What kind of #insights about your #shoppers will bring your store the maximum #ROI? We’ve recently conducted extensive research to answer this question. Our findings reveal that there are five key levels of store insights essential for boosting revenue, margin, and customer satisfaction, ultimately leading to maximum store ROI: #Stock Insights: Understanding if customers searched for a wider variety of products but were left disappointed can help optimize stock levels and product ranges. #Price & Promotion Insights: Identifying which promotions caught shoppers' attention but didn't convert to sales, and which promotions were completely ignored, is crucial for fine-tuning your pricing and promotional strategies. #Location & Assortment Insights: Similar to the Butterfly Effect, even a minor change in product location can significantly impact sales across all categories. Knowing how store layout and product placement affect shopper behavior is vital. #Store Team Insights: Evaluating your store team's performance and interactions can provide insights into improving customer service and operational efficiency. #Marketing Insights: Analyze which marketing efforts resonate with your shoppers and close the omnichannel cycle with in-store analytics to add to your digital ones. #storeanalytics #retailtech #reatilai #aitools #retailinnovation
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Director-Level Consultant | Strategic Sales & Business Development Advisor | Driving Growth for High-Tech Companies
5moIntrsting.