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Porto Tops the Charts for Brand Reputation in Portugal According to the latest "Brand Reputation" study, Porto has clinched the top spot for the best reputation among national tourism brands in 2023. Garnering an impressive rating of 74.3 points out of 100, the city of Porto has solidified its standing as a beacon of charm and allure But that's not all, Câmara Municipal do Porto and Northern Portugal Tourism are also basking in the limelight, securing a commendable rating of 74.5 points. This recognition underscores the region's unmatched appeal and unwavering popularity among travelers and locals alike In the realm of cities, Câmara Municipal de Viana do Castelo emerges as a close contender, trailing Porto with an impressive score of 74.1 points Meanwhile, Câmara Municipal de Aveiro clinches the third spot with a rating of 74 points, highlighting the diverse array of captivating destinations across Portugal Beyond the urban landscape, Portugal's tourism regions shine bright on the reputation scale. From the picturesque charm of Lisbon to the breathtaking beauty of the Azores, each region captivates hearts and minds with its unique offerings, earning commendable ratings in the study Conducted in accordance with ISO-certified standards, this study delves into the emotional dimension of reputation, encompassing factors such as relevance, trust, and recommendation. With Porto leading the charge, Portugal's tourism landscape continues to dazzle and delight, promising unforgettable experiences for all who venture to its shores

What is the secret of success for Heritage Tourism marketing? Here are the 5 points you can learn from SriLankan Airlines Official's "Relive the epic of The Ramayana Trail" The campaign ticks almost all the boxes which are the key ingredients for effective heritage tourism marketing: 1️⃣ Authentic Storytelling: - Deep-rooted Narratives: It draws on timeless epics of the Ramayana, thru grandmother, which provided a strong foundation for storytelling that resonates with diverse audiences, esp. from the Hindu diaspora across the world. - Local Perspectives: It incorporates local legends, folklore, and cultural nuances, which add layers of authenticity and depth to the narrative. 2️⃣ Experiential Tourism: - Immersive Experiences: It creates opportunities for visitors to physically connect with the heritage sites, which enhances the overall experience. - Personalized Journeys and discoveries: It offers customized itineraries based on individual interests and preferences, which allows visitors to tailor their experiences. 3️⃣ Sustainable Tourism Practices: - Preservation of Heritage: It implements responsible tourism practices to protect historical sites and local communities that ensures long-term sustainability of the destination. - Community Engagement: It involves local communities in the tourism development process thus fostering a sense of ownership and pride. 4️⃣ Strategic Partnerships: - Collaborations: Partnering with travel agencies, tour operators, and local businesses to create comprehensive tourism packages. - Government Support: It has the blessings of not only government of Sri Lanka, but also garnered cross border involvement and participation. It supported infrastructure development, visa facilitation, and marketing initiatives. 5️⃣ Cultural Sensitivity and Respect: - Understanding Local Customs: Educating visitors about local customs, traditions, and etiquette to ensure respectful interactions. - Ethical Tourism: Promoting responsible tourism practices that minimize negative impacts on the environment and local communities. Which other recent heritage tourism campaign comes to your mind? One Percent Consulting draws upon benchmarks like these, to unleash growth for you and your brands. To discover how, Request Services >>> from profile page. Sign up for Stratinspiration newsletter #marketing #Travel #Tourism #CountryBranding #DestinationMarketing #EpicBranding

The importance of having a dedicated intellectual property (IP) strategy was demonstrated recently by a tourist body in Ireland. A recently published report by Fáilte Ireland on the economic impact of the Wild Atlantic Way has found that the route is worth more than €3 billion per year in tourism revenue to communities along the western coast of Ireland, with about 35,000 jobs being created. It is considered Ireland’s “most popular region”, with just over half of all domestic tourism revenue generated there. https://lnkd.in/d6MaPsMv

A well-established sustainable brand can attract investment from both the private and public sectors. Companies, investors, and organizations may be more inclined to collaborate with a destination that demonstrates a strong commitment to sustainability, leading to infrastructure improvements and sustainable tourism initiatives. Sustainable tourism can have positive economic impacts on local communities, including job creation, revenue generation, and investment in infrastructure. A strong brand can attract more visitors and sustainable businesses, leading to economic growth. Today, a strong brand is a powerful tool for a sustainable travel destination to communicate its commitment to responsible practices, attract the right audiences, build trust, and secure long-term economic and environmental benefits that help locals and protect special places. A well-crafted sustainable brand is an investment that can lead to both short-term and lasting positive impacts on the destination and its communities. https://lnkd.in/dn-TrvAK

It is with great pleasure that I share another indexed publication, a collaborative research between the fields of tourism and visual culture, in this case about the tourism destination Nazaré: From Coastal Cultural Landscape to Unique Tourism Branding, with Hugo Barreira, Dalia Liberato and Pedro Liberato. (https://lnkd.in/gVsKj5Wd) Through interviews with stakeholders in the areas of culture management and tourism promotion for international markets, the methodological data analysis revealed the need for collaboration between these two pillars of territorial activation. Other aspects of this destination's management are analyzed, including the progressive replacement of the fishing community's image with that of the surfing community, investigating its pros and cons. In terms of tourism market trends, it is clear that the sustainability of coastal areas depends on the inclusion/maintenance of these places' heritage identity. It was a challenging study, involving in loco, interdisciplinary research, with relevant results for the management of this territory. Many thanks to the interviewees, co-authors, and the IACUDIT - International Association of Cultural & Digital Tourism conference organization. We invite you to read the paper.

With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of possibilities. With a solid and visionary branding strategy, destinations can not only survive, but flourish, offering unforgettable experiences and contributing to global happiness. To travel is to live, and in 2024, this statement becomes the foundation on which the tourism industry and branding is built. The relationship between branding and tourism has become a powerful and transformative synergy. The two industries intertwine in ways that enhance the identity, visibility and sustainability of tourism destinations. As tourism evolves, branding adapts and flourishes, playing an essential role in creating memorable and authentic experiences for travelers. Branding in tourism goes beyond simply promoting destinations. It is about building a strong and coherent identity that resonates with travelers' aspirations and emotions. Key Tourism Branding Strategies: Authenticity: travelers are looking for authentic experiences that allow them to connect deeply with the destination. Branding should reflect the true identity of the place, highlighting its traditions, customs and lifestyle. Traveler Experience: Successful branding focuses on the traveler experience, creating positive expectations and delivering on them. This includes everything from hospitality and quality of service to offering unique and personalized activities. Storytelling: Storytelling is a powerful tool in tourism branding. Through storytelling, destinations can convey their history, culture and values, creating an emotional connection with travelers. Well-crafted narratives can make tourists feel part of something bigger and more meaningful. Collaborations and Alliances: Collaborations between tourism destinations, travel brands, and local businesses can strengthen branding. These alliances can offer exclusive packages, joint promotions, and integrated experiences that appeal to a wider audience. In 2024, tourism remains an irreplaceable window to new experiences, adventures and learning. It is a catalyst for happiness, connecting people and cultures around the world. The challenges are significant, but with innovation, responsibility and a focus on wellness, the tourism industry can thrive and continue to be a source of joy and personal growth for all. Let's keep exploring, learning and creating unforgettable memories! www.totembranding.com #TOTEM #TOTEMBranding #branding #brands #tourism #destinations Andy Stalman Graham Purnell Gema Paniagua Carlos Bisio Kemmy Almengor Sergio Stalman

Does your country have an iconic distinctive asset? Our latest research identifies the most distinctive tourism assets. Of the hundreds of monuments, scenery, characters, animals, foods, and symbols tested among a sample of 1,000+ U.S. based international travellers, Egypt’s Great Pyramid of Giza is the most distinctive, and surprisingly to many, beats the Eiffel Tower to the top spot. U.K. symbols meanwhile performed admirably, with assets related to the crown scoring strongly, highlighting their importance to brand U.K. Delving deeper into the findings, we uncovered a number of assets suffering from misattribution to neighbouring nations, as well as some key considerations for the travel and tourism industry. Read more here https://lnkd.in/eu2uS7hp

🌟 Hainan Charts a New Course in Tourism Innovation! Hainan Province takes a bold leap in redefining global tourism with its white paper: "Hainan Tourism and Culture Brand Image Development and International Communication Strategies." 🏖️ ✨ Highlights from the White Paper: 📖 Comprehensive insights into inbound tourism trends, challenges, and growth strategies. 💡 Focus on Gen Z preferences and transformative "Digital Twin Tourism" models. 🔍 A year-long study leveraging field research, global surveys, and cutting-edge decision-making models. 💬 Quote from the white paper: “By embracing innovation and cultural exchange, Hainan positions itself as a global leader in tourism and connectivity.” 🌐 As Hainan combines culture, modern tourism, and global appeal, it sets a visionary benchmark for the future of tourism. 👉 Read more: https://lnkd.in/gJga9ubT 👉 Stay tuned to Hospitalitynews India for updates on groundbreaking tourism strategies. Follow us on LinkedIn for more! Author: Nishang Narayan #HainanTourism #GlobalTravel #InnovationInTourism #GenZTravel #DigitalTourism #TourismTrends #HospitalityNews

Each of these areas plays a crucial role in fostering a sustainable and competitive tourism industry, attracting visitors, and maximizing the socio-economic benefits for destinations. 1. Infrastructure: This involves developing and maintaining physical infrastructure such as transportation networks, accommodation facilities, and attractions to enhance accessibility and visitor experience. 2. Security and Safety of Visitors: Ensuring the safety and security of tourists through measures such as effective law enforcement, emergency preparedness, and infrastructure safety standards. 3. Institutional and Regulatory Reform: Improving governance frameworks, regulations, and policies to create a conducive environment for tourism growth and sustainability. 4. Marketing and Image Building: Promoting the destination effectively through branding, marketing campaigns, digital presence, and partnerships to attract more tourists and enhance the destination's image. 5. Tourism Workforce Development: Investing in training, education, and skill development for the tourism workforce to enhance service quality, professionalism, and competitiveness. 6. Enabling Business Environment: Creating policies and conditions that support tourism-related businesses, including investment incentives, streamlined procedures, and public-private partnerships. 7. Quality Assurance: Implementing standards, certifications, and monitoring mechanisms to ensure high-quality tourism services, experiences, and environmental sustainability.

The role of planning consultants in the tourism marketing industry has gained significant traction lately. Their expertise in analyzing market trends and developing tailored strategies is becoming essential for businesses aiming to thrive in this competitive sector. It's exciting to see how these consultants are not only helping destinations enhance their visibility but also contributing to building lasting relationships with stakeholders, ensuring that everyone's aligned in achieving common goals. This collaborative approach is a refreshing step towards sustainable tourism growth. Looking ahead, I predict we'll witness an increasing reliance on innovative marketing campaigns facilitated by consultants that truly resonate with target audiences. By embracing the latest tools and creative strategies, businesses will be empowered to stand out in an ever-evolving landscape. I’d love to hear your thoughts on this evolving role of planning consultants in tourism marketing. How do you see their impact on the industry?