Scrum.org’s Post

This is a wonderful article about Product mission, vision, and strategy. "If the Product Vision is a distant shore you’re aiming for when navigating a vast ocean – the ultimate destination and the transformative future state you’re striving to create for your customers… and your Product Mission is the purpose of the journey… where does Product Strategy come in? Product Strategy is more like the precise route you chart to reach that shore based on the compass’s overall direction. It’s the set of choices and decisions you make to navigate toward your vision while meeting your company’s needs along the way." #productmanagement #product #tech #mission #vision #strategy #mindtheproduct

What if we said there's a way to map a clear path toward the true form of your product? Let's not over-complicate product development. Here's why your current approach might fail:
 ❌ You're reacting to every request instead of steering towards a vision ❌ You focus on short-term wins, not long-term value ❌ You try to please everyone, but no one gets satisfied Check these,
 ✅ Define your product's "north star"-what is it ultimately for? ✅ Visualize the key milestones along its journey ✅ Prioritize features that solve that Big Problem ✅ Go back and review/adjust your roadmap regularly Completely disregard user feedback and usage data Chase the competitor rather than solving real user problems Things we realized we had to STOP doing for product success: 🚫 Say yes to every feature request 🚫 Let go of our long-term vision 🚫 Ignore the "why" behind each addition Begin by rounding up your team and asking them: ➡️ Where do we want our product to be in 3 years? ➡️ Which are the core problems that we are trying to solve for the users? ➡️ How can we iteratively evolve the product towards such an ideal form? Plan the journey of your product and see with each sprint how it inches closer to that ultimate form. #productdevelopment #RoadmapToSuccess #visiondriven #productstrategy #longtermgoals #productplanning

“Most people fail in life not because they aim too high and miss, but because they aim too low and hit” This wisdom from Les Brown can also be applied to crafting your company's #product vision. I found the Product Collective article very useful for defining and planning an effective product vision. It provides useful suggestions for Implementing and maintaining your product plan. Hope you enjoy it too :) #productmanagement #productmanager https://lnkd.in/dmZmiQ_p

The more I’ve been involved in building products, the more I see this one undeniable truth: shortcuts don’t work. Sure, skipping steps might feel like progress at the moment, but the curse of product development is this: if you’re not patient enough to follow the right process, you’ll still come back to it. I’ve seen it firsthand. There’s always that rush to launch, to ship something fast, to show stakeholders we’re “making progress.” And trust me, I get it. Deadlines loom, expectations rise, and nobody wants to be the person slowing things down. So, we cut a corner here, ignore a detail there, thinking, It’s fine, we’ll deal with it later. Spoiler alert: later always shows up. I remember one project where we rushed the design phase. Instead of fully fleshing out user needs, we made assumptions to save time. It worked for about two weeks. Then the bugs started rolling in, the user feedback was brutal, and we realised our assumptions were way off. We had to go back, redo the research, and basically start over. All the “time” we thought we saved? It cost us double to fix the mess. Processes exist for a reason. They’re not just boxes to tick; they’re there to protect you from yourself. Whether it’s gathering user feedback, refining requirements, or stress-testing a feature, skipping steps doesn’t make them disappear; it just delays the inevitable. The hardest part of product development isn’t the work itself; it’s the patience to trust the process. It’s holding yourself back from saying, “This is good enough,” when deep down, you know it’s not. It’s having the discipline to plan, iterate, and test properly, even when you’re itching to move forward. So, here’s the truth: you can’t outrun the process. You might think you’ve found a faster route, but eventually, the gaps will catch up with you. And when they do, you’ll realise you’ve been running in circles. Follow the process. It’s the slower path to faster progress. #ProductDevelopment #Innovation #NewProduct #ProductLaunch #DesignThinking #ProductStrategy #ProductManagement #ProductDesign #ProductLifecycle #ProductSuccess #EngineeringManagement

💡Defining the Minimum Viable Product, Craft Your MVP💡 In product development, efficiency is key in any program. Defining scope and requirements is one of the most important tasks before any work should be completed. A common misstep is assuming that your product requires every feature possible to remain competitive in the market. Avoiding Feature Overload The truth is that features for the sake of features often lead to higher costs and disappointed customers. The goal should be to choose the right features based on what your users actually need—even if they don’t know it yet. This is where exercises like voice of the customer interviews and surveys can provide insights into the existing market and allow you to view the problem with a more objective lens. Understanding Customer Needs We all like to think that we know our needs well and that the products in our lives fulfill our needs. The truth is that even many of our favorite products have pain points, some that we might not even realize. Is the button in an awkward location? Is the product too big for typical counter space? Is it too loud? What sensory feedback does the product provide? Defining the MVP All of these considerations should lead to a goal—defining the minimum viable product. The MVP is the version of your product with the highest return on investment versus risk. It includes only the essential features that address the core needs of your users. By focusing on the MVP, you can: ➡ Reduce Development Costs: By concentrating on essential features, you avoid the costs associated with unnecessary extras. ➡ Speed Up Time to Market: A well-defined MVP allows you to launch sooner and start gathering user feedback, which is crucial for iterative improvements. ➡ Improve Customer Satisfaction: Delivering a product that meets the core needs of your users leads to higher satisfaction and loyalty. ➡ Innovate and Iterate: The feedback from customers will ultimately lead to the next product (e.g. the product doesn’t need to be perfect at launch). Truly great products have the features that you need rather than every feature possible. #MVP #ProductDevelopment #ProductDesign #Engineering #MinimumViableProduct

Why a Strong Product Vision is Essential for Success A compelling Product Vision is the cornerstone of impactful product development. It provides clarity, inspires teams, and aligns stakeholders toward a common goal. Here’s why crafting and maintaining a strong Product Vision is critical for success: 1. Decision-Making Anchor A clear vision acts as a filter for decision-making, ensuring that every initiative aligns with the product's long-term objectives. Features or ideas that don’t contribute to the vision can be set aside, keeping efforts focused on delivering true value. 2. Inspiring Purpose A strong Product Vision motivates teams by giving their work meaning. It connects daily tasks to a larger purpose, fostering engagement and a sense of ownership in achieving shared goals. 3. Alignment Across Teams In dynamic environments, distractions are inevitable. A clear vision keeps everyone aligned, guiding teams through changes while maintaining a consistent focus on end objectives. 4. Stakeholder Communication A well-defined Product Vision is also a powerful storytelling tool for stakeholders. It sets expectations, builds trust, and excites investors, partners, and customers by presenting a clear and promising path forward. 5. Strategic Guidance Strategic planning becomes streamlined with a vision. It informs the roadmap, helping prioritize initiatives that contribute the most to achieving long-term success. 6. Market Adaptability While enduring, a strong Product Vision remains adaptable. It balances steadfast goals with the flexibility to adjust to market shifts, customer needs, and technological advancements, ensuring relevance and competitiveness. A Product Vision is more than a guiding statement—it's a unifying force. From fostering team motivation to creating stakeholder trust, it drives focus and builds momentum toward delivering meaningful change. #ProductVision #ProductManagement #TeamAlignment #AgileLeadership #StrategicPlanning

Product Vision In product development, a clear and compelling product vision is essential. It acts as the North Star, guiding every aspect of strategy, design, and execution. But what exactly is a product vision? What Is Product Vision? A product vision is a succinct and inspiring statement of where your product is heading. It embodies your product’s core values, needs it fulfills, and problems it solves. It focuses on "Why Are We Creating a Product?" rather than "What are we going to deliver?" or "How are we going to deliver?" Why Is It Important? 1. Guides Strategic Decisions: Like a compass for a sailor, a product vision helps in making strategic decisions, setting goals, and measuring progress. 2. Motivates Teams: A compelling product vision inspires and motivates teams, turning day-to-day tasks into steps toward a grand achievement. 3. Differentiates Your Product: In a crowded market, a clear product vision helps your product stand out, attracting customers and investors. 4. Aligns Teams and Stakeholders: It acts as a filter, prioritizing work that contributes most to the end goal, aligning everyone towards the larger objective. Who Creates Product Vision? While everyone in product development should influence the product vision, Product Owners are accountable for having and communicating it. They should work with senior stakeholders to craft the vision if not empowered to do it alone. Key Considerations for Creating Product Visions 1. Align with Core Values and Mission: Ensure the vision reflects your company’s values and mission, guiding principles and ethics. 2. Identify Market Opportunity: Ground the vision in market realities, identifying trends, competitive landscape, and market gaps. 3. Deep Customer Insights: Understand your target audience deeply, using market research and customer interviews to create a vision that resonates with real customer needs. Conclusion A well-crafted product vision ensures you never lose your way, acting as the heartbeat of your product strategy and a beacon of focus. It equips your team with the guidance needed to navigate the complexities of product development and achieve remarkable success. #ProductVision #Leadership #Strategy #Innovation #ProductManagement

DO YOU THINK PUTTING PEOPLE FIRST IS THE RIGHT THING TO DO? When it comes to product management, user-centric design is the foundation of every successful product. This is about understanding and knowing the people we are building for their needs, and dislikes and crafting solutions that truly work for them. Personally, as a Product Manager, I focus on creating products that are very valuable and customer-oriented. It’s not just about adding features; it’s about delivering experiences that solve real-life problems and make a difference in the users’ lives. Seeing a product meet users’ needs and expectations, and also bring value to their day-to-day lives is the most rewarding part of the process. It’s a reminder that when we put our users first, we are creating something great and better. #design #productmanager  #productmanagement #BeTechified  #BeTechifiedBootcamp #knowledge

This short-and-sweet article about building flexible roadmaps is a great read for product folks. Ultimately, Jordan Jacobi's three tips will help you keep the momentum going through launch and beyond so that challenges don't throw the team off course. Oh, and she also speaks to one of my favorite statements ever: Outcomes over outputs! More on that at the link.

The impact of a product roadmap on the #productdevelopment cycle is immense.   Check out our article and learn the following: - On which occasions can the roadmap be adjusted? - How can we navigate the team with the help of this document? - What is the role of teammates in roadmap creation?