SERVPRO Team Cuthbertson’s Post

Spending on holiday experiences instead of materials has grown, with Denver residents spending 15.6% more on experiences than the national average. Read more about the season of spending in our recent report: https://bit.ly/41LPmUg

SURVEY CLOSES TOMORROW: Do you want to inform the City of Williamsburg's Goals, Initiatives, and Outcomes for the next two years? Take the public input survey at https://lnkd.in/detyZ_wZ.

The Bureau of Economic Analysis just released another year of data on the economic impact of outdoor recreation, and Heartland Forward just helped Brad Garmon and Michigan Economic Development Corporation launch updated visualizations telling the stories within the data. Go explore the visualizations to see the impact of your favorite pastimes in your state! Also, check the comments to see some of my commentary! https://lnkd.in/gx8Qu3Sd

If you feel unsafe in a relationship, or if you have a friend, colleague or employee you suspect may be dealing with domestic violence or intimate partner violence, please watch this video for steps that may help. You are not trapped and others care. And we as professionals, and particularly as managers, should take initiative to offer help if we suspect someone is struggling in an abusive relationship. #domesticviolence #intimatepartnerviolence

In case you’re curious on what I’ve been up to lately. Here’s a project I’m working on through the holiday season.

Watch our YouTube to learn about all things solar and battery!

How can senior living marketing data tell a story that can influence the sales team's behavior? Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success. At Primrose Retirement Communities, LLC, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams. Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales teams' behavior to improve outcomes. Watch: https://lnkd.in/erWvXsFA

Our 2024 In-house Barometer is finally out. We surveyed more than 1000 marketing professionals across Europe, the Nordics, UK and the British isles, and US and Canada to get the temperature of in-house right now. And the result is quite interesting. Here are 5 main take aways: 1. In-house agencies are growing. 73% of in-house agencies report team growth the past year. 2. Creativity moves in-house. Among in-house agencies across various regional sectors, there seem to be an increasing aspiration towards taking on more complex, strategic and multi-dimensional roles in the future. 3. AI expands creative horizons. 49% of in-house agencies report that their level of creativity has been boosted by using AI, indicating that the access to technological tools and platforms empower in-house creatives to experiment and innovate more freely. 4. In-house agencies are very busy. A significant 70% of in-house agencies have reported an increase in their workload over the past year. This statistic not only walks hand in hand with the rise in headcount numbers (with 73% reporting team growth) but also underscores a trend where responsibilities intensify alongside with the expansion of teams. 5. ‘Quality’ is the number 1 reason for having an in-house agency. When considering reasons for having an in-house agency, ‘quality’ (40%) takes the top spot, indicating the importance of producing high-quality work that meets or exceeds external standards. If you are interested in knowing more and joining the conversation about the future of our industry, you can download the full report here: InhouseBarometer.com

Life is always on the move, and so is the world around us. In our latest issue of Viewpoints by @Avison Young, we're diving into the dynamics shaping our cities right now. Whether it's the journey of your groceries, shifting population trends in the U.S., or the rise of vibrant mixed-use spaces, we're exploring how life flows through our built environment. https:/https://lnkd.in/gHK7w_bh #AYViewpoints #AYdifference

Food is seasonal. Wardrobes are seasonal. You know what else? Budgets! I got to visit @ WLWT recently to talk about my belief there’s an ebb and flow to budgets and it’s time to prepare for summer spending by aligning your resources to your summer goals! Watch the full segment here for more: https://lnkd.in/gn_j4Bpu  #financialplanning *Full disclosure in bio.