SERP Conf. Vienna’s Post

As a digital marketer SEO and Google is part of your every day life, but with AI in the mix, it's time to level up your SEO strategies. Here's How to Stay Ahead →  💬 Keep user needs front and center in your content creation process. ⚡ Don't forget the power of keywords – they still matter! 💡Research diligently and craft authoritative content. 🔗Include credible links to boost your credibility. 📲Ensure mobile-friendliness for seamless user experience. While you can't predict search engine updates, being prepared is key. Stay informed, audit your site, and update regularly to keep up with AI and Google's ever-evolving algorithms. Stay ahead of the curve! 📌 Read more about this on our blog. Link in comments!

Is your SEO strategy ready for 2025? 💭 I predict one of the key things to focus on in the next year will be a diverse content strategy and even more of a focus on E-E-A-T, to help businesses stand out in an AI world. We will see a rise in zero-click searches, and it goes without saying that AI will continue to transform the way that we search. To stay ahead, businesses need to adapt - optimising for AI-driven results, embracing diverse content formats, and building credibility across platforms (not just Google!). I’ve written about these key trends and how we can prepare for the future in my latest blog post with I-COM. 💡 Check it out here: https://lnkd.in/dRK8F52p. I’d love to hear your thoughts - how are you planning for SEO in 2025?

How are you planning your SEO for 2025? get in touch with Hannah Spelman for more details.

As search engines enter a new AI era, many are afraid of what will happen to their SEO efforts. While there are some reports that organic traffic decline is expected and normal, especially when Google's SGE is out, I'm confident that those who know how to SEO will take the biggest piece of the cake. What makes me think that way? 1. Many people are too used to the classic SERPs and may skip the generated section  2. Plenty of users won't be satisfied with the generated snippet 3. It will take time until the everyday user learns how to formulate their search queries to get the answer they need That gives us more time to develop great and functional websites with exceptional loading speed and work on a perfect SEO & content strategy that puts the potential customer at the top, addressing their pain points appropriately. Still, it's too early to make conclusions, but I can't wait to see if I was right with this one. 

27 New SEO Terms Simplified for You: (Boost your SEO knowledge in 60 seconds!) 1. Entity-First Indexing 2. Search Generated Experience (SGE) 3. Attention SEO 4. Content Velocity 5. Topical Depth 6. Sentiment-Driven SEO 7. EEAT-Driven Structured Data 8. AI Content Moderation 9. Semantic Similarity Clusters 10. Engagement Metrics Priority 11. Multilingual Understanding 12. Dwell Time Optimization 13. Contextual Sentiment 14. Hyperlocal Targeting 15. User Intent Detection 16. Behavior-Based Indexing 17. AI Content Detection 18. Cumulative Intent Shifts 19. Implicit Intent Recognition 20. NLP-Driven Summaries 21. Trend-Responsive Content 22. Hybrid Intent Modeling 23. Interactive Metric Prioritization 24. On-Scroll Engagement Tracking 25. Authority-Weighted Internal Links 26. Video View Depth Ranking 27. Mobile Gesture Tracking 2024 has introduced game-changing terms that every SEO pro should know. Mastering these can give you an edge in ranking. Don’t feel left behind if these are new... SEO is evolving quickly! Save this post, study it, and feel free to ask questions. Remember: The only constant in SEO is change! --- Loved this post? ♻️ REPOST if you think someone else could benefit from this. P.S. Want to stay ahead of the SEO curve? 🚨🗣 𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬!

27 New SEO Terms Simplified for You:

💥Discover the Game-Changing SEO Trends You Can't Afford to Miss! 💥 🔍 *The Evolution of SEO: What's New in 2024?* 🔍  The world of SEO continues to evolve at a rapid pace. Staying updated with the latest trends and changes is crucial for maintaining a competitive edge. Here are some of the key developments shaping SEO this year: 💥1. AI-Driven Search Algorithms: Artificial Intelligence is taking center stage in search algorithms. Google's AI, like BERT and MUM, is becoming more sophisticated, understanding the context and intent behind queries better than ever. This means content quality, relevance, and user intent are more important than ever. 💥2. Voice Search Optimization: With the increasing use of voice-activated devices, optimizing for voice search is crucial. This involves focusing on natural language, long-tail keywords, and answering specific questions directly within your content.   💥3.Mobile-First Indexing:* Google's mobile-first indexing means that the mobile version of your site is considered the primary version. Ensuring your website is mobile-friendly, with fast loading times and responsive design, is essential for maintaining your rankings. 💥4. Video Content Optimization: The popularity of video content is skyrocketing. Optimizing your video content for search, including using descriptive titles, tags, and transcriptions, can significantly boost your SEO efforts. 💥 5.Visual and Image Search:* Advancements in visual search technology mean users can now search using images. Optimizing images with proper tags, alt text, and high-quality visuals can enhance your visibility in search results. Let's embrace these new SEO developments and drive business to new heights ! 🚀📈 . . . . . #SEO #DigitalMarketing #VisualSearch

27 New SEO Terms Simplified for You: (Boost your SEO knowledge in 60 seconds!) 1. Entity-First Indexing 2. Search Generated Experience (SGE) 3. Attention SEO 4. Content Velocity 5. Topical Depth 6. Sentiment-Driven SEO 7. EEAT-Driven Structured Data 8. AI Content Moderation 9. Semantic Similarity Clusters 10. Engagement Metrics Priority 11. Multilingual Understanding 12. Dwell Time Optimization 13. Contextual Sentiment 14. Hyperlocal Targeting 15. User Intent Detection 16. Behavior-Based Indexing 17. AI Content Detection 18. Cumulative Intent Shifts 19. Implicit Intent Recognition 20. NLP-Driven Summaries 21. Trend-Responsive Content 22. Hybrid Intent Modeling 23. Interactive Metric Prioritization 24. On-Scroll Engagement Tracking 25. Authority-Weighted Internal Links 26. Video View Depth Ranking 27. Mobile Gesture Tracking 2024 has introduced game-changing terms that every SEO pro should know. Mastering these can give you an edge in ranking. Don’t feel left behind if these are new... SEO is evolving quickly! Save this post, study it, and feel free to ask questions. Remember: The only constant in SEO is change! --- Loved this post? ♻️ REPOST if you think someone else could benefit from this. P.S. Want to stay ahead of the SEO curve? 🚨🗣 𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬!

AI Overviews is here to stay; SEO needs to strategically adapt, not wish it away. Instead of hoping for a full retreat and a return to the pre-AI-Overiews era, SEO must do these 4️⃣ things right now: ➡️ Audit your existing traffic-generating keywords in Google Search Console and assess what is clearly a top-of-funnel keyword that AI could disrupt. Don't give up on those, but mentally prepare for that possibility. And communicate to stakeholders that this is possible. ➡️ Identify your potential mid-funnel keywords and be sure that you have addressed these on your site. (read my newsletter on this topic). If you have not created content for mid-funnel queries, do so immediately. ➡️ The impact of links is always up for debate regarding SEO, but one thing is absolute for the AI Overview era, brand building links are incredibly powerful. Rather than just focusing on inbound links, make sure you are getting mentions in many places. (I know some great agencies that do this, so let me know if I can introduce you.) These mentions will feed the call-outs you get in AI overviews. ➡️ Look at your top-of-funnel content and ensure you have optimized for micro-conversions rather. Your top-of-funnel content could get pulled into an AI Overview, and rather than expect a user to convert from that click, develop triggers and actions to move them down the funnel. (Newsletter signups, read more, watch videos. ) Many mainstream media articles, including the New York Times, Wall Street Journal, and others, have discussed Google's supposed "failure" to anticipate LLMs' search flaws. Most of the articles agree that those flaws will always exist, meaning that users will get used to an acceptable failure rate. Even Google has responded to the online furor by saying they are leaning from it but are not backing down. They have reduced (probably temporarily) the queries where AI Overviews show up, but many queries still generate AI overviews. Prepare for when it is a lot more.

AI search is arguably the hottest trend in digital marketing right now. However, SEO novices might think they only need an AI chatbot to 'get rich quickly.' When everybody begins to big something up, it is best to be cautious and resist the initial hype (for now). After all, focusing on the fundamentals – optimising your website, creating content and attracting natural backlinks – still drives SEO results today. However, suppose you want to expand your business online and get ahead of the competition. In that case, here are our SEO opportunities worth investing in this year: https://lnkd.in/d5J-j7mA