it time companies take the same approach? I’ve seen many posts about hiring “the perfect candidate,” but it’s often more important to find someone who fits culturally and has the foundation to grow into the role. I am a Marketer with a capital M. My years of experience have given me the skills to adapt and succeed. Whether your product is a green square widget or a red round one, the principles of marketing—the 4 P’s—don’t change. Yes, I’ll need time to learn your specific product, but I’ll bring dedication, adaptability, and professionalism to master it quickly. I believe in my skills, and I’m asking you to do the same. Let’s connect, start a conversation, and see how we can work together. #doyouknowscott #MoneyballLessons #HiringForPotential #MarketingPro #CareerGrowth #Adaptability #MarketerWithAMission

And we’re back! 🔥 The Job of the Week is here, and this one’s got me fired up. This time, we’re teaming up with my friends over at SiriusXM Canada and I’ve got three big reasons why this role is a banger. Check it out below! 👇🎤🚀 #spark #recruiting #recruitmentmarketing #hiring #techagency #recruitmentagency

We're #hiring!! Know anyone at Northeastern University looking for a Marketing Co-Op role? Karli Brush and I have decided to *ahh* hire our first paid position! 🫣 The work that went into making this decision was insane, and it started in March as we walked to dinner after Natural Products Expo West. ORENDA was built from a highly collaborative place. After being THE marketing team at Beckon Ice Cream, Karli and I learned how to leverage her creative brain and my strategy brain to build and execute scrappy marketing essentials for startups. As we reached capacity this year, we knew we would have to expand in order to grow. The challenge was figuring out a way to do so without losing the personal involvement we had with all of our clients (since it's currently just the two of us) or taking too much of a risk on a stranger since we didn't have a former agency network to tap into. Furthermore, we weren't sure how to build on the fact that one of our differentiation factors was that we are a "duo" that had practiced collaborating for so many years. So, we did a few things.... 💻 First, we redid our website with Natasha Verdon, getting it to a place that we love and know we'll love for a while. 👩💻 At the same time, we went through a Co-Founder Relationship Program with Annie Garofalo that forced us to have those important conversations that are hard to have on your own. Highly recommend. 🧾 We got set up with Formations (goodbye DIY accounting and taxes) 📈 We built a financial model. This wouldn't have been possible without my MBA program at UCLA Anderson School of Management so far. This gave us the confidence to make decisions based off of real data plus now we have cool graphs to look at. Oftentimes, as we see from other founders around us, it's easy to forget your progress because you're so deep in the weeds of everything. But taking the time to step back and recognize the work that has gone into your progress is KEY to mitigating burnout. Can't wait to see where we're at 6 months from now! #startupmarketing #cpgmarketing #emergingbrands #founderstory #femalefounders #marketingagency