SharpEnd / io.tt’s Post

📢 Sustainability! Everyone’s doing it.  💥 But… What Does This Mean? Last week I put a poll out on LinkedIn and got the below results. I realize the results are not statistically sound, but directionally I think the results are spot on! 🔥 “Sustainable” Brands have a big job in terms of meeting expectations from their consumers and while we are at it, expectations from the earth to continue to provide natural resources! 🌎 As brands we are challenged to: design with less packaging, 📦 use more sustainable materials in the production of our products (and this isn’t always more sustainable in the bigger picture), 🌿 ensure that our finished product packaging is recycle-able or re-usable, 👜 AND educate our consumers on what sustainability means to our brands and share what and how we are measuring our “sustainability”. 📏 😱WHEW! If you are trying to figure out where to start with your brands, please reach out to me! SigmaQ 502-439-5065 or 972-710-7699, ltoler@vassiglobal.com

Is it time to rethink sustainable packaging? The conversation around sustainability appears to have shifted from ambitious commitments to a more pragmatic approach. Bain & Company’s latest report, “The Visionary CEO’s Guide to Sustainability 2024”, provides insight into how companies are adjusting their sustainability strategies to meet the realities of today’s business landscape. Find out 5 key takeaways and more in article below 👇. Should you rethink sustainability today? The answer is yes, you should rethink it and double-down. Now is the time to make investments in sustainable packaging. Reach out to IDPDIRECT.COM and find out how we can help you . #sustainability #sustainablepackaging #paperpackaging #factorydirect #idpdirect

For brands, fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Global creative consultancy Lippincott, the brand and innovation experts of Oliver Wyman, breaks down two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded for it. Check it out in Sustainability Brands' latest piece: https://lnkd.in/eFxAYQnS

For brands, fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Global creative consultancy Lippincott, the brand and innovation experts of Oliver Wyman, breaks down two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded for it. Check it out in Sustainability Brands' latest piece: https://lnkd.in/ghDdzVTN

JUST HOW IMPORTANT IS SUSTAINABLE PACKAGING TO CONSUMERS? READ THIS INSIGHTFUL NEW REPORT FROM TRIVIUM PACKAGING As sustainability messaging becomes an increasingly important component of many egg brands, this report reveals just how much consumers are prepared to prioritise brands with convincing sustainability credentials. For example - according to the survey, 82% of consumers would be willing to pay more for sustainable packaging, with 29% willing to pay over 10% more for sustainable packaging! https://bit.ly/3WmPfvv Source: Trivium Packaging #SustainablePackaging #TriviumPackaging #Sustainability

Sustainability continues to be at the forefront of consumer concerns—Companies are looking to sustainable packaging to address this need while also limiting their environmental footprint. Learn more about how companies are adopting sustainable packaging. #ESG #Sustainability #PrivateEquity 

🌿 Sustainability in Packaging: The Future is Green! 🌿 Consumers are becoming more eco-conscious than ever, and brands are responding by turning to sustainable and eco-friendly packaging. In fact, 67% of consumers consider it important for products they buy to be packaged in recyclable or eco-friendly materials. 🌍♻️ From biodegradable options to reusable designs and 100% recycled materials, packaging that minimizes environmental impact is no longer a trend—it’s a movement! 🌱 For brands looking to stand out, it’s time to think green. Not only does sustainable packaging appeal to the growing market of eco-conscious shoppers, but it also shows that your brand is committed to a cleaner, healthier planet. 🌎💚 Want your brand to make an impact? Think about the materials you use, the lifecycle of your packaging, and how you can make sustainability part of your story. Let’s design packaging that POPS and preserves the planet! 💪 #SustainablePackaging #EcoFriendly #GreenDesign #PackagingTrends #OpticalPopDesigns #ConsciousConsumers #RecycledMaterials #EcoConscious #BrandingForTheFuture #GreenPackaging Check out my blog post https://wix.to/Jzd6Yge

Sustainability in packaging is no longer just a trend—it's a necessity. 🌱 As consumers become more environmentally conscious, businesses must adapt by adopting eco-friendly packaging solutions. Innovations like biodegradable materials and minimalistic designs are paving the way for a greener future. But here's the catch: while sustainability is essential, it also presents challenges. Companies must balance cost, functionality, and environmental impact to meet consumer demands without compromising on quality. QOTD: How is your organization addressing the challenge of sustainable packaging without sacrificing product integrity? Read full article: https://lnkd.in/eM7PvqEx

Some products combine different plastics or include non-plastic components, making recycling difficult. Product stewardship plays an important part in our path to Net Zero. Made in Melbourne, Sustainability Tracker is a world first solution that houses brand sustainability credentials, initiatives, actions, and evidence in the palm of your hands. An important step towards providing consumers with more transparency to support us in making better choices. https://lnkd.in/gKXW7Z4z

How much does packaging sustainability matter to your business? 👀 In today’s market, sustainability isn’t just a nice-to-have- it’s a business imperative. Research shows that consumers are more likely to engage with brands that prioritise eco-friendly practices. But beyond consumer appeal, there’s a real operational benefit to making sustainable choices, such as reduced waste and improved supply chain efficiency. The question is: What steps are you taking to balance sustainability with performance? Let’s discuss the key elements your packaging should have to meet both goals.