Indrayudh Sen’s Post

𝗜𝘀 𝗶𝘁 𝗮 𝗯𝗶𝗴𝗴𝗲𝗿 𝗿𝗶𝘀𝗸 𝘄𝗵𝗲𝗻 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁’𝘀 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀—𝗼𝗿 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀 𝗮𝘁 𝗮𝗹𝗹? Too many founders fear the first scenario. My take? The second scenario is actually the silent killer for growth. When prospects don't understand what you do and who you do it for, you're dead in the water before you even start. While both risks are significant, having no idea what your product does can stall your growth entirely. Here are 5 steps to minimize that risk: ✅ Make your homepage value prop crystal clear in 10 seconds or less ✅ Develop laser-focused product messaging that speaks directly to a specific use case, rather than generalized pains and benefits ✅ Create comparison content that demonstrates your unique differentiation ✅ Use your customers' language, not internal jargon ✅ Prioritize use case storytelling over feature dumps 🔑 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Most founders dramatically overestimate how well their target market understands their solution. Your job isn't just building great software — it's making that software's value blindingly obvious. 𝗜𝗻 𝗕2𝗕 𝗦𝗮𝗮𝗦, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗰𝗹𝗲𝘃𝗲𝗿𝗻𝗲𝘀𝘀. 𝗘𝘃𝗲𝗿𝘆. 𝗦𝗶𝗻𝗴𝗹𝗲. 𝗧𝗶𝗺𝗲. What's your take on this strategic dilemma that keeps founders up at night? Let me know how in the comments below 👇 And then check out more content on how to position your startup to grow in a crowded market on the MarketBuildr blog at: https://bit.ly/3AllG4o #B2BSaaS #ProductMarketing #Startups ------------------------ I'm Steve Offsey. I'm a 3X CMO and growth driver for more than a dozen companies with 6 exits. I founded MarketBuildr to help B2B startup founders, CEOs, CMOs and CROs like you accelerate growth. For more tips and insights on B2B startup marketing follow me on LinkedIn. ⬆ Then click 'Visit My Website' under my name to head over to my website and 'subscribe' for more awesome content delivered straight to your inbox! ⬆

5 Reasons to Apply for the HubSpot For Startups "Million Dollar Pitch Competition": (Get funded by Hubspot & grow your biz w/ $1M and top experts) 1/ You want invaluable feedback - Present to top-tier judges - At INBOUND '24 - Advice to grow your startup 2/ You're seeking more funding - You've raised a seed round - & are ready for the next investment. - So you can continue growth. 3/ You want mentorship - Top talent from Hubspot, AWS, & VC firms. - All judging your pitch & giving advice. - An opportunity for mentorship. 4/ You want your SaaS biz to grow - Of course you want this! - And could you do it faster with Hubspot? - Chances are "Yes" so why not apply? 5/ You have a clear vision you're chasing - You're a startup founder w/ a mission. - To change the industry you're in. - Shake it up for the absolute better. --- The majority of startups never make it past Year 1. Bc they run out of money or lack the right guidance. HubSpot For Startups is here to help. Take 15 seconds -- register your interest here: https://lnkd.in/gSjnphr3 to get flown out to INBOUND '24 in Sep to present your startup & the potential of a $1M investment. Pretty sweet opportunity if you ask me. --- What you think? ♻️ REPOST & tag a founder friend in the comments. P.S. Have questions? DM me & I'll be glad to help. #milliondollarpitch #hubspotpartner

5-point strategy for conquering the market with a startup I came across this strategy in a post by Santosh Sharan, and here are the key points he emphasizes: 1. Capture Attention Better Than Your Competition. 2. Just Be Different. 3. Refuse To Copy Your Dominant Competitor. 4. Relentless Focus On Optimizing The Low End Of The Market. 5. Be the best at something and don't try to be good at everything. Using Gearheart.io as an example, I will show how these points can be put into practice. 1. Capture Attention Better Than Your Competition Think globally, act locally. Inspired by business futurist Adrian Slywotzky at UCU Business School (LvBS), we’ve been generating buzz for Gearheart right here in Silicon Valley, since I moved here. What we’re doing: - LinkedIn activity to create valuable content for startup founders. Startups usually do this, not dev agencies. - Sponsoring and organizing our own local events in San Francisco and the Valley. - Building a community of allies by offering value to startups before we even start working with them. 2. Just Be Different - We have the mindset of entrepreneurs, having built our own startups, while also operating as an offshore team. - We specialize in B2B SaaS platforms that focus on creating time. - We’re located in hi-tech hubs like San Francisco and London, giving us access to a valuable network and exceptional expertise. 3. Refuse To Copy Your Dominant Competitor With countless competitors, we studied the market to see what everyone else was doing the same, and then chose to do things our way. As a startup founder myself, I speak the same language as our customers. 4. Relentless Focus On Optimizing The Low End Of The Market We combine the expertise and presence of an American agency that knows how to build products for this market, while leveraging offshore pricing by building teams in Ukraine and working remotely - a practice we’ve been mastering for over 12 years, long before COVID. 5. Be the best at something and don't try to be good at everything We focus on building B2B SaaS platforms designed for efficiency and speed, essentially creating time for our clients. That’s our niche. P.S. I invite you to apply this model to your business and share it in the comments.

A joint aspiration among startup founders is to establish the next unicorn. Unlike user-driven, bottom-up growth observed in companies like Slack, many B2B startups require a more hands-on approach to selling, often spearheaded by the founders. A startup is birthed by a collaborative effort of two or three individuals armed with a mix of tech and business acumen. Naturally, those with a business inclination may don the sales hat. Advantages of Founder-Led Sales ∙Feeling passion for the company's mission ∙Sharing founders' knowledge of the company's vision and road map ∙Receiving feedback directly from prospects ∙Engaging with prospects crystallises the company’s vision Drawbacks of Founder-Led Sales ∙The emotional investment in their venture can sometimes cloud objectivity ∙Time Constraints due to juggling multiple priorities ∙Lack of sales expertise ∙Initial sales within the personal network can create a false sense of ease The discourse isn’t about whether founders should partake in sales – that's a resounding yes – but rather, when is the opportune moment to onboard a dedicated sales force to propel the go-to-market strategy. A hybrid model, termed 'founder-supported sales,' often paves the way for accelerated growth and sustained success in the market. This ensures that sales discussions remain on course and frees up founders to focus on other critical aspects, such as securing investments. GTM Club provides you with strategies and tactics to accelerate your sales-led go-to-market. You can check out the whole story and subscribe to our free newsletter here: https://lnkd.in/dRmni5-d #GTM #Startup #b2bsales #founder #unicorn #sales #businessgrowth #startups

If I had to build a B2B startup from scratch, here's how I’d do market research to guarantee product-market fit: In the early stages, founders should have one (and only one) focus in mind: Making sure you’re building something people are willing to pay for. The best way to do it is by talking to as many people in your core ICP as possible. Skip the online data research and go talk to real people. 1. Look them up on LinkedIn Use the search bar to find people in your ICP. Make a list. 2. Reach out “Hey [name], I’m [your name], founder of [company]. We’re building this new thing and I think that you might be able to benefit from our product. Do you have 20 min to chat?” Keep it simple. (and don’t copy this message word for word.) 3. Speak with as many people as possible Back in the day, when we were developing a design collaboration tool, we spoke with 100 product managers in Silicon Valley. We meticulously logged and analyzed each conversation to assess our business potential. The bottom line? If you're trying to hit PMF, really get to understand your ICP and their pain points. They’ll give you all the direction you need to build a successful startup.

B2B SaaS founders achieving all-time high revenue at GrowSaaS. Honestly, the best part of this business is working with cracked founders who are filled with ambition. It's hard not to be inspired and motivated by everyone. There's a real mixed bag: - Second-time founders with several years of experience - First-time founders who've never worked a job - Startups that have raised millions, startups that have raised zero - Machine learning PhD, trained rocket scientist, and people who didn't even go to college (me) - Startups trying to get their first customer, others going through a potentially life-changing M&A process All building high-growth, sustainable businesses based on a methodology that works today when the SaaS industry is unforgiving. Not an old, inefficient methodology that worked when it was a seller's market, and you could brute force your way to product-market fit with free capital. If you're planning a big 2025, shoot me a DM and I can provide more info about what's involved and share proof that it works.

My first startup stood on weak ground from day one. And yes, it failed. But those failures became some of my most valuable lessons. My startup, Salor, was a B2B lead generation SaaS platform. Here’s what I learned: 1. Make quick decisions: ↳ Avoid overthinking. Test, iterate, and learn fast. 2. Plan your budget: ↳ Proper financial management is crucial from day one. 3. Take it seriously: ↳ A startup is not a side project. Treat it like a real business. 4. Dedicate time: ↳ Building a startup takes more time and effort than you expect. 5. Build a network: ↳ Surround yourself with people who can support and advise you. 6. Outsource tasks: ↳ Focus on your strengths and let experts handle what you don’t excel at. These lessons paved the way for bigger opportunities in my career. Now you know one more thing about me. This experience truly change who I’m today. I’m still trying to build something, but it’s a secret for now.  ❤️ Spread the word by sharing. ♻️ P.S. What’s one lesson you’ve learned from a failure? Share below! #Startup

Just. Start. Execution is everything. As we work with SaaS founders daily, we consistently see this truth in action - it's not about having a unique idea, but about relentlessly delivering value to customers. No one knows this better than our CEO, Johnny Page. This is what separates successful founders from the rest. This is a must-read for any entrepreneur worried about competition rather than staying focused on execution. ⬇️