Have you heard of Ruggable ? Their digital marketing and collabs are so on point! The catch? They’re the H&M and Shein of the rug industry. Decades ago just like fast fashion companies swooped in and made the concept of clothing ‘disposable’, Ruggable is doing this for rugs. Rug making is an ancient handmade craft that uses natural materials (or in the modern day recycled materials which I can live with). With companies like these making machine washable polyester rugs, three things happen - 1. The rugs are cheap and easy to dispose off, creating more waste. They’re made of polyester so they go straight to landfill. 2. They’re machine washable. Every time you wash them you’re sending millions of little micro plastics into the waterways. 3. They are setting a dangerous precedent- making the idea of rugs disposable. What’s even more shocking - companies like Architectural Digest back them. Ummm why? Look at the data people - Gen Z want sustainable products, not plastic carpets.
Dearest Reader, the style event of the season is here. We’re ecstatic to reveal our latest collection in partnership with Bridgerton. We designed this collection so you can immerse your home in the elegance of the Regency era. With soft palettes, delicate patterns, and playful elements like the queen bee, these rugs are a dreamy blend of Bridgerton's iconic romantic style and Ruggable's innovation. Get the tea in our Forbes coverage. https://lnkd.in/gpBZz_W7
Vrinda Kapoor
8mo
Informative piece
Avipsha Mitra
8mo
Words of wisdom!!
Public Affairs & Strategic Communications Professional
8moThanks for sharing! So important to keep this top of mind, and try to move back to a type of consuming where things are expensive but you keep them for a lifetime, or generations. Which is soooo different than what we grew up with.