Shimona Chadha’s Post

In a world where competition is fierce and the pace of change is relentless, AI and Generative AI (GenAI) are not just reshaping the marketing landscape—they're rewriting the rules entirely. CEOs are waking up to a profound shift: marketing is no longer about eye-catching campaigns alone; it's about driving tangible, measurable growth. As AI evolves, it’s transforming the Chief Marketing Officer (CMO) into a strategic architect capable of outmanoeuvering competitors. As AI and GenAI continue to redefine what’s possible, CMOs are no longer just managing brands—they’re shaping the future of their companies. Are you ready to harness the power of AI in your marketing strategy? Let’s explore how these technologies are not just changing the game but creating an entirely new one. Read on for more: https://heyor.ca/Jk8VF8 #AI #GenerativeAI #MarketingTransformation

Marketing leaders know #generativeai is poised to revolutionize marketing strategy, but how can you navigate this new landscape when the impacts are still coming into focus and the technology is ever-evolving? Join us March 19th for: GenAI: 5 Seismic Shifts for Marketing Webinar Tuesday, March 19th 2:00 – 2:45 PM EST   Gary Survis, Operating Partner at Insight Partners, one of the world’s largest private equity firms, will discuss what he sees as Generative AI’s five seismic shifts that will transform marketing. This is a must-see webinar for marketing leaders. Register here: https://lnkd.in/ezq7dwHd #webinar #marketingleaders #ai #marketingstrategy

The key to successful #AI in #marketing isn't just the technology, it's about managing the change. By focusing on your team, you can navigate the disruption and empower them to thrive in this new marketing landscape. #ChangeManagement #GenerativeAI #AIMarketing #MarketingTransformation https://lnkd.in/eUM6_rrw

Success often comes from embracing innovative technologies and strategies. Take a look at how businesses are achieving remarkable results through effective AI adoption. These case studies reveal real-world applications that transform challenges into triumphs. The takeaway is clear: with thoughtful implementation, AI can enhance operations and drive growth. What inspiring stories do you have about leveraging technology in your organization? Let’s share our experiences and learn from one another! https://lnkd.in/epDixzkj

[DEVELOPING AN AI NARRATIVE] You’ve been tasked with implementing #MarketingAI, but where’s the roadmap? How do you get buy-in from executives AND inspire your team? 🤷♀️ In our latest blog post, we break down 6 actionable steps to help you build a compelling AI narrative that resonates with everyone in your organization—from the C-suite to the frontline teams. 🙌 🔹 Set the context with relatable pain points 🔹 Connect AI to business outcomes 🔹 Address common fears head-on 🔹 Use real-world examples for credibility 🔹 Create a phased roadmap for adoption 🔹 Inspire ownership and provide clear next steps Work to craft a story that gets everyone excited about the possibilities, while still addressing realities. Short-, mid-, and long-term thinking help your story feel doable and realistic. https://loom.ly/0Q1GGXI #MarketingLeadership #MarketingStrategy #ChangeManagement

🚀 Dive into this article featuring our very own Jeaneen Andrews-Feldman, where she unveils how Simpli.fi is harnessing the power of AI to boost efficiency and drive unparalleled engagement! Don't miss out on the insights that are revolutionizing the industry. 🌟 #AI #Innovation

I dove in......have you? At Chameleon Collective, we are partnering with brands to unlock AI’s full potential—safely and strategically. Our experts are helping me and our brands focus their efforts and create impactful, results-driven strategies. It's not just talk anymore. Dive into our latest blog to discover useful, practical insights from experts who are helping to drive real change. #chameleoncollective. #ai #marketing #growth #results

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? Here are 5 tips from Lisa Cole, Cellebrite's #CMO, to incorporate AI across your marketing organization effectively, and solve your greatest stressors. 1. Encourage failure 2. Identify opportunities to use AI in current projects 3. Audit your workflows and identify where AI can help expedite or improve quality 4. Be clear with what AI can be used for 5. Offer ongoing skills training and resources Learn more in the full article:

AI in Your Marketing Team? Don't Panic, Prep! Feeling overwhelmed by the AI hype? Talisha Padgett, MBA's latest article for MarTech cuts through the noise & gives you a clear roadmap to prepare your marketing team for the AI revolution. Learn how to: 🔸 Free up your creative minds (AI can automate repetitive tasks, letting your team focus on big-picture strategy) 🔸 Personalize at scale (AI can tailor messaging for maximum impact) 🔸 Make data-driven decisions (on steroids!) Stop feeling lost in the AI shuffle. Empower your team to thrive in the future of marketing. Get all the details: https://lnkd.in/enNMSVFP #marketing #marketingtechnology #artificialintelligence #ai #martech #aiinmarketing

We’ll say it again, jumping on the #AI bandwagon without experimenting and exploring your organization’s needs and limits is one way to ruin a business reputation. These 15 questions for C-suite can help guide AI integration in marketing. Our top three:  • 'Is it saving time or bringing value?’  • 'What data-driven insights will it provide to help us market to customers?'  • 'How does this reflect our readiness to embrace innovation while managing risks?' #GenerativeAI #Marketing #CMO