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It’s official! We’re thrilled to announce the launch of our South Asian rental collection in partnership with Aayka Fashion, a female-founded brand known for its modern, artisanal, and luxe-yet-accessible South Asian occasion wear—featured in Harper's Bazaar, Vogue, and beyond. The Pickle x Aayka collection includes 30 unique styles, each crafted by Aayka’s first-generation South Asian founders. Every choice—from functionality and color palette to materials—was made with fashion-forward twenty- to forty-somethings in mind, while keeping cultural authenticity and respect at the forefront. Think no-fuss pre-pleated saris, travel-friendly lehengas, bold, vibrant fabrics, and adjustable, body-inclusive silhouettes. Plus, there’s jewelry and coordinating sets for couples. It’s all available at Pickle’s West Village store or in-app, with rentals starting at less than $150/week. The TL;DR ‘why’ behind our partnership? We couldn’t ignore the growing demand in our respective communities (no matter their background) for South Asian occasion wear rentals. We heard the shared sentiment: excitement about the fashion, but uncertainty about where to start—what to wear, how to style it, and the costs, especially for one-time outfits. That’s where the Pickle x Aayka collection comes in. It’s all about making high-quality, modern South Asian fashion more accessible, affordable, and easy to navigate. For more details on the collection and tips for nailing South Asian wedding attire, check out our blog: https://lnkd.in/gssfz-HZ To rent: https://lnkd.in/gSvKs6Kn #weddings #rentals #weddingfashion #fashionrentals #Pickle #rentalmarketplace

Introducing the Pickle x Aayka Rental Collection: Reimagining South Asian Occasion Wear

Introducing the Pickle x Aayka Rental Collection: Reimagining South Asian Occasion Wear

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Emily Kasnak

Senior Business Operations & Strategy Leader | Driving Growth, Efficiency, and Innovation in Scaling Businesses

1mo

This type of partnership is long overdue in the clothing rental space. Well done!

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