A standout example of how the AREA team can help PBSA landlords secure enhanced returns despite challenging macro and micro conditions. If you are the owner of operational real estate and are struggling with occupancy this year, small changes can make a big differences to your leasing velocity and AREA are well positioned to help. Get in touch if you'd like to hear more. #property #ukproperty #alternatives #alternativeassets #beds #livingsector #PBSA #studentaccommodation #microstudio #rentalgrowth #opre #operationaloversight #addingvalue #Colchester #refurbishment #assetmanagement #assetmanagers #investors #forensicapproach #competitiveadvantage
How do you stand out in an oversupplied PBSA market? That’s the question we got asked by our clients. They are needing a competitive advantage in a crowded marketplace. Those familiar with Colchester student housing will know that over 1,000 new ensuite beds have come to market over the last few years causing a fair amount of oversupply. With a low occupancy rate in 2023/24 of around 60%, as operational advisers to the asset we were tasked with identifying a strategy to compete with more modern, high amenity schemes locally. As always we took a forensic approach, investigating reviews and feedback from students and examining data and competitors. We then formulated a strategy to improve our ensuite bedroom stock, providing a ‘USP’ which set them apart from the competition. By installing a combi microwave and a fridge into each ensuite room and positioning the marketing of the units as a deluxe ‘micro studio’, we provided something different to the rest of the Colchester market. Prior to clearing, we managed to secure 95% occupancy for the site and as a result have managed to increase revenue by over 60%. This is a major success for our client as we know Colchester is still a challenging market. If you are the owner of operational real estate and are struggling with occupancy this year, small changes can make a big differences to your leasing velocity and AREA are well positioned to review your assets and provide advice on how they can be optimised and marketed to achieve results that surpass expectations and provide you with significant competitive advantage. #property #ukproperty #alternatives #alternativeassets #beds #livingsector #PBSA #studentaccommodation #microstudio #increasingincome #rentalgrowth #opre #operatingassets #operationaloversight #addingvalue #Colchester #refurbishment #institutions #assetmanagement #assetmanagers #investors #forensicapproach #competitiveadvantage