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Trade Manager @ ICICI Bank |Trade & Forex | BG/LC | Bill Discounting | FDI - ODI | AML | KYC -EDD ADD - FATF FATCA |

Hoovu Fresh is a start-up in the floral business that has achieved a turnover of Rs 8 crore by providing flowers for events like pujas, weddings, and festivals. What makes Hoovu Fresh special is their innovative way of extending the shelf life of flowers. They use a special packaging machine that removes bacteria and moisture, keeping the flowers fresh for up to 15 days. This has reduced their flower wastage from 40% to just 2-3%. During the pandemic, their zero-touch flowers, delivered through JioMart and BigBasket, became very popular. This success helped them raise Rs 10 million on Shark Tank from investors Aman Gupta and Peyush Bansal. Yashoda, one of the founders, saw the problem of puja flowers wilting and arriving late. With her background in business and accounting from Washington University, she decided to address this issue. Her sister, Rhea, a science and technology graduate from Stanford University, joined her. The name "Hoovu" means "flower" in Kannada. Hoovu Fresh has a long floral tradition, with farms in Kenya and India. They are now the largest puja flower brand in India. They also make incense sticks from floral waste, which is expected to grow their business further. Hoovu Fresh operates in Bangalore, Hyderabad, and Mumbai. Customers can order flowers through BigBasket, Zepto, MilkBasket, and other grocery apps. They also sell agarbattis made from recycled temple flowers and other puja items on their website. Hoovu Fresh is valued at around Rs 50 crore. #hoovufresh #mba #marketing #motivationalvideos #inspiring #startups #startupindia #startupslife #startupinspiration #startupfounder #startupquotes #startupmotivation #startupsuccess #sharktankindia #sharktankseason3 #bengaluru #flower #flowers #businessfacts #branding #entrepreneurship #marketinggrowmatics #mumbai #corporate #employee

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Christelle BARAT

RESPONSABLE DEVELOPPEMENT COMMERCE INTERNATIONAL@GEODESK / Courtage Assurances International/ Mobilité Expatriés Santé Sécurité Kidnap & Ransom Cyber / Nous vous assurons dans le monde entier

3mo

Welldone for your innovation

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