SEM - Search Engine Marketing’s Post

I got a question from my network. Does TikTok even have an SEO algorithm? Google reports that 40% of young people turn to apps like TikTok and Instagram for search purposes instead of traditional search engines. They want quick, visual answers. Absolutely. TikTok has a sophisticated algorithm that decides which videos are shown to each user. This algorithm factors in user interactions, video information, and device settings to personalize the content on the For You page and search results. Understanding and optimizing for this algorithm is key to enhancing your TikTok SEO. With over 1 billion active users worldwide, TikTok is a goldmine for marketers aiming to boost brand visibility through smart, strategic content. https://lnkd.in/f3j-d_j You're missing out if you don’t optimize your TikTok content for search. So, how can you ensure your videos appear where your target audience is already searching? That’s where TikTok SEO comes into play. Targeting the right keywords and hashtags, actively engaging with users, and paying close attention to your audience's content can get you off to a great start. How is your TikTok SEO going? #tiktokseo #seo #searchenginemarketing #sales

I got a question from my network. Does TikTok even have an SEO algorithm? Google reports that 40% of young people turn to apps like TikTok and Instagram for search purposes instead of traditional search engines. They want quick, visual answers. Absolutely. TikTok has a sophisticated algorithm that decides which videos are shown to each user. This algorithm factors in user interactions, video information, and device settings to personalize the content on the For You page and search results. Understanding and optimizing for this algorithm is key to enhancing your TikTok SEO. With over 1 billion active users worldwide, TikTok is a goldmine for marketers aiming to boost brand visibility through smart, strategic content. https://lnkd.in/eXPKXEK8 You're missing out if you don’t optimize your TikTok content for search. So, how can you ensure your videos appear where your target audience is already searching? That’s where TikTok SEO comes into play. Targeting the right keywords and hashtags, actively engaging with users, and paying close attention to your audience's content can get you off to a great start. How is your TikTok SEO going? #tiktokseo #seo #searchenginemarketing #sales

7 Social Media Updates You NEED to Know Right Now The digital world is constantly evolving, and these updates are shaping the future of social media: 1. Meta’s Controversial Decision • Meta has removed fact-checkers from its platforms. • Expect to see more political content in your feed. 2. LinkedIn Enhances Video Experience • Videos will soon appear in larger panels on your main feed. • If you haven’t embraced video content on LinkedIn, now is the time. 3. Instagram Introduces AI-Powered Tools • Instagram is developing “Movie Gen,” an AI tool for video editing. • Features include changing backgrounds, outfits, and even your appearance. 4. TikTok Tests a Dislike Button • Some users have spotted a dislike button on the platform. • It’s unclear how this will impact the algorithm, but it’s worth monitoring. 5. Meta Expands Monetisation Options on Facebook • Affiliate links will become more visible across posts, including reels, videos, photos, and text-only updates. 6. Threads Explores New Display Name Features • A feature is being tested to allow unique display names separate from Instagram handles. 7. TikTok Promotes Lemon8 • In light of potential bans, TikTok is encouraging users to try Lemon8. • However, as a ByteDance app, Lemon8 might also face regulatory challenges. Key Trends: Video content, AI-driven tools, and monetisation strategies are leading the way in social media innovation. Which of these updates do you find most impactful? Let’s connect and discuss! #SocialMediaUpdates #LinkedInTips #DigitalMarketing #FutureOfSocialMedia

Did you know TikTok is becoming a go-to search engine for young people? From being a dancing app to a fully fledged social media platform, TikTok isn’t just for entertainment anymore - it’s increasingly where Gen Z turns for everything from product reviews to politics. An Adobe study found that more than 64% of Gen Z Americans now use TikTok as a search engine, with 17% identifying it as the most useful platform for finding online information. This shift represents a huge opportunity for brands and marketers, here's how to adapt 👇 : - SEO: Optimising content with popular hashtags, trending music, and relevant keywords is essential for improving search visibility. - With TikTok users spending over 70 minutes per day on average, brands targeting Gen Z can benefit from the app's huge user base and their active, frequent engagement. - TikTok is a review powerhouse: 1 in 4 users bought something after seeing a TikTok review (I certainly use it for reviews!) - The platforms real-time nature rewards quick, authentic videos over polished ads!! - Visual-first search is winning: Users prefer video-based search over traditional text, especially for how-to content. Is your content optimised for TikTok? If not, you're missing out on a powerful opportunity to connect with the next generation of consumers. #TikTok #DigitalMarketing #SocialMediaStrategy #SearchEngine #ContentCreation #Innovation

🔍 TikTok Tests Out Search Ads Given TikTok's billion plus audience, I'm sure a good amount of people are using TikTok's search function. After a series of beta tests, TikTok is now rolling out a Search Ads product for advertisers. TikTok Search is a different proposition from Google search. There's arguably less natural search behavior on TikTok vs. Google, and the content you're searching for on TikTok is the specific content type of TikTok videos, which may also feel like riskier content for certain brands. For TikTok, it's still a possible advertising upsell for brands. Starting with test budgets, brands might discover a new TikTok ad use case. These TikTok search ads are new ad inventory to drive revenue for the platform. And while I don't expect TikTok search behavior to overtake Google search, there are likely cost arbitrage opportunities for brands who pay a decent amount for specific search keywords in the much more mature Google search landscape. To cost conscious advertisers, TikTok search ads might be lower cost, higher reach, and better ROI than Google search ads. At least, for now... Meta has tried variations of search ads but none have taken off at any massive scale. The user behavior of high intent search queries doesn't really happen too much on Meta platforms. In fact, I wonder how much search activity actually happens on TikTok relative to Meta. Digital media platforms testing new ad products happens all the time and we'll soon be able to discern how successful TikTok search ads can be. #tiktok #search #marketing #advertising #adtech #media #social #digitalmedia #ads

NOW I DON'T SEE ANYONE DOING A FANPAGE ANYMORE BUT THEY HAVE SWITCHED TO BEING TIKTOK??? According to WE ARE SOCIAL's report (January 2024), Tiktok is the platform where users spend the most time with 41 hours and 14 minutes/month. While with Facebook it is 28 hours 21 minutes/month. However, Fanpage is still essential for businesses while creating Tiktok content when: 🔻Business customers are people who have a long time to consider choosing products/services. Or the nature of the product/service the business provides takes a long time for consumers to consider. Fanpage will be the platform where customers search for reference 🔻Fanpage allows sharing content in many forms, not only videos but also images, long text posts, votes, etc. 🔻Fanpage's contact chat section is easier to use and more convenient for users than Tiktok's chat section. Although TikTok has emerged as an important platform, maintaining a fan page is still important to expand its reach and ensure brand presence on many different platforms. However, the fanpage also has a Reels section similar to Tiktok, which is very potential for businesses to take advantage of reuploading videos under 90 seconds from Tiktok. TIKTOK IS A TREND - FANPAGE STILL REMAINS VALUE Let's leave a "." in the comment section or contact via text message to receive advice on fanpage development packages that create good conversions, suitable for businesses! -------------------------- BONify Marketing Solution Drive Business Growth With Expert Digital Marketing Solutions -------------------------- 📍 7, Street 5, Tang Nhon Phu B Ward, Thu Duc City, Ho Chi Minh City 📩 info@bonify.vn ☎️ +84896554215 #bonifymarketingsolution #agencymarketing #agencymarktingthuduc #thuduc #bonify #marketingsolution

🔍 Will TikTok SEA be the next game-changer? 100%. Imagine reaching users exactly when they're looking for you. That's the power of TikTok's new Search Ads Campaign. Early adopters are seeing 2X higher CTR compared to auction ads. Looking at the bigger picture, you'll see: - a previous shift in content consumption (short-form video) - a new wave within how people like to shop (social commerce) Social and TikTok SEO are here to stay. Social and TikTok SEA will drive this shift even harder. TikTok Live Shopping... well, what can I say? Take a peek at what's happening Asia 👀 Social Commerce and TikTok Shop will revolutionize this shift. Are you ready? 🤗 #TikTokMarketing #TikTokSEA #TikTokSEO #SocialCommerce P.S. Currently available in 15 markets. Is yours on the list?

🚀 Boost Your TikTok Game with Spark Codes! Did you know there's a way to supercharge your TikTok videos, making them look organic while reaching a massive audience? 🎯 Whether you're a creator looking to monetize your viral content or a brand aiming to make authentic connections, Spark Codes are the secret sauce you need! From generating a TikTok Ad Authorization Code to creating impactful Spark Ads, this feature allows you to amplify posts without losing that “native TikTok vibe.” But that's not all—imagine leveraging real engagement like likes, comments, and shares on your ads. Sounds amazing, right? 👉 Curious about how to get started? 👉 Wondering how Spark Ads TikTok examples can inspire your campaigns? 👉 Want to know the difference between TikTok Spark Ads vs Normal Ads? There's so much to unpack, including insights into costs, tips for iPhone users, and how to grab your Spark Code in just a few clicks. 💡 📢 Don’t miss out on this game-changing tool that bridges authentic content with powerful advertising. 🌟 Click the link now to explore the complete guide and take your TikTok marketing strategy to the next level! 🚀 Read the full article on The Horizon Trends https://lnkd.in/d3cUrVXt

Complete TikTok Ads Guide For SMMA In 2024 Let’s be real for a second. As an agency owner, Meta is my bread and butter. But it drives me CRAZY sometimes. Spending huge amounts of time and money, trying to figure out the algorithm and what it “likes”. All those restrictions… And when I don’t play by Meta’s rules, I’m banned before I know it and I can’t work. If you feel the same, I’ve got some great news for you. There’s a new kid on the block… TikTok Ads. Think about it. Today, people spend at least 2 hours a day on TikTok. For younger people, this is much more. Let me sum up real quick, what’s great about TikTok Ads: Fairly easy to use. More cost-effective than Facebook Ads. So, get better results, pay less. No crazy restrictions Want to learn how to run these? Check out my new video, in which I give you my Complete TikTok Ads Guide For SMMA (2024). This will be a long video, so get your pen, get your paper… …and let’s get it done. What will be discussed? Understanding the TikTok algorithm iOS restrictions, and how this affects TikTok How to choose your budget with TikTok Choosing audiences for TikTok Ads Setting up your first TikTok Ads campaigns The method of load-balancing ads for ultimate performance With this video, you should be able to launch your first TikTok Ads campaigns and get them profitable for your clients. Let’s get the (TikTok) party started! - Stefan P.S. If you want my in-depth cheat sheets (with instruction videos) for TikTok Ads, join this free community and send me a message. 

TikTok as a search engine, let's talk about it 👀 Research conducted by Material found that 29% of users intentionally went to TikTok for search purposes. Alongside this, Material found: 😮 45% of users continued searching for MORE information on the platform after discovering something on TikTok 📲 41% of people believe TikTok search is entertaining  👏 28% of people believe TikTok search is authentic (vs. 25% social media and video platforms; 21% traditional search platforms). So if you're looking to get your brand discovered on TikTok, but you're not sure where to start then we've got the blog just for you: https://lnkd.in/eUgUB26z You can reach more findings from Material's research here: https://lnkd.in/g6ArSfZk Are you using TikTok as a search engine? Has your brand found success on the platform? We'd love to hear your experiences in the comments! 💬