Saudi Exhibition and Conferences Association (SECA)’s Post

We are proud to announce the successful conclusion of the International MICE Summit, marking a transformative milestone in the MICE industry. This achievement reinforces the Kingdom’s position as a global hub for this vital sector. The summit served as an exceptional platform to showcase Saudi Arabia’s vision and leadership in hosting world-class events, as the world eagerly anticipates Expo 2030 Riyadh —a global event that will embody innovation, sustainability, and cultural connectivity. I extend my heartfelt gratitude to H.E. Mr. Fahd Al-Rasheed, Chairman of Saudi Conventions & Exhibitions General Authority and Mr. Hatem Alkahily, Acting CEO of SCEGA, and the team at SCEGA, and my fellow Board Members at the Saudi Exhibition and Conferences Association (SECA), for their invaluable support and contributions. Special thanks to the inspiring speakers, collaborative partners, my colleagues on the Scientific Committee of the Summit, and the team at Richard Attias & Associates for their outstanding efforts in making this summit a success. At SECA, we are proud to be a partner in showcasing Saudi Excellence and contributing to the growth and leadership of the MICE industry locally and globally. #SpotlightonSaudiArabia #ExpandingHorizons #IMS24