Shaurya A.’s Post

Zomato Surpasses Swiggy: A Market Share Surprise! For years, Swiggy and Zomato were closely in this race of food delivery business in fact in 2020, Swiggy was ahead with 52% market share, but Zomato has turned things around. In 2023 Zomato's market share went up to 54%, and in the latest report, it's now around 60%, leaving Swiggy behind at 40%. Zomato's smart moves and hard work have pushed it to the top of the food delivery game. Every year, it keeps getting stronger, changing how things work in the industry and showing others how it's done. Not only does Zomato lead in food delivery, but it is quick commerce too, Zomato's Blinkit has a comfortable lead with a 45% market share. Others like instamart and Zepto follow behind with 27% and 21% respectively. This shows Zomato's strength not just in delivering food but also in quick shopping, making it a top choice for many. Even in Bangalore, Swiggy's stronghold, Blinkit has surpassed Instamart in market dominance. so why is this happening? First, Zomato is in more cities—over 800, compared to Swiggy's 580. This means Zomato can reach more places and serve more people. secondly, Zomato's strategy of focusing on food delivery and and quick commerce as distinct businesses sets it apart from Swiggy. While Swiggy offers both services within a single app, Zomato's separate focus allows for targeted strategies and enhanced customer experiences to each segment's unique demands. Also, Zomato keeps improving. They're always coming up with new ideas and making sure deliveries are fast and food is good. Plus, Zomato is really good at letting people know about them. They have strong ads and people trust them. Zomato is winning because they're everywhere, they focus on what they do separately, they keep getting better, and they're good at telling people about it. What are your thoughts? which app do you prefer most for ordering food online? ✅ Follow Naresh Purohit 🇮🇳 for more insights! 😀 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India LinkedIn #Zomato #Swiggy #FoodDelivery #MarketLeadership

How Swiggy Became Zomato’s Biggest Competitor: A Tale of Innovation and Strategy When Swiggy entered the Indian food delivery market, Zomato was already a well-established player. So, how did Swiggy manage to not only survive but thrive and emerge as one of the two biggest food delivery companies in India? Here are some strategic moves that set Swiggy apart: 1. Hyperlocal Delivery Model: Swiggy introduced a hyperlocal delivery network that focused on quick delivery times. This model prioritized delivery efficiency and ensured that food reached customers hot and fresh, even during peak hours. 2. In-House Delivery Fleet: Unlike Zomato, which initially relied on restaurants’ delivery systems, Swiggy built its own delivery fleet. This move gave them better control over the delivery process, resulting in consistent service quality and faster deliveries. 3. Focus on Technology: Swiggy invested heavily in technology, building a robust logistics system that could handle large volumes of orders efficiently. Their tech-driven approach to route optimization and order management played a key role in scaling their operations rapidly. 4. Customer-Centric Approach: Swiggy’s app was designed with a focus on user experience. Features like live order tracking, multiple payment options, and personalized recommendations made the platform more appealing to users. 5. Innovative Marketing Campaigns: Swiggy’s creative marketing campaigns, often leveraging social media and influencer partnerships, helped them build a strong brand presence and connect with a younger audience. 6. Expansion Beyond Food Delivery: Swiggy didn’t stop at food delivery. They expanded into other areas like groceries and daily essentials, creating a comprehensive delivery ecosystem that increased customer loyalty. These strategic moves helped Swiggy carve out its own space in the market, eventually becoming Zomato’s biggest competitor. In the dynamic world of food delivery, Swiggy’s story is a testament to the power of innovation and customer-centric thinking. #FoodDelivery #Swiggy #Zomato #BusinessStrategy #Innovation #Logistics #CustomerExperience #Technology #India

Zomato just made my day with their shout-out to Swiggy. In case you missed it, Zomato called themselves and Swiggy the ‘Jai-Veeru of delivery’—I mean, come on, who doesn't love a good Bollywood reference? Even in a cutthroat industry, Zomato’s showing that there’s always room for some good old-fashioned camaraderie. This marketing move is all about brand personality. Zomato isn’t just selling food; they’re creating moments we can all laugh at, relate to, and share. It’s proof that even rivals can have each other's backs (while still trying to beat each other to the next delivery, of course 😉). Zomato India What’s the quirkiest brand moment you’ve seen recently? Drop it in the comments—I’m all ears for some fun brand stories! #MarketingWithPersonality #FriendlyRivalry #BrandHumor #JaiVeeruOfDelivery Image Courtesy: Zomato

Zomato is Beating Swiggy For years, Swiggy and Zomato were neck and neck in the food delivery space, with Swiggy even leading the pack in 2020 with a 52% market share. But the tides have turned dramatically. Zomato has now surged ahead, capturing 60% of the market in 2024, while Swiggy's share has dropped to 40%. It's not just in food delivery—Zomato's Blinkit is also leading in quick commerce with a 45% market share compared to Swiggy's Instamart at 27%. Even in Swiggy's home turf, Bangalore, Blinkit has taken the lead. So, what's driving Zomato's success? Wider Reach: Zomato is present in over 800 cities, outpacing Swiggy's 580. Focused Strategy: Zomato treats food delivery and quick commerce as separate businesses, while Swiggy operates both under a single app. This shift is a reminder of how quickly market dynamics can change with the right strategy. #ZomatoVsSwiggy #FoodDelivery #QuickCommerce #StartupStrategy #MarketShare #BusinessGrowth #ConsumerTrends #Innovation

Why swiggy shares got listed on 12% premium? Swiggy’s premium listing is a result of relentless focus on innovation, customer experience, and operational excellence. From revolutionizing food delivery to scaling up convenience services, swiggy journey reflects a commitment to quality, convenience, and growth. This milestone is not just about valuation—it's a testament to the value Swiggy brings to millions across India. Zomato was also at loss when it was listed,but due to expansions in operations,it turned into profit making company. People are expecting same from swiggy also and that's why it got listed at furistic value of 12% premium when the company was into loss. We got to see a healthy competition between Zomato and Swiggy ,When Zomato shares this beautiful picture on social media #Karan_Arjun Enjoy and Party hard who applied for this shares and got allotted Here’s to setting new benchmarks and raising the bar in the food and tech space!" Swiggy Swiggy Dineout Zomato Zomato India #Listing #LinkedIn Connect:- Yash Lodha

Example of Poor Retention Strategy!! I've been a regular user of Swiggy for the last 4 to 5 years. However, I realized that as much as I've been a loyal customer, Swiggy has stopped offering discounts and has even introduced extra charges for food. Additionally, only a few restaurants are available in the list. Today, after many days of facing it, I finally decided to switch to other food apps like Zomato India . As soon as I logged in, I was immediately welcomed with a great discount 😁 and received fantastic offers by Zomato . Not only that, but Zomato India has also provided free delivery within just a few minutes. Looking at this incident, as a long-time customer, I should have received loyalty benefits from Swiggy. Unfortunately, there was no #retention_strategy in place, and they lost a regular customer. On the other hand, Zomato succeeded in winning my food order today with their new offer. While Zomato might go the same way after some time, The point is why should we lose our loyal customers and let them divert to another competitor? Companies should focus on creating effective retention strategies to keep their loyal customers #CustomerLoyalty #RetentionStrategy #FoodDelivery #Swiggy #Zomato #CustomerExperience

With #Diwali just round the corner….#Swiggy and #Zomato increased #platformfees to ₹10 per order in select cities. 👉 In 2023 , Zomato introduced a platform fee of ₹2 per order. 👉 In Jan 2024, increased to ₹4 per order and in Oct 2024 to ₹10 per order. 👉 The platform fee applies to all #customers, irrespective of whether one has a Gold membership or not. 👉 Swiggy's platform fee was increased to ₹6 per order in June from ₹5 & now increased to ₹10 from 23rd Oct. 📣 What are Platform fees ? Platform fees are additional charges applied to each food order, separate from #GST, #Restaurant charges, and delivery fees. These fees are crucial for the companies revenue and cost management. 💡 Indeed Fee increase is expected to boost revenue significantly for both companies. Swiggy and Zomato deliver approximately 20-25 lakh orders daily, and the additional platform fees could generate ₹1.25 to ₹1.5 Cr per day 🚀 #retail #Channel #Flipkart #Blinkit #Metro #NCR #Teilen #Wissen 👉 #Zepto, Introduced Platform fee earlier this year, generating an additional ₹ 11 lakh daily from ₹5.5 lacs Orders. 📣 Results 🚀 Swiggy reported a 45% increase in operating #revenue as of March 2023, despite a 15% rise in net loss. Zomato saw significant revenue #growth, with a 69% increase in FY23.

I recently participated in the IPO for Swiggy believing in its potential to redefine food delivery in India. However, an experience I had today raises real concerns about whether Swiggy is prepared for the responsibilities that come with going public. This morning, My wife and I placed an order for a birthday cake to be delivered to my sister, only to have it canceled mid-delivery due to a breakdown in communication. But what happened next was even more frustrating, and I think it points to a larger issue. Living in the U.S., I provided my sister’s number to Swiggy’s customer service team when the delivery partner couldn’t reach me. Swiggy’s agent assured us that the new number was passed to the delivery partner. Despite this, the delivery was still canceled, and I was hit with a full cancellation fee for a service that Swiggy never completed. When we reached out to Swiggy’s support for a refund, we were met with generic responses about “policy” instead of real help. They placed a new order, which was delivered without issue, proving this was an avoidable cancellation. While the cancellation fee may seem trivial, the principle isn’t. It’s frustrating to be charged for a service that Swiggy failed to deliver due to a breakdown in process. As Swiggy heads toward a public offering, policies like this allow for unfair charges while some delivery agents misuse the flexibility to cancel orders and pass the costs on to the customer. As Swiggy moves forward with its IPO, I urge them to re-evaluate these policies and put genuine customer experience first. Without better processes and accountability in place, are they truly prepared to succeed in the public market? Would love to hear from others—has anyone else experienced similar issues with food delivery services? Sriharsha M. Shantanu Singh Sudhir Mani Swati Negi Mihir Shah #CustomerExperience #SwiggyIPO #FoodDelivery #ServiceMatters #InvestorConcerns #swiggy

If Zomato & Swiggy were people you met at a party… Zomato would be the lively one, spotlight on, making big moves and chatting up everyone. Known for its reliable reviews, catchy red branding, and humor-packed posts—Zomato has built a community that trusts it for both food and laughs. Swiggy? The cool, understated guy who’s all about the essentials. Shows up, gets the job done, and doesn’t fuss. With a laser focus on speed and precision, Swiggy quietly handles food, groceries, and packages like it’s no big deal—always keeping it efficient and reliable. These brand personalities aren’t just a coincidence—they reflect the founders and hometown vibes: Zomato’s Delhi energy vs. Swiggy’s grounded Bangalore roots. And they’re not just quirks; they play a huge role in attracting and retaining us as loyal fans. For me, I lean Swiggy—How do you perceive these brands & who’s your pick? #BrandPersonality #CustomerExperience

"India's Convenience craze" Well, Zomato dropped off its results on the 22nd and wow, just crazy numbers continue! Zomato and Blinkit together did Rs. 16k Cr of food & Grocery delivery in just one quarter. I tried calculating the overall market size and here's the numbers I arrived at 👇🏻 1️⃣ Every year, India orders $8 billion of Food online! With the market still growing nearly 5% On every Food delivery, Zomato & Swiggy gets commission of roughly 25%, which is their revenue. And obviously the newly introduced Platform fees on every order adding to the bottom line of the company! Zomato alone earned 83 Cr from the platform fees last year. The current 6 months earning from platform fees is already 128 Cr for the company! 👉🏻 Eating outside food was a special occasion in Indian households but now it's all convenience driven! 2️⃣ Every year, India orders again $8 billion of Groceries and related products through Quick commerce channel! With the market growing above 25% 👉🏻 Who would have thought things can get delivered in just 10 minutes actually! But now that's possible with the magical dark stores, smart tech and 3 lakh+ delivery partners 🤯 Umm, Convenience at peak or the new normal way to manage busy life? 😅 #qcommerce #convenience #zomato #swiggy Zomato | Swiggy | Zepto | Flipkart | Blinkit | Albinder Dhindsa | Deepinder Goyal