Shelley Stansfield’s Post

Thanks for the news we can use Instacart! Hot dogs are more popular than hamburgers for 4th of July festivities again this year!** With that in mind, if your TV campaign needs to reach, say, hamburger lovers in hot dog-heavy locations or vice versa, Centriply's targeted TV solutions are particularly good at finding lucrative concentrations of either--or both! And really excellent at making sure your TV campaign does too. Now lets talk condiments and sides... **Read how Instacart analyzed their data to calculate these results: "Flavors of the Fourth: Instacart’s Sizzling Insights for Independence Day": https://hubs.ly/Q02DvpM10

Thanks for the news we can use Instacart! Hot dogs are more popular than hamburgers for 4th of July festivities again this year!** With that in mind, if your TV campaign needs to reach, say, hamburger lovers in hot dog-heavy locations or vice versa, Centriply's targeted TV solutions are particularly good at finding lucrative concentrations of either--or both! And really excellent at making sure your TV campaign does too. Now lets talk condiments and sides... **Read how Instacart analyzed their data to calculate these results: "Flavors of the Fourth: Instacart’s Sizzling Insights for Independence Day": https://hubs.ly/Q02DvpNB0

Fruit by the Foot’s latest “Unwind Longer” campaign brings humor to snacking with a strategy that stretches over-the-top comedy and taps into TikTok-inspired oddity. After a 5-year break from advertising, the brand is making a bold return by connecting with Gen Z in a way that’s memorable and engaging. As the back-to-school season heats up, Fruit by the Foot is proving that a longer snack means more fun, capturing the attention of a new generation through creativity and humor. Looking to build a campaign that resonates with Gen Z? Let HireInfluence craft a strategy that sticks. #UnwindLonger #FruitByTheFoot #GenZSnacks #BackToSchool #SnackMarketing

🎃 𝐅𝐮𝐧 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐇𝐞𝐫𝐞! 🎃 I love seeing brands get spooky and creative this time of year! McDonald’s nailed it with this clever campaign blending Halloween fun with an important message. Anyone catch other great Halloween ads lately? 👻 #HalloweenMarketing #CreativeAds #BrandFun #DigitalMarketing

Burger King's latest ad left me speechless. We shared it in our webinar yesterday. It is a campaign showing new mums enjoying Whoppers moments after giving birth. It's raw. It's real. But it's dividing the internet. There is no doubt it is clever: 1. Taps into a genuine insight (39% of mums craved burgers post-birth) 2. Creates instant emotional response (love it or hate it) 3. Sparks widespread conversation (free publicity) 4. Challenges societal norms (empowering women's choices) 5. Stays true to brand identity (bold and unconventional) Yes, it's controversial. But it's also unforgettable. In a world of forgettable ads, that could be priceless. I think it's clever, but I also think it could be a bit tacky to use one or two of the most magical moments in your life for an advert. What do you think? Is this too far? #adcampaign #budlesofjoy

🎃 Halloween Marketing Done Right! Halloween is a prime time for brands to get creative and engage audiences with fun, spooky campaigns. Here are three standout examples: Burger King’s Scary Clown Night: Burger King invites customers dressed as clowns to “Eat Like a King,” taking a cheeky jab at a familiar fast-food clown. 🎭 Pringles’ “Get Scared Chipless”: Simple yet effective, Pringles turns its chips into claw marks, proving that minimalism can still be memorable. Pepsi vs. Coca-Cola: Pepsi “dresses up” as Coca-Cola, playing on rivalry in a fun Halloween twist. It’s all about playful competition! These brands show how a little creativity and humor can make a big impact! 👻 #Marketing #Branding #Halloween

For the McDonald's Chicken Big Mac launch, we dipped our toes into several “brand-firsts”… We launched a first-of-its-kind series with one of the world’s biggest live streamers, Kai Cenat. The live streams are true entertainment hours, totally unscripted. We took over one of the biggest OOH displays in the world— the Sphere in Las Vegas — which is, coincidentally, shaped like a Big Mac….and a Chicken Big Mac. We created food-specific work where the Chicken Big Mac and the Big Mac literally duel against each other in song, set to a remix of the iconic Big Mac jingle: "Two all beef/chicken patties special sauce lettuce cheese pickles onions on a sesame seed bun." And all of this to answer the question: Is a Big Mac with Chicken still a Big Mac? Our POV? It’s not, not a Big Mac. This is what it truly means to supercharge our business with creativity. As I look at the breadth of the campaign, I'm so honored to work with our incredible interagency teams and our amazing McDonald's teams to pull these "brand-first" ideas off. So excited to see this campaign out in the world. The Chicken Big Mac. Is it a Big Mac? Well, it's not, not a Big Mac. You decide.

Burger King’s “Bundles of Joy” campaign is fueling some serious controversy! 🤷♀️ While the ad celebrates new moms with burgers right after giving birth, critics are saying it exploits one of the happiest, most personal moments in a mother’s life. Many argue that it sends the wrong message by associating fast food with such a special, health-focused time. The conversation is heating up, with debates on whether this is clever marketing or a tasteless piece of advertising. What’s your take? 👇 #burgerking #advertising #marketing

Burger King’s Halloween marketing trolled McDonald’s so hard. Burger King launched the slogan, “Come as a clown, eat like a king.” They invited customers to come as clowns to their restaurants on Halloween night. Then rewarded anybody who showed up wearing a clown costume with a free Whopper. This subtle dig at McDonald’s went super viral, getting $22,400,000 in earned media, a 21% increase in traffic, and a 15% increase in sales. 110,000 clowns participated in this. This was so crazy that this was back in 2017 and to this day continues to be reshared yearly on Halloween. #advertising #marketing #guerrillamarketing #digitalmarketing

The last mile shouldn’t be a nightmare, especially during Halloween! PostTag’s accurate address lookups solve delivery challenges, ensuring your customers get their treats without the tricks. After smoother, more reliable deliveries this spooky season? Creep over to PostTag.com 👻 #LastMileDelivery #CustomerExperience #PostTag #SpookilyAccurate