Sellforte’s Post

If you’re still relying solely on standard attribution methods or just comparing spend and revenue to measure marketing ROI, you're missing a big piece of the puzzle. 📉 Sure, attribution models like last-click or first-touch give you some idea of which channels are working—but they don’t account for causality. They don’t answer the big question: Did my marketing efforts actually cause this result? 🤔 To get a full picture of ROI, we need to go deeper and use methods that focus on causality rather than simple correlations. Here are two methods that can provide more accurate insights: 🌟 1. Media Mix Modeling (MMM) MMM takes a holistic approach by analyzing how various marketing channels interact and contribute to overall results. Instead of looking at isolated touchpoints, it considers broader factors like seasonality, market trends, and external influences. By understanding these interactions, you can better allocate your budget and see which channels are really driving ROI—beyond what simple attribution tells you. 🔍 How it works: MMM uses historical data to evaluate the impact of each marketing channel and predict future outcomes. It’s fantastic for long-term, big-picture decision-making, especially in multi-channel environments. 📊 🌟 2. Incrementality Testing Incrementality goes a step further by directly testing causality. It’s all about figuring out what would have happened if you didn’t run a particular campaign. In other words, how much of the revenue or conversions would have occurred anyway? 🔍 How it works: Incrementality testing often uses A/B testing or control groups to measure the true lift generated by marketing efforts. This allows you to understand the true impact of your campaigns—so you’re not just assuming that all results are due to marketing. 🧠 Why This Matters: Without understanding causality, you may be wasting money on campaigns that appear to perform well but aren’t actually driving new results. By leveraging MMM and incrementality testing, you can make smarter decisions and optimize your spend for maximum impact. 🚀 What methods do you use to go deeper into your marketing ROI? Let’s discuss causality and its importance in marketing analytics! ⬇️ #MarketingROI #Causality #MMM #Incrementality #DataDrivenMarketing #MarketingAnalytics

Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels?  Media Mix Modeling (MMM) is an analytical approach used to gauge the effectiveness of various marketing channels in driving sales and conversions. By providing a holistic view of how various factors contribute to sales and conversions, #MMM enables data-driven decisions that enhance marketing efficiency and business growth. Learn more about how #mediamixmodeling works, and how businesses can use #analytics to drive smarter ad spend decisions. https://lnkd.in/gRhP8F9S

Struggling to prove the ROI of your marketing efforts? It's time to rethink attribution! Catch up on this insightful session from Effectiveness Week 2024 at The Marketing Practice that explored how to modernize attribution. The goal? Move beyond lagging metrics and focus on real revenue-driving strategies. 💡 Here’s what you’ll learn: - Connect marketing spend and sales with Marketing Mix Modeling - Leverage real-time insights over lagging metrics - Boost ROI with predictive attribution

Analyzing digital marketing data is essential for businesses to evaluate the effectiveness of their online campaigns and make informed decisions to optimize performance. Key metrics serve as vital indicators of success, providing valuable insights into various aspects of marketing efforts. Sales revenue stands as the ultimate measure of campaign effectiveness, reflecting the direct impact on the bottom line. Customer retention rate offers insight into the ability to retain and nurture existing customers, indicating overall satisfaction and loyalty. Social media engagement metrics, such as likes, comments, and shares, provide valuable feedback on audience interaction and content resonance. Cost per click (CPC) helps assess the efficiency of paid advertising efforts, ensuring optimal allocation of resources. Site traffic metrics reveal the reach and visibility of marketing efforts, while return on advertising spend (ROAS) quantifies the profitability of campaigns. Finally, conversion rates indicate the effectiveness of marketing funnels in driving desired actions, such as purchases or sign-ups. By analyzing these key metrics holistically, businesses can gain a comprehensive understanding of their digital marketing performance and make data-driven decisions to drive growth and success. . . . . #DigitalMarketingAnalytics #newyorkadvertising #graphicindustry #dubaigraphics #kuwait #DataDrivenMarketing #MarketingMetrics #MarketingAnalysis #ROIAnalysis #MarketingInsights #MarketingMetricsMonday #DigitalROI #SocialMediaAnalytics #ConversionRateOptimization #MarketingPerformance #BusinessIntelligence #MarketingStrategy #OnlineMarketing #DataAnalytics #MarketingROI #DigitalStrategy #MarketingData #MarketingKPIs #MarketingMetricsMatter

Struggling to prove the ROI of your marketing efforts? 🤔 It's time to rethink attribution! Catch up on this insightful session from Effectiveness Week 2024 at The Marketing Practice that explored how to modernize attribution. The goal? Move beyond lagging metrics and focus on real revenue-driving strategies. 💡 Here’s what you’ll learn: - Connect marketing spend and sales with Marketing Mix Modeling - Leverage real-time insights over lagging metrics - Boost ROI with predictive attribution Read the key takeaways and catch the full session here: https://okt.to/q0SPR5

Explore Marketing Mix Models (MMM) as a key tool for optimizing marketing budgets and enhancing efficiency, in Napkyn's newest blog. Learn how businesses can identify effective marketing channels, evaluate ROI, and optimize campaigns in real-time. In the blog, you'll learn how successful MMM implementation requires detailed sales and marketing data, considering factors like geography and media hierarchy. Discover various MMM models with unique strengths and challenges, and how in a cookieless world, MMM can emphasize first-party data, integrating Google Analytics insights, and address challenges like limited user-level tracking and data integration complexity. https://lnkd.in/eMpAe-5Q

In today's complex marketing landscape, understanding the true impact of your marketing efforts is crucial for optimising spend and maximising ROI. Marketing Mix Modeling (MMM) has emerged as a powerful tool for marketers seeking to gain deeper insights into the effectiveness of their various marketing activities. This blog post by our Data Analyst Gabriel Mares explains MMM, its benefits, and how it can revolutionise your marketing strategy. Read here: https://lnkd.in/eXT_dGM4 #MMM #marketingmixmodelling #stellarsearch #marketinganalytics #marketingagency #performancemarketing

📊 Curious about Marketing Mix Modeling (MMM)? Discover how MMM accurately attributes sales to marketing channels using econometric models. Join leading advertisers in leveraging MMM for strategic insights and tangible business growth. Read more about its impact in our article! #MMM #MarketingAnalytics #ROI 

🚀 Ready to take your marketing strategy to the next level? Learn the ABCs of Marketing Mix Modeling (MMM) and how it’s empowering data-driven marketers to make smarter decisions. My latest blog breaks down the benefits of MMM and shows how it can fuel measurable growth for your business. 📈 If you're looking to maximize your marketing impact, Ipsos MMA is here to help with advanced measurement solutions. Let’s optimize your ROI together! https://lnkd.in/eh4BwXuc #OneIpsos #MarketingMixModeling #MMM #MarketingMeasurement #ROI #DataDrivenMarketing #Growth

😎My first #Martech insights article was about #MarketingAttribution. That was way back in 2010. 🚀Fast-forward to 2024, the attribution challenges in cross-channel marketing continue to trouble marketers. Marketers can benefit by understanding how Data integration improve ROI metrics for their cross-channel campaigns. Read this latest #MartechInsights to learn more about Cross-channel marketing challenges. Follow MarketingTechInsights for more Martech-related articles. ⭐️ #IntentData #DMPs #DAM #marketing #B2Bmarketing