The power of great marketing 💪
My wife and I left home yesterday afternoon and began the long drive to Indiana to visit one of our daughters. I had made a hotel reservation at the half-way point, which happened to be Sevierville, TN. As we got closer to the exit for our hotel, I saw numerous signs for a Buc-ee's, Ltd. that just so happened to be located off the same exit. I had never been to one before but I'd heard the stories, none of which was more compelling than my son describing the massive store in Texas he had stopped at with some college football buddies. Naturally I had to pull in, take the picture below, and gas up there! Little did I know that it is the World's Largest Buc-ee's in operation, and boasts these eye-popping stats: 1. 74,707 square feet 2. 120 gas pumps 3. 250-foot long car wash 4. 350 employees Why did I choose to write about visiting a Buc-ee's, Ltd. you might ask? It is an excellent example of the power that great marketing of a niche product can have. Almost as important, the product - both the outside and inside of the store - lived up to the hype! Market yourself & live up to your own hype.