CEO Avenue M I Innovation + Leadership Speaker I 3x Best-Selling Author I Wildlife Photographer I Avid Runner & Tennis Player
A Majority of Associations Avoid Commenting on External Policy Issues A recent Avenue M poll of association CEOs and executives revealed a growing trend among associations: 79% now avoid speaking out on policy issues not directly related to their mission, up from 67% just two years ago. This cautious approach is understandable given the risks - losing focus, member pushback, reputational impact. However, members may expect their association to represent their interests on a broader range of issues. Key considerations for associations: - Assess risk tolerance and alignment with the mission - Communicate transparently about advocacy activities - Engage members and invite feedback - Prioritize mission-driven messaging over personal opinions - Anticipate and handle potential pushback While CEOs are increasingly expected to speak out on social issues, it's a delicate balance. Where does your association stand on this issue? Do you speak out or stay in your lane? I'm curious to hear your perspectives. #associationmanagement #advocacy #leadership #policyissues https://lnkd.in/gAGFUVAT
Linda Balaban
10mo
A very interesting article! Thank you for sharing.
Great insight!
AI Keynote Speaker | Tech Guru | Founder of Find Your Inner Nerd Day
11moA couple of years ago one of my associations made the declaration that we were going to be “neutral.“ I think that’s impossible. The same organization had to arrange for safety partners for trans attendees at our annual conference in Florida. How can an association stay “neutral” with serious challenges to the safety of some of their members?