Shantanu Prakash’s Post

Farewell, Vistara – The Airline That Made Us ‘Fly Higher’ Yesterday marked the final flight for Vistara Airlines, an airline that redefined what it means to fly in India. In a market dominated by price wars and tight margins, Vistara stood out by staying true to its vision of premium service and unparalleled customer experience. Since its inception in 2015, Vistara positioned itself as an aspirational airline that brought an international level of elegance to Indian skies. The Brand Behind the Experience With the Tata-Singapore Airlines partnership at its core, Vistara’s brand journey was built on heritage and trust. Its distinctive branding—deep aubergine and gold accents paired with the eight-pointed star logo—became a symbol of luxury. The message was clear: elevated, sophisticated service with an Indian touch. Marketing with Subtle Power Unlike traditional high-noise marketing, Vistara’s campaigns, like “Fly Higher” and “Feel the New Feeling,” used inspiration over persuasion. They showed us the possibility of a new kind of journey, focused on experience rather than just price. The message resonated deeply, especially with corporate travelers looking for value that extended beyond ticket costs. Building Loyalty Through Consistency One flight with Vistara, and you knew you’d be back. The seats, the meals, the seamless check-in—it all embodied their commitment to quality. The airline was as reliable as it was luxurious, proving that premium is not just a label; it’s an experience. With Club Vistara, loyal flyers were rewarded not just with points but with a deeper connection to the brand. Vistara has shown us that marketing doesn’t have to be loud to be impactful. Sometimes, it’s the silent, consistent commitment to quality that makes the biggest statement. Farewell, Vistara. Thank you for showing us what it means to fly higher. #Vistara #Aviation #PremiumExperience #CustomerExperience #Branding

I can’t help but feel a mix of emotions as Vistara, the airline known for its outstanding service and premium experience, merges with Air India. Vistara has always stood out in the skies, creating memorable experiences that built deep brand loyalty. Saying goodbye isn’t easy, because when a beloved brand changes, it’s not just a name change—it’s an emotional shift. With this merger, Air India will become India’s largest international carrier and the second-largest domestic airline. This powerful new fleet will bring enhanced connectivity, opening doors to even more global and domestic travel options. Here’s hoping that Air India carries forward Vistara's legacy of hospitality and warmth. Why Vistara Was Loved by Many and Key Takeaways for Other Airlines: - Exceptional Service Quality: Make service excellence a non-negotiable standard. - Strong Brand Identity and Loyalty: Vistara’s brand projected a premium, sophisticated image, and its loyalty programs rewarded customers generously, creating a loyal customer base. - Comfort-Focused Fleet: Invest in customer comfort, as it can be a defining factor in a highly competitive industry. What are your takeaways from this merger? #Vistara #Airindia #Aviation #Tata #IndianAviation #Customerexperience

Today marks a transformative moment for Indian aviation, as Air India and Vistara come together to forge a stronger, unified airline under Air India Limited, guided by the vision of the Tata Group and the commitment to service excellence by Singapore Airlines. This merger is more than an operational milestone; it’s a strategic step that brings India closer to becoming a global aviation superpower, with the capability and network to rival the best in the world. Through this alliance, India’s aviation sector will not only enhance its connectivity and service standards but will also lay the foundation for a future where the country plays a central role in global air travel and tourism. For us in the MICE industry, this merger couldn’t be more promising. With Air India's expansive international routes and Vistara's reputation for exceptional service, India now has the chance to position itself as a premier MICE destination. The new entity will provide world-class, seamless travel experiences to business travelers and conference attendees, making it easier to attract large-scale international events. From global conferences and expos to incentive programs, this enhanced connectivity will unlock new doors for Indian cities to become hosts for major events, drawing in diverse international audiences and boosting local economies. Moreover, this union reflects a larger vision for India—one that includes not only growth in aviation but also increased accessibility, sustainable development, and economic opportunities across industries. This merger represents a commitment to excellence, innovation, and long-term value for travelers and stakeholders alike. As India continues to make strides as an economic and tourism hub, the new Air India will stand as a beacon of progress, paving the way for the country to shine on the world stage. The journey ahead is bright, filled with new horizons and boundless opportunities for India's presence in the skies and on the global MICE map. This is just the beginning of a remarkable future for Indian aviation, where the possibilities are truly limitless. Congratulations to the teams at Air India Limited and Vistara - TATA SIA Airlines Ltd. for setting a new course. I am sure we will definitely miss #FlytheNewFeeling and the iconic Vistara Mogo composed by Rajeev Raja and BrandMusiq - Sonic Branding & Experiential Design - TA RA RA RAAA!

Vistara’s Final Flight: Kal Ho Na Ho – A ‘New Feeling’ Bids Goodbye Today, as Vistara’s last flight prepares for departure, we pause to reflect on an era that reshaped Indian aviation and redefined the travel experience. For digital marketers, this moment is a powerful reminder that brands, like memories, are built on experiences that last even after their physical presence changes. -Merger Highlights for the Curious Marketer: 1) The Big Picture: Vistara, born from Tata Sons and Singapore Airlines, merges into Air India, which Tata Group reclaimed in 2022. 2) What’s Changing: Air India is set to soar higher, integrating Vistara’s premium touch and efficiency into its global operations. 3) Future Prospects: Singapore Airlines keeps a 25.1% stake, injecting world-class standards to boost Air India’s reputation. 4) Why This Matters: The merger is a game-changer, blending Vistara’s excellence with Air India’s reach, aiming to recapture its spot as a global aviation leader. Reflecting on Vistara’s Legacy: Since 2015, Vistara has reimagined air travel, making “Fly the new feeling” more than just a slogan—it was a promise kept. Impeccable service, modern aircraft, and attention to detail won over countless loyal travellers and raised the bar for flying in India. Now, as this chapter ends, we remember those first flights that turned routine trips into exceptional journeys. What’s your standout Vistara moment? And what signature touch do you hope Air India embraces from this legacy? Share your stories as we bid farewell to the airline that made flying more than just travel—it made it special. #DigitalMarketing #VistaraFarewell #IndianAviation #Brandbuilding #CustomerExperience #Storytelling #MarketingCommunity #AirIndia N. Chandrasekaran Air India Limited Vistara - TATA SIA Airlines Ltd. Ajay Awtaney Shiv Aroor

✈️ 𝗔𝗶𝗿 𝗜𝗻𝗱𝗶𝗮 + 𝗩𝗶𝘀𝘁𝗮𝗿𝗮: 𝗔 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗜𝗻𝗱𝗶𝗮𝗻 𝗔𝘃𝗶𝗮𝘁𝗶𝗼𝗻! 🌟 The skies are about to get a lot more exciting! 🚀 Air India and Vistara have merged to create a powerhouse with a combined market share of 30%. But this isn’t just about bigger planes—it’s about 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗮𝘃𝗲𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. From enhanced customer service to smoother operations, this merger is set to 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘄𝗵𝗮𝘁 𝗳𝗹𝘆𝗶𝗻𝗴 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲. 💡 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘆𝗻𝗲𝗿𝗴𝘆: Expect streamlined supply chains, cost savings of ₹1,800 crore by FY27, and smarter logistics that will make your travel experience smoother than ever. 𝗕𝗶𝗴𝗴𝗲𝗿, 𝗕𝗲𝘁𝘁𝗲𝗿 𝗥𝗲𝗮𝗰𝗵: With expanded domestic and international routes, this merger makes travel faster and easier across India and beyond. 𝗟𝘂𝘅𝘂𝗿𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗸𝗶𝗲𝘀: Vistara's premium service combined with Air India's extensive network means next-level comfort and seamless connectivity. The journey has just begun, and it’s one you’ll want to be part of! 🌍✨ #Aviation #AirIndiaVistara #SupplyChain #Innovation #Travel Air India Limited Vistara - TATA SIA Airlines Ltd.

✈ The merger of Air India and Vistara represents a significant collaboration between two leading airlines, each possessing unique advantages. The following outlines the primary benefits in a legally appropriate manner: 1. Expanded Network and Fleet Access: 👨👨👧👦 - This merger allows us to broaden our operational reach. The unified network now encompasses a greater number of destinations, both within the country and internationally. This translates to enhanced options for your travel arrangements, whether for business or leisure purposes. - Additionally, our fleet has increased in size, enabling us to provide more flights and improved scheduling flexibility. This expansion offers a more extensive platform for your travel experiences. 2. Seamless Loyalty Benefits: ♣ - For Club Vistara members, there is no need for concern. We are integrating Club Vistara into Flying Returns, the premier frequent flyer program of Air India. - You can accumulate points not only when flying with us but also when traveling with any of the 25 airlines within the Star Alliance. These points can be redeemed for a variety of attractive rewards, ensuring a smoother loyalty experience. 3. Special Offers and Deals: 😊 - Prepare for exceptional offers! Our collaborations will provide you with discounts on popular flights throughout the year. Whether your journey is for business or leisure, we are here to support you. - Envision yourself enjoying your favorite drink at cruising altitude, all while knowing you secured an excellent deal. The satisfaction of savings is truly delightful! 4. Booking Transition: ⌛ - Beginning September 3, 2024, ticket sales will progressively transition from Vistara to Air India. If your selected route has been transferred to Air India, you will be redirected during the booking process. - By November 12, 2024, all routes will be completely migrated to Air India. We assure you that we will assist you throughout this transition. Your travel experience is of utmost importance to us. 5. Digital Assets and Assistance: 🖥 - Concerned about Vistara’s digital platforms? Rest assured, our social media channels, website, and app will remain operational or will redirect to Air India. - Regarding special assistance, we are committed to supporting you if your booking was made with Vistara. #airindia #vistara #merger #FDI #Flightbooking #transformation #collaboration #travel #india #singapore #clubmembership #international #tatagroup #icsi #icai #investment #globalinvestment #diversification #easytravel

Saying goodbye to a brand that raised the bar for customer experience. Vistara, this one’s for you! I watched a legacy take flight, only to transform into something new… In this video, I share a tribute to Vistara - TATA SIA Airlines Ltd. - an airline that showed us how innovation and customer experience can revolutionize an industry. As an entrepreneur, I've always admired how they turned air travel from a service into an unforgettable experience. Their journey reminds me that sometimes the best way forward is through transformation. While Vistara's distinct identity may be merging with Air India, their commitment to excellence has forever changed our expectations of air travel. Have you traveled with Vistara? What was your experience like #BusinessTransformation #Innovation

A few years back, I found myself at an airport, clutching my coffee and scrolling through my Club Vistara app to see if I could snag an upgrade. The idea of stretching out a bit on a long flight was my little victory as a frequent flyer. Fast-forward to today, with the news of Air India and Vistara merging, I can’t help but wonder: What happens to all those carefully saved points and miles? This merger isn’t just a fleet boost; it’s reshaping the loyalty game for millions like me. Collectively, Club Vistara (CV) members hold over 5 million points. So, what’s next? Will those rewards roll over into Air India’s scheme? Will we get access to more destinations or maybe upgraded perks? From a marketing angle, this merger is a delicate dance. Emphasizing the added value, ease of transition, and broadening redemption options is vital. Financially, it’s a big win, too. Vistara raked in over $200 million annually from co-branded credit cards. Now, Air India could harness this revenue, further boosted by a Rs 2,059 crore investment from Singapore Airlines (SIA) in exchange for a 25.1% stake. This capital injection means a stronger, more expansive network and an enriched customer experience. For travelers, it’s more than a brand shake-up. It’s about transforming questions and concerns into renewed excitement and loyalty for a unified, seamless experience. #airindiavistaramerger #airindia #loyalty

Can #AirIndia Soar to #Vistara's Heights? Vistara's arrival on India's #aviation scene felt like a breath of fresh air, a promise of elegance and warmth reminiscent of the golden days of flying. Vistara was more than just an airline; it was an experience, a commitment to the finer nuances of #hospitality and comfort. In a market dominated by #budgetcarriers and functional air travel, Vistara stood out, offering a unique blend of #luxury, reliability, and a distinctly Indian sensibility that spoke to millions. The success of Vistara speaks to a need, even a longing, for choice in the #Indianaviation landscape. For years, #JetAirways held a special place in the hearts of Indian travelers, offering refined service and a touch of sophistication. After its decline, no other airline filled that void quite as completely—until Vistara came along. The #merger with Air India, driven by economic rationale and operational efficiency, has undeniable benefits. But it also comes at a cost. In absorbing Vistara, India loses a #brand that, in a relatively short span, came to represent #aspiration and #excellence. The Vistara brand doesn’t just live on an aircraft tail or in an inflight magazine; it lives in the hearts of loyal customers who have come to trust it, who have come to expect that flying can be dignified, elegant, and, most importantly, memorable. In a market where #customerloyalty is hard-won, Vistara represents a rare triumph of building #trust and admiration in a short period. Letting the brand fade into the background risks not just an #airline name but also the emotional #equity it holds. India doesn’t just need an airline; it needs a symbol of pride in the skies. In a world where #differentiation is the key to thriving, Vistara has carved out its place, creating a unique Indian flying experience that can’t be replicated by a merger alone. It’s not just about #economics; it’s about identity, customer loyalty, and the story of an airline that made people look forward to air travel in India again. We will miss you, Vistara! Vistara - TATA SIA Airlines Ltd. Air India Limited

I only fly Vistara 🛩 Can you book me a Vistara? 💫 Vistara is usually on time! ⏳ Isn't Vistara serving the best food on air? 🥘 Now, they have #Starbucks being served in Vistara! ☕ So there are other Airlines, and then there is Vistara - truly the brand has become synonymous with premium or elevated lifestyle! and with the recent merger of Vistara and Air India marks a significant milestone in the Indian aviation industry. I however feel there will be many challenges and may be opportunities too in Brand Integration Merging two brands with established customer bases and distinct personalities can be a complex undertaking. Key challenges include: Brand Loyalty: Both Vistara and Air India have loyal customer bases who may be hesitant to embrace a new brand identity. Brand Equity: Preserving the positive equity associated with each brand while creating a new, unified image is crucial. Specially for Vistara? Cultural Differences: Merging two corporate cultures with varying values and work styles can be a delicate process. A New Brand Identity for India's Skies By carefully considering these factors, Vistara and Air India can create a new brand identity that is both powerful and relevant. A brand that captures the best of both airlines, while also reflecting the aspirations of a rapidly growing India. The merger of Vistara and Air India presents a unique opportunity to create a truly iconic brand that will shape the future of Indian aviation. By successfully navigating the challenges and capitalizing on the opportunities, the merged entity can become a global leader in the industry. So what do you think? Will this new merger be the start of a better experience for Air India? https://lnkd.in/gZghk-zn