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Why do I need Branding? I hear this a lot from MSMEs who are in business but don’t understand the branding game. But let me tell you, How branding is a game-changer for your business. 1.Differentiate Yourself in a Crowded Market 🚀 Why It Matters: Branding helps your MSME stand out in a sea of competitors, making you the first choice for customers. Example: Paper Boat didn’t just sell drinks; they sold nostalgia, creating a unique identity that resonated with modern consumers. 2.Build Trust and Credibility 🤝 Why It Matters: Consistent branding fosters trust, making customers more likely to choose and stick with your business. Example: Bajaj’s unwavering focus on quality and reliability has made it a trusted brand across various sectors in India. 3.Justify Premium Pricing 💸 Why It Matters: A strong brand allows you to charge higher prices by adding perceived value to your products or services. Example: Fabindia’s branding around handcrafted, ethical products lets them command a premium in a competitive market. 4.Create Emotional Connections and Loyalty 💼 Why It Matters: Branding builds emotional bonds with customers, turning them into loyal advocates who return time and again. Example: Amul’s consistent focus on purity and quality has created a loyal customer base that spans generations. 5.Fuel Sustainable Business Growth 📈 Why It Matters: A strong brand provides the foundation for growth, enabling your business to expand and evolve with market demands. Example: Patanjali leveraged branding rooted in Ayurveda to quickly expand across multiple FMCG sectors, becoming a household name. 6.Inspire and Motivate Your Team 💪 Why It Matters: A powerful brand creates a sense of pride and purpose within your team, driving them to deliver their best. Example: Tata Group’s brand of integrity and social responsibility not only attracts talent but also motivates employees to uphold its legacy. 7.Ensure Longevity and Relevance 🏆 Why It Matters: Consistent branding ensures your business remains relevant and successful over the long term. Example: Raymond’s branding around quality and sophistication has kept them at the forefront of the textile industry for over 90 years. How are you leveraging branding to stand out in the competitive Indian market? Comment below   #BrandingMatters #MSMEGrowth #IndianBusiness

As Regional Brand Manager for India and South Asia and global lead for Event Branding, ensuring maximum brand visibility at the milestone customer event, #EDW75, that commemorated #75yrsPoweringIndia was sheer delight and an incredible experience. Revisiting the event brand identity guidelines developed earlier, this event became a live demonstration of those principles. I truly believe that effective #EventBranding goes beyond logos—it’s about ensuring consistency across every element. Maintaining uniformity across visuals, messaging, and merchandise, we engage our audience and leave a lasting impression.   A strong brand is essential for building trust and credibility, particularly in a dynamic and competitive market. It’s not just about visibility; it’s about delivering a brand experience that reflects our commitment to #Quality #Sustainability, and #Innovation. I’m proud to work alongside a team that shares this vision, which fuels my passion daily. María Cabrera Martín Jimena Hedding Villagordoa Valentina Lino Kelsey Black Tamara Naidoo Manashwi Banerjee Therese Hornstedt Liz Arcega John Rodolf Ambrosio Luigi Laqui Romeo Enriquez Vincent Domini Castillo Tarjani Patel Subhasish Mohanty Krishnaroop Chakrabarty Gagan Radha Sheethal Susan Jacob Akanksha Prasad Archana PN Joshua Hechano #Branding #PoweringIndia #BrandStrategy #BrandExperience #Events #HitachiEnergy #ProudtobeHitachiEnergy #Consistency #MemorableExperiences #BrandImpact

"Brand Purpose... what?" It’s often highlighted how companies fail due to a lack of innovation or not keeping up with consumer trends. Yet, something equally crucial often flies under the radar: a lack of purpose. Why does this concept seem so elusive? It shouldn't be!🌟 Did you know? Over 70% of consumers expect brands to deliver on promises that align with their personal values. 📊 Key elements of a good brand purpose include: 1️⃣ 𝗩𝗮𝗹𝘂𝗲𝘀-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A values-driven culture doesn't just happen. It’s cultivated. When a company is genuine about what it loves doing, it permeates every interaction—creating happy, memorable experiences for customers. As a young ad man handling accounts for giants like Unilever, the palpable energy from a purpose-driven office was unmistakable. 🌟 2️⃣ 𝗨𝗻𝗶𝗾𝘂𝗲 𝗕𝗿𝗮𝗻𝗱 𝗘𝘀𝘀𝗲𝗻𝗰𝗲/𝗗𝗡𝗔: Apple’s commitment to 'think different' has not just led to innovative products but has transformed how technology integrates into our lifestyle, making it an emblem of modern identity. 🍏 3️⃣ 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗙𝘂𝗲𝗹𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Brands poised for success don't just sell; they ignite passion. Patagonia doesn’t just market apparel; it advocates for Earth, creating a powerful emotional bond with its consumers. 🌍 4️⃣ 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: From LEGO’s meticulous set designs that fuel creativity to every detailed customer interaction, great brands don’t just plan; they execute with precision, making sure every step reflects their core purpose. 🏗️ Reflecting on my journey through various roles and industries, I’ve seen firsthand the transformative power of a well-defined purpose. It’s not just a nice-to-have; it's the cornerstone of sustained success and deep consumer connection. How well does your brand live up to its purpose? Let's discuss below how focusing on purpose can redefine our strategies and lead to true success. Note: Thank you Graham Robertson, your book "Beloved Brands" inspired this post. 👇🏼 Your thoughts? #BrandPurpose #CustomerEngagement #Leadership #MarketingStrategy #BrandIdentity #SaadSamadi I'm Saad Samadi, a marketer with a 20-year track record, Father, husband, and a relentless seeker of work-life harmony. I’m here to share insights, dispense advice, and help you thrive in your professional and personal life. Follow me for more tips on staying sharp and balanced!

''Building brands is not a one time effort but a continuous process that evolves. The heart of brand strategy is problem-solving and alignment'' Thank you Jeremy Wells on sharing what branding is all about and how to align behaviors. My Humble House is crafting a brand strategy that is not only clear and compelling but also resilient and responsive to change. Follow my quest for disrupting the industry. #linkedinfollowers #beingmorehuman #hospitality #leadership #creative #founder #founderstories #iconinthemaking #Pangaea #INTI #Svalbard #AURUM #hospitalityindustry #disruptingthefuture #masterplannedcommunity #profitistheconsequenceofourpurpose #socialluxury #sustainablebusiness #profitsharingisthefuture #makinghospitalitymorehuman #personalizationishuman #newbusinessmodel #MyHumbleHouse #hotelschool #branding #educationinhospitality #midliferebirth #brandstrategy #brand https://lnkd.in/gJ7QvqYC

In a landscape where trends shift daily, there’s something truly powerful about a brand that embraces its roots. Legacy isn’t just history; it’s a story waiting to be told. Exploring how brands can transform their heritage into a unique advantage in my latest article for Campaign India — I've spoken about how the past can create new connections and deepen trust in an ever-evolving market. Check it out and see how a brand’s history can become its boldest differentiator 👇 Evolute Global #BrandHeritage #MarketingStrategy #CampaignIndia

Brand Discip-line! Jagdeep Kapoor, CMD of Samsika Marketing Consultants writes in his regular column for the August 2024 issue of Businessindia Group Magazine that for a Brand’s communication, being in line is good; out of line is bad; crossing the line is disastrous; and the best is having brand discip-line. According to Jagdeep Kapoor, a Brand must have certain disciplines to remain in line with its essence and its core values to succeed. These are a Brand’s: 1. Creative Discipline 2. Portfolio Discipline 3. Communication Discipline 4. Distribution Discipline 5. Pricing Discipline 6. Relationship Discipline 7. Training Discipline 8. Research Discipline Finally, he says that Brand Discipline does not mean that you should not allow your creative juices to flow or that you should not use intuition or that you should not pay attention to your gut feel. Brand discipline means being able to harness both the rational and creative sides of brand building in a disciplined manner to bring out the best in your brand and serve the consumer in the best possible manner, so that the consumer loves your brand and helps you grow on all brand marketing parameters. Read Jagdeep Kapoor’s full column on Brand Discip-line in the Aug 2024 issue of Business India magazine below:

''Building brands is not a one time effort but a continuous process that evolves. The heart of brand strategy is problem-solving and alignment'' Thank you Jeremy Wells on sharing what branding is all about and how to align behaviors. My Humble House is crafting a brand strategy that is not only clear and compelling but also resilient and responsive to change. Follow our quest for disrupting the industry. #linkedinfollowers #beingmorehuman #hospitality #leadership #creative #founder #founderstories #iconinthemaking #Pangaea #INTI #Svalbard #AURUM #hospitalityindustry #disruptingthefuture #masterplannedcommunity #profitistheconsequenceofourpurpose #socialluxury #sustainablebusiness #profitsharingisthefuture #makinghospitalitymorehuman #personalizationishuman #newbusinessmodel #MyHumbleHouse #hotelschool #branding #educationinhospitality #midliferebirth #brandstrategy #brand https://lnkd.in/gmYKDuKw

"Kesewi's success is deeply rooted in its strategic approach to simplicity, which goes beyond the superficial removal of elements." Check out our article published on Economic Insider. 👇 👇 👇 #kesewi #economicinsider #simplicity #branding

We're thrilled to announce that The Better Brands Practice will become part of Brand Potential Consulting from January 2025. This exciting expansion grows our expertise in brand consultancy, brand identity (design) & brand reputation management (PR).   Julietta Dexter, founder of The Better Brands Practice, will take over as CEO from Mary Say, who, along with Thomas Lovett and Chris Molloy, founded and grew the agency over the last 15 years.    From start-up to now a team of 120 people across London, Amsterdam, Rotterdam, and Antwerp, Brand Potential is proud to partner with leading brands like Unilever, GiffGaff, PepsiCo, Albert Heijn, LinkedIn and many others. Julietta's purpose-driven leadership and extensive experience in building international organisations will be instrumental in our next phase of growth.   If you’d like to read the full press release you can do so here: https://lnkd.in/eWZSDEE3

Honouring David Aaker : A Visionary in Brand Management In the world of brand management few names resonate as profoundly as David Aaker earning the title “Father of Modern Branding” for his transformative influence on how brands are perceived and built. Aaker brought the concept of brand equity into the limelight, highlighting that any strong brand can bring value to a product or service. Brand Equity Model a widely used model was founded by David it comprises of brand loyalty, brand awareness, perceived quality, and brand associations have become an essential framework for marketers worldwide. This model measures not only brand power but also provides a strategic guide for achieving lasting success. Aaker’s contributions go beyond just models but also he has deeply explored the emotional and cultural layers of branding. He has championed the importance of brands forming and deeper connections with consumers, advocating for a focus on brand personality and the art of storytelling. His work, “Building Strong Brands” continues to inspire marketers to see branding as more than just visuals, it is about creating trust, delivering value, and fostering enduring emotional connections. As we go through the complexities of today’s marketing world, Aaker’s insights remain invaluable, reminding us that a brand’s success lies in a well-defined and resonant identity. #BrandManagement #DavidAaker #Marketing #BrandEquity #Leadership #BusinessStrategy SVKM's Narsee Monjee Institute of Management Studies (NMIMS) SHOBHABEN PRATAPBHAI PATEL SCHOOL OF PHARMACY & TECHNOLOGY MANAGEMENT Jagannath Sahoo Jagadish Kumar Audipudy Hemang Mehta