SemioticaStudio’s Post

🍌 Is there a fruit more pop(ular) than a banana? The answer in Milan seems to be a clear "no". 🖼 This week Chiquita with IGPDecaux launched the campaign "Pop by Nature", a reinterpretation of the most pop fruit of the moment through the colors of Brazilian artist Romero Britto. Until the end of the month, the campaign will be onair with a domination at Milan Cadorna metro station, dOOH in the city and a personalized bus shelter in Piazza Castello that offers the opportunity to take home a poster - which is a true work of art! 🎢 This is just the beginning: in April a Pop Up newsstand will open in Brera with representations of Romero Britto's work and the brand will also be present at the Milan Design Week 2024 with the immersive experience in the "Chiquita House". ❓What makes the Chiquita campaign relevant? ✅ Reach: coverage in Milan's key locations maximizes reach and positioning in Cadorna also catches the attention of those who travel to the city for business reasons or tourism ✅ Earned media: it's so pop that you want to share it on social media and the media talks about it! This is an amplifer for reach and to acquire earned media ✅ Out of Home... at home: with the poster giveaway, the audience will always have a good memory (and a remind) of the brand at home ✅ Funnel: the holistic approach covers both upper and lower funnel, from awareness to retention ✅ Positive message: the product is at the center and the originality of the creativity with the claim "It peels so good" positions it as a symbol of fun, vitality but also of a healthy lifestyle 💡 When marketing is done well, even a simple thing like a banana can become extraordinary. Well done Chiquita! #PopByNature #Chiquita #MuseoPop #HappyArtMovement #IGPDecaux #OutOfHome #MarketingActivation #ChiquitaBanana #OOHCreative #RomeroBritto

Plasticity | Create an Airbnb Logo This video takes a quick look at Creating an Airbnb Logo in Plasticity. https://lnkd.in/giZYmfkW

I have created the upgraded youtube thumbnail design for travel vlog channel, with a fresh twist. Your feedback matters, drop your comments below. #travelvibes #youtubethumbnail #thumbnaildesigner #travelvlogger #contentcreator #digitalcreator #graphicdesign #maldives

The Power of Aggressive Brand Strategies 💼🚀 It is clear that these Spanish brands are using very effective marketing tactics to generate interest and get people talking about their products. However, it raises important questions about the ethics and cultural tendencies of materialism. What message are we sending when promoting impulsive consumerism and search for recognition through the possession of fashionable products? I think these brands could consider a more balanced strategy. Aggressive marketing can generate results in the short term, but at what cost? Wouldn't it be better to promote a message that fosters self-esteem and self-worth beyond brands and material possessions? It is important to strike a balance between generating interest in products and promoting truly enriching values. What do you think ❓#BusinessGrowth https://lnkd.in/dPpit5tF

🎉 Maximize Your Success with High-Quality Photos on Property Bookings! 🎉 🔑 Discover the importance of continuous improvement and adapting to market trends 🔑 High-quality photos are a powerful tool in the hospitality industry, significantly impacting property bookings and overall success. From creating positive first impressions to enhancing marketing efforts, the benefits of investing in high-quality images are substantial. 🚀 Whether through professional photography or a well-executed DIY approach, property owners and managers can leverage high-quality photos to attract more guests, increase bookings, and enhance the overall guest experience. 😍 By continuously updating and optimizing visual content, properties can stay competitive and ensure their listings stand out in a crowded marketplace. 🌍 Thank you for following our comprehensive guide on the impact of high-quality photos on property bookings. Stay tuned for more insights and tips! 🎯 #GetMoreBooking #GetMoreBookings #HighQualityPhotos #PropertyBookings #HospitalityIndustry #Booking #TravelTech

As a billboard critic, I often see high-impact locations, but sometimes, well, nature throws a curveball. Today's case in point: KLM Royal Dutch Airlines’s luxurious brand image gracing a #billboard that seems to be a favorite pitstop for our feathered friends. Now, while a bird dropping might seem like a minor inconvenience, for a premium brand like KLM, it can definitely detract from the message. Here's some friendly advice to keep those wings pointed in a different direction: 📌Invest in a Self-Cleaning Coating: A special coating can be applied to the billboard that makes it less attractive to birds. 📌 Strategic Landscaping: Planting bird-repellent shrubs or installing bird spikes around the billboard perimeter can create a less inviting landing zone. 📌 Embrace Technology: Low-powered lasers or sonic repellents can be discreetly installed to deter birds without harming them (coexist) Case Study: The Mc Donald's Experiment Remember the infamous "McDonalds with the Arches Covered in Pigeons" photo that went viral in 2015? It was a PR nightmare! Luckily, McDonalds took action. They installed a special, invisible coating on the arches, significantly reducing bird activity. This not only improved aesthetics but also reduced maintenance costs. Other than that, rate this #OOH/ billbaord out of 10, or you can use the “BEI” scale (refrence previous post)

Excited to see DomusAzul featured in the latest issue of The Portugal News! 🎉 Check out our ad and learn more about our new exclusive listing in Penina, Benafim! 🚀 >>> A DomusAzul está presente na última edição do The Portugal News! 🎉 Confira o nosso anúncio e saiba mais sobre nossa nova propriedade exclusiva na Penina, Benafim! 🚀 #featured #advertising

Your website structure is the backbone of your online presence. With Safari Marketing Pro, we tailor it to your unique goals, ensuring it stands out and communicates your brand identity effectively. For example, When someone visits your Serengeti luxury safari package page, we go beyond just listing packages and daily activities. We cover everything about the Serengeti: 1. Serengeti packages 2. Suggested areas to visit 3. Animals they can see 4. Activities they can do 5. And much more, with detailed information, high-quality images, and engaging videos. Let's create an immersive and comprehensive online experience together. 🌍 #SafariMarketingPro #SerengetiExperience

As a flag nerd, this is ad is absolutely genius... Originally created for Norwegian Airlines in 2015, the ad (Flag of Flags), highlights five hidden flags inside Norway's...those destinations and prices are listed inside the rectangles in a delightfully clean font. Ticks all the boxes, and is such a clever design that is so unbelievably subtle. Bonus points for this one 🇳🇴 #marketing #advertising

The power of visuals 🌟 When I was solo-traveling in Japan a couple of years back, one of the many neat things that stood out to me was their heavy use of visuals. Many restaurants would showcase plastic made replicas of their most popular dishes in a glass case in front of their store (these are called ''Shokuhin Sampuru'' in Japanese). They looked real and it caught my eye - which is the point of it! This is just an example of how important visuals are in making stronger connections with consumers. Is your company taking advantage of visuals in marketing - whether that be through pictures and/or video? #marketing #businessowners #greenbay #wisconsin #travel #inspiration #marketingtips #appleton #advertisingandmarketing