Shahnawaz Alam’s Post

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The most common question I get from clients: "Is there anything we can do on our end to help you improve our keyword rankings faster? There is. It's to continue improving your other marketing efforts outside of SEO. Improve your paid advertising efforts. Improve your email marketing efforts. Improve your organic social media efforts. Improving those efforts generates more branded searches for your business. Which positively impacts keyword rankings. Branded searches are a massive ranking factor that most people overlook. It's arguably just as important as backlinks. I've seen brands that have never formally done SEO rank for competitive keywords just because their YouTube channel is popping off and driving a lot of branded searches. Formally do SEO on top of that? And your site will be a force to be reckoned with in the search results. If you want to rank in Google in 2024 and beyond, all of your marketing efforts have to be on point.