SharpEnd / io.tt’s Post

What's the point of rebranding? With so much change happening worldwide, it's easy to assume that consumers are afraid of brands taking a new approach to their products. But this isn't always the case – by being open with your intentions, change can showcase your company's values in a whole new light. #Rebranding #Hospitality #FutureOfWork

Whether in sports or in business, you can’t rest on your laurels. There’s always another day, another game, another race to the finish. Hot off the press is a new Paris 2024 marketing campaign from fairlife, LLC, starring Katie Ledecky as the face of their largest Olympics investment to-date. You may be familiar with the Fairlife brand of healthy and tasty milk, but this is for Core Power, their premier, protein-centric sub-brand. Building off the “Champion Your Recovery” campaign, Core Power is pivoting the message, helping athletes of all shapes and sizes understand the need for post-workout recovery. Their universal insight? We all can feel fatigued and worn out after a workout…even an Olympic athlete. Core Power sees the connection behind the inspirational element of the Olympics married to the massive audience fanbase. Creating a new opportunity to steal market share, they’re smartly setting the stage, tracking baseline brand awareness, perception, and household penetration to gauge performance pre, during, and post-campaign. How are they doing it? 📷 Open the aperture – This isn’t just a sports drink. Help consumers see beyond the gym. 🏋♀️ Change the positioning –This product helps consumers who want to get stronger and healthier. 😊 Find relatable spokespeople – Having met Katie several years ago, she’s both committed to her sport and also highly approachable as a genuinely kind human being. This isn't just a sports-drink campaign. It's about the never-ending race for your customers’ attention. What parallels do you see? Want long-term loyalty? Rethink the narrative. After all, who wouldn’t want customers of today to become your future brand advocates? https://lnkd.in/gTw_Mq6J #Marketing #fairlife #human2human #Olympics

🥂 Let the Xmas Parties begin...🥂 Yesterday evening Sophie Hargreaves (Draper) and myself had the pleasure to attend Bread & Jam Christmas party on behalf of Fellow Studio. It was a room full of festive cheer, inspiring founders and brand advocates sharing there insights and current challenges. What are the main challenges I found people are facing? ⤵️ Here are my top 3: ▶️ Brand Awareness: Rising competition and oversaturated markets make standing out difficult. Digital clutter and fragmented consumer attention challenge consistency meaning brands need to invest it creativity. ▶️ Brand Resonance: Changing consumer values means they demand alignment with inclusivity and authenticity. Their is a struggle for brands to connect deeply, forming long-term loyalty due shifting preferences and moving trends. ▶️ Brand Presence: Maintaining visibility across platforms requires constant innovation. Ensuring omni-channel cohesion is key but comes with resource challenges in order to keep up with the need. #foodandbeverages #food #drinks #branding #strategy #insights #brandmarketing #marketing

Hands down one of the most challenging projects we've worked on. How do you capture the fun and the deep sense of satisfaction that comes from working with people and organisations who are making the world brighter, healthier and more rewarding? We've had a go... #creating #lifestyle #brands https://lnkd.in/ezgH9y4P

We’re excited to be part of the journey with Grandma's Blessings as they reimagine and relaunch their line of wild-crafted, flavored sea moss! 🌊✨ This brand holds a special place in our hearts because, like us, they believe in holistic approaches to wellness and the power of natural, authentic ingredients. Through our rebranding work, we’re helping them bring their mission to life in a way that truly reflects their values and connects with those seeking a healthier lifestyle. Here’s to wellness, tradition, and the joy of reconnecting with nature’s blessings! - #WellnessRedefined #BrandingWithPurpose #EcomPro #BrandStrategy #webdevelopment #customerexperience #brandidentity #EcommerceRebranding #BrandRefresh #ProductRebranding #DigitalBranding #EcommerceGrowth #BrandIdentity #BrandCollaboration #LaunchYourBrand #BusinessRebranding #RebrandingStrategy #CreativeCollaboration #OnlineBusinessSuccess

🚀 Exciting Announcement from Belgosweet! 🚀 We are thrilled to introduce our latest opportunity to enhance your company's brand image: customized water bottles from Belgosweet. 🌍✨ Proudly made in Europe with a strong focus on quality and sustainability, our bottles offer numerous advantages for your business. Imagine your company logo or message printed on our water bottles, accompanying your clients, employees, and partners during their moments of pleasure and focus. Whether on desks, during meetings, sports events, or even car tests, your logo will be constantly visible, creating a positive association with your company. Here are some examples of how our customized water bottles can be used: 🏅 Sports Events: Your logo will proudly be displayed during sports competitions, encouraging the community to discover your dynamic and committed company. 💼 Meetings and Conferences: Offer personalized water bottles to participants, ensuring optimal hydration while enhancing your brand's visibility. 🚗 Car Tests: Provide potential customers with customized water bottles, offering a refreshing experience while reminding them of your brand. 🎁 Corporate Gifts: Surprise your VIP clients and business partners with customized water bottles, creating a lasting and positive memory of your collaboration. 👥 Internal Use for Employees: Boost employee morale and well-being by providing personalized water bottles. Encourage hydration and create a sense of unity within your team while reinforcing your brand identity. By choosing our customized water bottles, you are not only selecting a high-quality product but also supporting the local economy. Our bottles are carefully manufactured in Europe, adhering to the strictest standards of quality and environmental sustainability. By embracing "Made in Europe," you strengthen your commitment to sustainability and social responsibility. 💬 To take advantage of this exclusive offer, please contact us now to discuss your specific needs and receive a personalized quote. We look forward to collaborating with you to create unique customized water bottles that showcase your company. 📚 Want any other products? Discover our catalog for inspiration: Belgosweet 2023 Catalog Thanks to work with a Belgian supplier dedicated to using local products and fostering inclusivity by employing disabled individuals for the handling process. By choosing us, you not only elevate your brand image but also actively support a better future for our community. #Branding #Sustainability #CorporateGifts #EmployeeWellbeing #Belgosweet #MadeInEurope

JOE & THE JUICE, originally from Copenhagen, teamed up with #ParisHilton to launch the vibrant Iconic Tonic juice, turning September into “SLIVtember”! With pink pop-ups and celebrity flair, this collaboration blends global impact with local buzz, creating an unforgettable experience... Check out their collaboration strategy here. #BrandCollaborations #InfluencerMarketing #CelebrityCollaborations #Coffee #Marketing #Advertising

🌟 Build a Long-Lasting Brand with MilaKnight! In today's fast-paced market, sustainability is key. We focus on creating enduring brand strategies that resonate with audiences over time. Partner with MilaKnight and invest in a brand legacy that stands the test of time. Let’s build your future, today. 🚀 #BrandLegacy #LastingImpact #MilaKnight

New article on the stack about imitation and desire in branding, would love to hear your thoughts.

🌟 A Brand's Journey of Transformation: The Twisted Tea Story #ResilienceInAction Imagine launching a promising beverage brand, only to face a legal challenge within the first year, threatening everything you've built. This was the daunting situation Twisted Tea found itself in—a moment where their dream could have easily crumbled. The pressure of rebranding could have been a death knell for many brands. The uncertainty, the risk of losing market presence, and the challenge of maintaining consumer interest in such a turbulent phase can be overwhelming. But here's where Twisted Tea flipped the script. Instead of seeing this as a death sentence, they embraced it as a chance for rebirth. A stepping stone, not a stumbling block. Their strategy? A deep dive into understanding their audience and agile, innovative marketing. Twisted Tea didn't just target their audience; they became part of their world—from NASCAR tracks to gaming sessions. They transformed from a mere product to a lifestyle companion. But the masterstroke was how they directly involved their fans in rebranding, turning their packaging into a canvas for fan art. This wasn't just marketing but a movement, creating a tribe of loyal followers. Solution: Today, Twisted Tea is not just a brand; it's a testament to resilience, innovation, and community. Their journey teaches us the power of turning obstacles into opportunities and the importance of creating a brand that resonates personally with its audience. 🚀 In your journey, have you faced moments that seemed like the end but were new beginnings? #BrandResilience #ConsumerFirst #CommunityBuilding