Serious answers, quirky comments, funny observations...all are welcome. But what is it that you believe drives the Ad World? Let us know. . . . #SeagullAdvertising #IdeasThatSoar #AgencyLife #CreativeAgency #AdvertisingAgency #Pune
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Art is subjective, sales are not. I see a lot of hostility from creatives toward clients, former clients, other creatives, etc…. In advertising, we’re artists for hire. Art and “reaction” is not the goal, awards and acclaim are not the goal. The client is not a vehicle we ride to accomplish our ends, they are a partner we collaborate with to meet their goals. If we do this well, we can make a good living and a lot of friends doing something fun. #advertising #creative #productioncompany #perspective
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Marketing and Growth Strategist, operating at the intersection of Consumer, Creativity, Digital, and Technology.
Now this is what I call, “HAVE YOUR CAKE AND EAT IT TOO”. I remember watching the HomeLane ad film and writing about it a couple of months ago. https://lnkd.in/gs8dZnX3 It was a fantastic example of a brilliant category and consumer insight taking shape of an excellent communication idea. And now looks like team Talented.Agency has pushed the envelope further to turn it into an outstanding Print ad. Kudos to them to convince the client to actually get it executed. Credit to the client too to back such a unorthodox idea. It’s possibly, hmmm… how do I put this, “a very un-print ad like print ad!” (Damn I know that sounds weird and maybe I just committed a grammar blasphemy 🫣) Got to admit, it’s bound to fuel more creatives among Indian brands and agencies that will challenge so called category codes. However I would really be interested to understand the impact of this particular ad on the brand. Hopefully the agency & the brand will share some data on both brand metrics, appointment bookings and brands revenues. Kudos the brand team at HomeLane: Udit Mediratta Aradhana Juneja Manvi Shah Tridip Baishya Ritushree Ganguly and it’s agency Talented.Agency Aarushi Periwal Sai Karthik P.G. Aditiya #marketing #advertising #strategy #printad #creativity
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Day 61 - My second campaign at Dentsu Creative (#McGarryBowen) for Verizon was a #sponsorship of Univision hit show Sabado Gigante. This campaign was one where I would learn a valuable lesson about managing staff and client expectations simultaneously as well as the power of simplicity. We spent weeks working on the creative for the campaign which had a #redcarpet theme that was meant to leverage the brand association between #Verizon and the color red as well as the association between #SabadoGigante and stars of film, television or music who are often guests on the program. The designer who I unfortunately cannot find on LinkedIn despite a thorough search, put together over a dozen options for the client. She was new to the #agency world and was working as a #freelance #designer. She was very proud of her work and was excited to present to the client. I reviewed her designs prior to the meeting and they were all very intricate. Some of them were beautifully drawn and others were cleverly animated. However I noticed there was nothing with a plain red background, neither the still or #animated versions. So I asked her to make one with a background of just #brand approved red from the #brandguidelines. She did so under protest and we went to the meeting with our fingers crossed. We met with the #SVP of #Marketing at Verizon and showed him all the gorgeous #creatives the designer had made. We were in the meeting for almost 2 hours before I asked the designer to show him the plain red one. She made a face at me (like this one 😒) and proceeded to open the file. The client immediately chose the #ad with the plain red #background over all the others. The designer was disappointed to say the least. This made me realize that despite my knowing and caring about the #client expectations I had not accounted for the staff's. I had to adjust my style of handling these situations after that. Have you ever mismanaged expectations? Have you ever not realized that simple can often be better? Because if so I want to read about it. Please tell me your stories in the comments and stay tuned for more #AdventuresInAdvertising
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Make your video for your business - brand - company - organisations #magicbalcony provides you with a top end video solution with every funnel you tackle at your work!! #videoproduction #corporatevideos #ads #commercials #advertising #advertising #videos #digitalads #mediaproduction #film #videomarketing #creative #videoagencyinbangalore #shoot
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Big thanks to Social Samosa, Harshal for featuring my insights and including me as one of the experts to discuss the evolving visual landscape of ad films in 2024! Check out the full article here - https://lnkd.in/gz-_hnG7
2024 has been a remarkable year for the advertising industry with several brands going the extra mile to make a creative and visual mark. Abstract, bold visuals took centre stage as brands experimented with fresh approaches. Ad directors shed light on what were among the most visually outstanding ads and what defined 2024 visually. Experts: Sonal Batra, Independent Director Garima Arora, Founder, ENTOURAGE FILMS INDIA/UAE Mahesh Gharat, Director at Hungry Films Poonam Wahi, Executive Producer and Founder, Poonam Wahi Films Shreya Shroff, Director at Zigzag Films Llp Read the full story with the link in Comments. #Advertising #Marketing #VisualStorytelling #2024Ads
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CMO / VP Marketing / Marketing Director ┃ Building valuable Brands, Tech & IP ┃ Transformation ┃ M&A ┃ PE backed & Corporates
Over the years, I've variously been the client, the agency exec. and the 'creative'. This beautifully crafted ad is so close to the reality. So often, there are just too many cooks in the kitchen. Having experience of being confounded by dumb-ass interventions, and also being a meddling - but well intentioned - fool, today, my evolved approach is three-fold: 1. Write a clear brief that provides direction but is not prescriptive. 2. Find talented people you admire and trust to execute. 3. Step back and let them do their thing. #marketing #creative #briefs
Not even Vincent Van Gogh can escape the whim of clients. #GoodAdsMatter Clients. Clients. Clients. Trust one to love the title of Vincent Van Gogh’s ‘The Starry Night’ but want a sunny day instead, to find Frida Kahlo’s forehead too confrontational and distracting in her own self-portrait. The Association of Independent Commercial Producers recently launched an ad to announce the deadline of their annual AICP Awards, calling out creatives to submit their entries. The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain. The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully. Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards. . . . What is one thing about clients that really tests you? Don’t worry, what happens in the comment section stays in the comment section. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Year: 2024 Organisation: AICP (Association of Independent Commercial Producers) Agency: BBDO Worldwide Chief Creative Officers: Chris Beresford-Hill Executive Creative Directors/Writers: Marcelo Nogueira & Peter Kain SCDs/Writers: Dan Oliva & Scott Mahoney Production Co: O Positive Films Executive Producers: Ralph Laucella, marc grill & Ken Licata Producer: Grayson Bithell Director: brian billow Director of Photography: Bob Yeoman Production Designer: Maia Javan Head of Production: Devon Clark Production Supervisors: Deryck Highbridge & Ivan Zigas Production Coordinator: Nicolas Laucella 1st AD: Paul Norman 2nd AD: Don Johnson Casting: RMB Casting 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯)
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So so good and so so true.
Not even Vincent Van Gogh can escape the whim of clients. #GoodAdsMatter Clients. Clients. Clients. Trust one to love the title of Vincent Van Gogh’s ‘The Starry Night’ but want a sunny day instead, to find Frida Kahlo’s forehead too confrontational and distracting in her own self-portrait. The Association of Independent Commercial Producers recently launched an ad to announce the deadline of their annual AICP Awards, calling out creatives to submit their entries. The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain. The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully. Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards. . . . What is one thing about clients that really tests you? Don’t worry, what happens in the comment section stays in the comment section. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Year: 2024 Organisation: AICP (Association of Independent Commercial Producers) Agency: BBDO Worldwide Chief Creative Officers: Chris Beresford-Hill Executive Creative Directors/Writers: Marcelo Nogueira & Peter Kain SCDs/Writers: Dan Oliva & Scott Mahoney Production Co: O Positive Films Executive Producers: Ralph Laucella, marc grill & Ken Licata Producer: Grayson Bithell Director: brian billow Director of Photography: Bob Yeoman Production Designer: Maia Javan Head of Production: Devon Clark Production Supervisors: Deryck Highbridge & Ivan Zigas Production Coordinator: Nicolas Laucella 1st AD: Paul Norman 2nd AD: Don Johnson Casting: RMB Casting 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯)
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Perfect showcase (albeit done using humor) of the tension between Creators (Artists of various kinds) and Marketers (Salespeople who interface with Paying Clients). I've deliberately used "Creators" and not "Creatives" because Marketers are creatives themselves and sadly, they've been demonised in a world filled with cynicism and huge gaps to fill with respect to Market Access: that's where the Marketers come in because ultimately, how would the Creator survive without the creative selling wits of the Marketer? We all need each other, even when we have moments of not liking each other. Depending on the day (or Product or Service), I'm either a Creator or a Marketer so I empathise with both sides. Fabulous ad ♥️
Not even Vincent Van Gogh can escape the whim of clients. #GoodAdsMatter Clients. Clients. Clients. Trust one to love the title of Vincent Van Gogh’s ‘The Starry Night’ but want a sunny day instead, to find Frida Kahlo’s forehead too confrontational and distracting in her own self-portrait. The Association of Independent Commercial Producers recently launched an ad to announce the deadline of their annual AICP Awards, calling out creatives to submit their entries. The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain. The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully. Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards. . . . What is one thing about clients that really tests you? Don’t worry, what happens in the comment section stays in the comment section. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Year: 2024 Organisation: AICP (Association of Independent Commercial Producers) Agency: BBDO Worldwide Chief Creative Officers: Chris Beresford-Hill Executive Creative Directors/Writers: Marcelo Nogueira & Peter Kain SCDs/Writers: Dan Oliva & Scott Mahoney Production Co: O Positive Films Executive Producers: Ralph Laucella, marc grill & Ken Licata Producer: Grayson Bithell Director: brian billow Director of Photography: Bob Yeoman Production Designer: Maia Javan Head of Production: Devon Clark Production Supervisors: Deryck Highbridge & Ivan Zigas Production Coordinator: Nicolas Laucella 1st AD: Paul Norman 2nd AD: Don Johnson Casting: RMB Casting 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯)
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Director IT Solutions and Global Anaplan CoE Leader at Edwards Lifesciences | Consultant | Coach/Mentor | Modern Stoic
In different ways... Every industry is the same...
Not even Vincent Van Gogh can escape the whim of clients. #GoodAdsMatter Clients. Clients. Clients. Trust one to love the title of Vincent Van Gogh’s ‘The Starry Night’ but want a sunny day instead, to find Frida Kahlo’s forehead too confrontational and distracting in her own self-portrait. The Association of Independent Commercial Producers recently launched an ad to announce the deadline of their annual AICP Awards, calling out creatives to submit their entries. The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain. The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully. Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards. . . . What is one thing about clients that really tests you? Don’t worry, what happens in the comment section stays in the comment section. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Year: 2024 Organisation: AICP (Association of Independent Commercial Producers) Agency: BBDO Worldwide Chief Creative Officers: Chris Beresford-Hill Executive Creative Directors/Writers: Marcelo Nogueira & Peter Kain SCDs/Writers: Dan Oliva & Scott Mahoney Production Co: O Positive Films Executive Producers: Ralph Laucella, marc grill & Ken Licata Producer: Grayson Bithell Director: brian billow Director of Photography: Bob Yeoman Production Designer: Maia Javan Head of Production: Devon Clark Production Supervisors: Deryck Highbridge & Ivan Zigas Production Coordinator: Nicolas Laucella 1st AD: Paul Norman 2nd AD: Don Johnson Casting: RMB Casting 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯)
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I love the humour just like everyone does, it really is funny. And it also makes me think. Who is this ad for and what is it trying to achieve? - Is it addressing creative people in the ad industry and inspiring them to do better work? - Or is it inspiring them to double down on their creative arrogance and selfishness that every artist needs? - Or is it convincing CEOs to pay more for good advertising work? - Or is it a super funny and creative revenge for all those hours wasted with junior clients? - Or was it made just for fun? I mean ads need to have goals and yes, Good Ads Matter exactly because good ads reach their goals better, so what is the goal here?
Not even Vincent Van Gogh can escape the whim of clients. #GoodAdsMatter Clients. Clients. Clients. Trust one to love the title of Vincent Van Gogh’s ‘The Starry Night’ but want a sunny day instead, to find Frida Kahlo’s forehead too confrontational and distracting in her own self-portrait. The Association of Independent Commercial Producers recently launched an ad to announce the deadline of their annual AICP Awards, calling out creatives to submit their entries. The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain. The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully. Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards. . . . What is one thing about clients that really tests you? Don’t worry, what happens in the comment section stays in the comment section. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Year: 2024 Organisation: AICP (Association of Independent Commercial Producers) Agency: BBDO Worldwide Chief Creative Officers: Chris Beresford-Hill Executive Creative Directors/Writers: Marcelo Nogueira & Peter Kain SCDs/Writers: Dan Oliva & Scott Mahoney Production Co: O Positive Films Executive Producers: Ralph Laucella, marc grill & Ken Licata Producer: Grayson Bithell Director: brian billow Director of Photography: Bob Yeoman Production Designer: Maia Javan Head of Production: Devon Clark Production Supervisors: Deryck Highbridge & Ivan Zigas Production Coordinator: Nicolas Laucella 1st AD: Paul Norman 2nd AD: Don Johnson Casting: RMB Casting 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯)
IT Undergrad
2wThe word ASAP- which we all know really means yesterday