Arsenal may not have won the Premier League title, but this video captures beautifully the feeling at the club right now, as its men’s team continues its improvement in recent seasons.
There are some key reasons why I like this video:
1) The use of language, both in the copywriting and the voiceover throughout is positive and unifying
2) The video captures the idea of being a part of the club is about connection - and striving together, no matter the challenges. It is a wonderfully positive take on what turned out to be a ‘defeat’ in terms of not winning a trophy. Sport is about more than just trophies…
3) The choice of music is uplifting. Research highlights that happy, upbeat music causes our brains to produce chemicals like dopamine and serotonin, which evokes feelings of joy. So much sports’ social content uses dub tracks but this is a wonderful contrast
4) Footage is a mix of UGC, fans, players, moments, on and off-pitch and generally does a great job in showing what it means to be a fan
The underlying theme here is one of resilience, perseverance and the idea that while the men's team may have gone trophy-less this season, there is a togetherness and commitment to learning from defeat to come back stronger in the pursuit of excellence.
#WaytoPlay #SportsBiz #Content
𝐊𝐞𝐞𝐩 𝐩𝐮𝐬𝐡𝐢𝐧𝐠, 𝐤𝐞𝐞𝐩 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐭𝐞𝐚𝐦.
𝐘𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐦𝐚𝐤𝐞𝐬 𝐮𝐬 𝐰𝐡𝐨 𝐰𝐞 𝐚𝐫𝐞.
Manager -Technical Training at MRF Corp
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