Serviced’s Post

🌲 Smokey Bear: A Timeless Icon with a Modern Message 🌲 This year marks the 80th birthday of Smokey Bear, a symbol that has transcended generations to become one of the most enduring figures in American culture. As we celebrate this milestone, it's inspiring to see how the campaign has evolved to stay relevant in today's digital age. The collaboration between Smokey Bear, Bill Nye, and a new wave of content creators highlights a critical point: the power of blending tradition with innovation. While Smokey Bear has always been a trusted advocate for wildfire prevention, engaging a younger, tech-savvy audience through digital platforms is crucial to keeping his message alive and impactful. This campaign serves as a reminder that effective communication is not just about maintaining a legacy—it's about adapting and resonating with new audiences. TL;DR - Honor the past, embrace the present, and innovate for the future. #Marketing #Innovation #BrandManagement #DigitalStrategy

Summer is for relaxing. 😎 Our Summer Social Media Post Pack will help you spend more time in the sun and less time at your computer. For only $19.99, get 120+ graphics, stories, and captions for your business or brand. What's Included? 👇 Independence Day Juneteenth National Watermelon Day National Waffle Day National Dog Day Women’s Equality Day National Chocolate Chip Cookie Day National Beach Day Summer Quotes Summer Giveaways Summer This or That And More! #summer #socialmediamarketing #digitalmarketing #contenttips #socialmedia #marketing #pipelinesocialmedia #pipelinepostpacks

🎬 Blake Lively vs. Justin Baldoni: A Marketing Showdown for It Ends with Us 📢 Ever wondered how celebrity endorsements and a story-first approach can shape the success of a film? Blake Lively and Justin Baldoni are going head-to-head in their marketing strategies for It Ends with Us, and the results are nothing short of intriguing. In my latest blog post, I dive into Blake Lively’s powerful use of her star appeal and red-carpet moments, contrasting it with Justin Baldoni’s narrative-driven, digital-first strategy. From the glitz of traditional media to the authenticity of social engagement, both approaches offer valuable insights—and a few controversies. 🔗 Read the full analysis here (https://buff.ly/4ggKEm1) and discover how their strategies are influencing the conversation around this highly anticipated film. #Marketing #DigitalMarketing #CelebrityEndorsements #Storytelling #ItEndsWithUs #BlakeLively #JustinBaldoni

It’s safe to say Jane and I have both made a great impact on each other these last few months. Jane with her incredibly stylish ways introduced me to badges, pins, and a punkier attire. And I’ve shown Jane just what social media can do when you chuck new ideas, new content, and extra-creative attention towards it! ✨🎇 During this time we captured reels and shot personal branding snaps, brainstormed engaging ways to present Jane’s secondhand treasures, reviewed her social media pages and optimised them, and grew Trash Chic’s followers and local brand awareness, encouraging more people to the shop 💕 Here are some fab numbers! 🚀 1060% increase in account reach. 🚀 72% growth in engagement. 🚀 210% additional Instagram profile visits where we went from 114 clicks to the main profile to 600 profile visits a month. That’s a lot of intrigued people! But the greatest thing we both came away with was friendship - as you can see from us here haha, comfortably chilling in the garden (in our socks with a cup of tea) for a bit of Instagram training. ☀️ ✍️ And a big thanks to Jane for being an incredible client. It’s been wonderful! See you on the 23rd for the Provenance kitchen pop-up. I can’t wait. 🤓 Which also means I have an open slot for a new local to Cambridge social media client. So, if you’re looking for someone to immerse you in social media, bringing you up to speed whilst levelling up your profile then get in touch. Until then, have a brilliant day 👋 #creativemarketing #socialmedia

Each year, my wife and I eagerly anticipated the Christmas Party, a delightful event orchestrated by our close-knit circle. The atmosphere was always great, with excellent food, fantastic drinks (I was introduced to my first Aviation here), and engaging company. However, over time, a transformation began to happen. The familiar faces were gradually replaced by strangers, changing the whole experience. The conversations moved into unfamiliar territories. Elena, the chef of the bunch, decided to take a break. Peter, renowned for his killer Martinis, delegated the task to others. But the most significant change was the atmosphere. We found ourselves disconnected. It was no longer our tribe, and we decided to step back. We found new avenues to connect with friends, eat good food, and have great drinks. The settings became more intimate, and we felt more comfortable and safe. The noise levels went down, and we established boundaries for our conversations, creating a more personal and engaging space. It felt comfortable. It felt safe. I could share my thoughts. Just as our social gatherings evolved, so did social media. From a branding perspective, we must take a break to reassess our strategies and find ways to align with our tribes again in a way that resonates with our brands. The article above offers good ideas and a different perspective on this evolving landscape. #brand #branding #marketing #brandstrategy

🌟 On the left, we’ve got 'Reel Barbie'—she’s got her life together, slaying the business game, and looking flawless while doing it. 💅 😩 On the right, there’s 'Real Barbie'—struggling to keep up with work, feeling frustrated, and barely holding it together. Let's be real: We’ve all had our Real Barbie moments (and that’s okay!), but we’re here to help you channel your inner Reel Barbie. Whether you’re juggling client meetings, content creation, or just trying to keep up with the hustle, our social media experts can make your brand shine. Which one are you today? 📲 Feeling like Real Barbie more often than not? We’ve got the tools to turn your business into a social media success story. https://lnkd.in/gx4HZf52 #SocialBuzz - Professional Social Media Marketing 52 weeks a year for $99/month #EntrepreneurLife #BusinessHustle #SocialBuzz #CollisionMarketing

When your client is an ex-Army combat helicopter pilot, you know their feedback is going to be as straight as their shot. 💥 What an absolute pleasure it was working with Lillie Pusey (nee Mead), founder of Mama Nourish Ltd., to create the social media marketing strategy for her growing business (I’ll pop a link in the comments). Lillie came to me not knowing exactly what she needed, but knew that she wanted a more orderly and structured approach to posting on socials. The whole thing was taking up too much of her time and she hadn’t really worked out what to be posting about. She was lacking in confidence and dreaded putting anything out on socials as a result. “It’s all a bit random!” – her words, not mine 😉 Via my Social Strategy Builder programme, we co-created her social media marketing strategy, covering off: 1. Business goals and marketing objectives 2. Social media marketing objectives 3. Target audience deep dive 4. Brand positioning 5. Content strategy 6. Brainstorm of post ideas 7. 3-month posting plan creation 8. Jobs to be done, way of working, selection of tools, outsourcing of content creation such as video 9. Tactics to accelerate results 10. Mastering the mindset for sustainable social media marketing As you’d probably expect from an ex-Army officer, Lillie brought drive and discipline to our work together. But even better, she brought creativity, energy and passion, not to mention an enormous amount of empathy for her target customer. Empathy is really important for successful social media marketing, and something that I spend time unearthing in my clients. It came entirely naturally to Lillie. The purpose of her business – to make a meaningful difference to the experience of new motherhood – runs deep through everything she does. It was an honour to help her spread her message. Do take a look at her website, especially if there is a new – or soon-to-be-new – Mum in your life. #SocialMediaMarketing #ClientReviews #SocialMediaMarketingStrategy

From tone-deaf ads to disastrous responses, some brands have faced horrifying backlash. 🫣 Dive into our blog for the most shocking PR fails and learn how to avoid them: https://ow.ly/HQEA50TE6Hr ✍️ #October #Halloween #BrandFails #CrisisManagement #Marketing #PublicRelations

Could you be our next Social Media Fan of the Month? Do you love Potters Resorts as much as we love you? If you're nodding "Yes," then we have a great opportunity just for you! We’re in search of our most ardent fans, those who regularly engage with and share our posts, to step forward and become Potters Advocates. Here's What's in Store for You Exclusive Content: You'll receive specially created content straight to your email. Sharing this content on your social platforms will earn you points. Monthly Draw: By sharing our content, you accumulate points through engagement. At the month's end, we'll select the top 20 advocates based on these points. These members will then enter a free draw for a chance to win an exclusive Weekend Break for Two at our Social Media Weekend in January 2025. Joining Is Easy (and Free): If you're keen on becoming a Potters Advocate and perhaps our "Social Media Fan of the Month," signing up couldn't be simpler. Just fill in your name and email address at this link 👉 https://lnkd.in/eYc5E-EU Rest assured, we will only use your details for the advocacy programme. Don't let this chance slip through your fingers. Hope everyone has a relaxing weekend x

Using social media for the likes of building a brand can be challenging, especially if, like me, you're not a fan of being on camera! Thankfully, I have my Mrs. to capture those candid* moments every time we leave the house 🙄... *By candid I actually mean her shouting at me for 10 minutes while I awkwardly try to pretend she’s not there. (Wishful thinking!) 😂📸 #BrandBuilding #BehindTheScenes #ReluctantModel #RecruitmentLife #TheRecruitmentExperts