🏢 Retail stores continue to shape the global fashion industry, but what role do they truly play in brand expansion and customer loyalty?
As the primary channel for U.S. consumers discovering new fashion products (40% of them, according to EMARKETER), retail stores are more than just a point of sale. They’re a strategic foothold for brands seeking to elevate their market presence and, ultimately, scale higher on the global stage.
In this infographic, we examine how each brand's retail revenue, number of store locations, and the overall share of sales generated through retail shape their market positioning and growth strategy. For many high-impact brands, these metrics not only represent physical presence but also insights into market strategy and customer experience.
🔍 What makes a retail strategy thrive in today’s landscape? Location, timing, and the customer journey are critical. Still, for most brands a physical store is a bridge to customer demand. However, with so many data points available, we now know that although special, it’s just another chance to meet the customer through its zig-zag journey. This special moment is where the brand must foster that connection through curated experiences, special offers, and exclusivity. Locations should be selected strategically based on deep insights into consumer profiles, aligning each store’s presence with a broader path to global success.
For brands aiming to expand internationally, KEA International recommends a foundation-first approach: target key markets, establish a presence at the right locations, and leverage local partnerships. It’s a journey of patience, insight, and planning—much like an ascent with seasoned sherpas at your side. 🧗♀️
In today’s competitive arena, every store is more than a retail location; it's an asset to your brand's global journey. Ready to strategize with us? Explore the data and let’s plan the path to new heights.
#RetailGrowth #FashionIndustry #GlobalExpansion #BuildforBuilders #ScalingNewHeights #KEAInternational ”
Founder - Inspire Recruitment - Part of Inspire Office Technology
6mo👍