Shelley Hunter’s Post

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Consumer Advocate and Gift Card Expert | Information Systems Career Advisor

𝗡𝗼 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲: 𝗣𝗲𝗼𝗽𝗹𝗲 𝗧𝗿𝘂𝘀𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 However, when it comes to gift cards, you shouldn't need a 5-star review or a slew of testimonials to assure you that your purchase will be valid. Gift cards should just work. In over a decade of responding to customer comments, I never got a single one saying, "I bought this gift card, and it worked perfectly." Not to say that gift cards don't work in most cases; it's just that there's nothing noteworthy when gift cards function as they should. Thus, the comments were overwhelmingly negative. In my latest blog, "𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗚𝗶𝗳𝘁 𝗖𝗮𝗿𝗱 𝗥𝗲𝘃𝗶𝗲𝘄𝘀," I dig a little deeper on this issue. Read the article for my advice on how to prevent (and respond to) negative reviews and instead create positive customer experiences with every gift card issued. https://lnkd.in/gV5X-pg7 #giftcardreform #giftcardsyoucantrust #shelleyhunter #giftcards #giftcard #onlinereviews

  • woman leaving a negative review on her phone

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