ShoppingGives’ Post

Various different paths to drive the consumer experience that results in growth and loyalty. The key is how you integrate them into your buyers' journey strike the right chords with them.

In looking ahead of 2024, how to navigate the challenges of modern ecommerce--Brands need strategies for rapid growth & success. Cultivating and leveraging Superfans through customer marketing is just one winning tactic. We partnered with @okendo to compile a marketing playbook that covers how to acquire customers at a lower cost, build stronger relationships, and improve experiences across the customer journey. Featuring experts from innovative Shopify apps, we showcase various brands on how to cultivate a community of Superfans to enhance acquisition and retention cost-effectively, achieving sustainable results. Piqued your interest? https://lnkd.in/gpsixHKM

Brands must adapt to the challenges of modern ecommerce to drive fast and sustainable growth. Okendo has created a playbook focusing on creating and leveraging the power of your Superfans with customer marketing strategies. Learn from Shopify app experts how brands like Bloom Nutrition, Billy Reid, and True Classic build a community of Superfans to boost acquisition and retention. In this playbook, you’ll learn: - How to increase engagement with customer marketing  - How to leverage logistics for loyalty - How to boost lifetime value with a subscription program - And more! Check out the playbook. https://lnkd.in/gKDXqTMV

Brands need strategies for rapid growth and sustainable success for 2024 and beyond. One winning tactic? Cultivating and leveraging Superfans through customer marketing. To help you navigate the ecommerce environment, we partnered with Okendo to compile a playbook that covers how to acquire more customers at low cost, build stronger relationships, and improve experiences across the customer journey. Featuring experts from innovative Shopify apps, we showcase how brands like Feastables, Love Wellness, Bloom Nutrition and many more cultivate a community of Superfans to enhance acquisition and retention cost-effectively, achieving fast and sustainable results. Click the link in the comments to access playbook

Are we truly maximizing the potential of our marketing funnels if we stop at conversions? NO. The customer journey doesn't end at the point of sale; it's just the beginning. 👥 In today’s competitive digital landscape, nurturing a loyal customer base goes beyond transactions. A robust content plan, superb customer service, and that unexpected little extra can turn one-time buyers into repeat customers and, eventually, brand advocates. 😎 But how to make this a reality? Educate with relevant content, delight with unexpected extras, implement a strong customer service strategy, and, most importantly, listen to your customer feedback. 💡 Check out our latest article to discover how to create brand advocates and influence the lifetime value of your customers here: https://hubs.ly/Q01YWdFW0 #DigitalMarketing #Ecommerce #MarketingFunnels #BrandBuilding #CustomerRetention

🔓 Unlock the secrets to long-term success for your brand 🔓 Today's market challenges: increased competition, soaring acquisition costs, and rising customer expectations. To help you overcome these hurdles, we partnered with Okendo to compile a playbook that covers how to acquire more customers at low cost, build stronger relationships, and improve experiences across the customer journey. Featuring experts from innovative Shopify apps, we showcase how brands like True Classic, Love Wellness, and Bloom Nutrition cultivate a community of superfans to enhance acquisition and retention cost-effectively, achieving fast and sustainable results. Get the playbook here → https://lnkd.in/dDbrVs4f

With access to cross-channel and first-party data, you can measure customer-based outcomes across an entire marketing journey. Then, you can use those insights to achieve your marketing initiatives. For example, instead of focusing on upper-funnel metrics like clicks and opens, marketers can optimize for downstream outcomes such as signups and purchases. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle. “What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As we continue to build our connected full-funnel experiences, establishing clear baseline benchmarks based on all of the first-party data we have will be critical to not only connecting our experiences but driving their impact and growing our loyal customer base.” Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. ~ via Search Engine Land

ShoppingGives teamed up with top Shopify apps like Okendo to create a new, free playbook.  It discusses low-cost ways to ☞ boost customer acquisition, ☞ strengthen customer relationships, and ☞ increase loyalty by leveraging "impact marketing" strategies. You can check out the playbook starting today for more on the techniques utilized by brands such as ALOHA, Pillow Cube, Love Wellness, and Bloom Nutrition to cultivate "superfans" for cost-effective acquisition and retention results: https://lnkd.in/e4jhEthf Gratitude: Thanks for the fresh guide, team. These kinds of results indicate triple-win scenarios!

In today’s complex digital world, fragmented marketing efforts often leave customers feeling disconnected. By unifying customer value delivery merging loyalty programs, promotions, and personalized experiences brands can build stronger, lasting relationships. For instance, companies embracing this approach have seen customer spend increase 7x, driven by deeper engagement and meaningful interactions. It's not just about sales; it's about creating relationships that matter.  #CustomerExperience #BrandLoyalty #UnifiedMarketing #DigitalEngagement #CXInnovation #CustomerFirst https://lnkd.in/eUzQM3vs

🌐 In the world of digital marketing, understanding every click in a customer's journey is our ultimate goal. If a consumer clicks a button on our website but doesn't proceed, we digital experts are driven to find out why. 📧 To uncover these insights, we often send follow-up emails about their recent website experience, retarget the products they showed interest in, or even pass these leads to our call centers. ⚖️ However, this can easily become irritating for consumers. It's crucial for brands to strike a balance between reigniting their interest and overwhelming them. Finding this equilibrium is key to maintaining a positive customer relationship and driving meaningful engagement. #DigiX #digitalstrategy #customerexperience