🔒 Can you crack ‘The Vault’? Welcome to our latest connected experience with Staropramen 🍺 Staropramen wanted to amplify their “Brewed By Experts, For Experts” campaign based on Prague’s iconic riverfront vaults, so we developed a gamified experience seen across multiple touchpoints, including TVC, that enabled customers to try and ‘crack the vault’ to win exclusive rewards. With the chance of winning a Golden Tankard on offer, the experience proved a great success, helping Staropramen to engage their customers for longer, whilst generating valuable first party data. Read the full story here https://lnkd.in/dS8AhHPG #CustomerExperience #ConnectedExperience #Gamification
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Former Innovation & Digital Transformation @ Giorgio Armani & Versace | Head of Connected Solutions | Growth Hacker
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