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How do you show up on your socials when you don't like to be the centre of attention? I’m guessing you'd rather sit at the back and let someone else take the limelight, but you need to show up for your business. 💙 Dig into (what I call) your Guiding Trio: ⚡️Why are you doing this? ⚡️What impact do you want to have on the people you serve (your purpose)? ⚡️How do you want people to describe you when you're not in the room (your personal brand)? As soon as you get clear on these and think “this isn’t about me it’s about my strong desire to make a change in these people's lives” it gets sooo much easier to show up and post about yourself, your business and your offers. So tell me, what’s driving you?

Arts organizations, are you making this all-too-common mistake? 👉 Your website homepage should be a visual manifestation of your unique value proposition, not an events calendar. Filling your homepage with upcoming events is like proposing marriage without explaining why—asking for commitment but giving no reason to say yes. Your homepage is one of your most valuable marketing assets. It’s often the first impression of your organization that potential customers have. It's got to do more than simply inform—it's got to captivate, build buy in, and establish trust. Show visitors why they should care by answering the questions that matter most: ❓What problem do you solve? ❓What outcomes do you provide? ❓What makes you different from others who solve that same problem? ❓What evidence says you can deliver these outcomes? Don't waste this valuable asset. Invite your potential customer into something they already want and need: the tangible outcomes you provide. Give them every reason to say yes! 💍

#Throwback The National Museum of Women in the Arts (NMWA) is the only major museum dedicated to recognizing women's creative contributions. We crafted the creative and media strategy for their 25th Anniversary in 2011, making the museum experience inclusive and humanized. Our campaign featured 25 individuals sharing the impact of their favorite artworks, highlighting how art transcends differences and fosters shared experiences. The campaign's creative continues to inspire, extending beyond advertising into membership, donor, and institutional marketing, and will be used in future exhibitions. Read more about this case study on Tattoos Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building. #tattoosNotbrands #business #marketing #startup #entreepreneurs #smartmarketing #Advertising #marketingplan #marketingstrategies #tattoos #brands #amazon #podcast #Book #Bookstagram #Bookish #bookreview #bookrecommendations #Podacsting #marketing #digitalmarketing #socialmedia #socialmediamarketing #socialmediamarketingstrategy #marketingstrategy #books #bookstagram #read #reading #readandreview #igreads

I know I usually show up a bit more polished in my videos, but today, in the spirit of keeping it real, I’m embracing the au naturel look—messy hair, no fuss, just me showing up for you! 💛 Because the truth I've learned is: it's not about me, it's about others. This video is part one of two, and in it, I talk about what sharing your story really means. Spoiler alert: it’s not just about writing a book or speaking on a stage. Sharing your story can be as simple as posting a photo with a meaningful caption, writing a blog, or sharing something you’ve learned. It’s about showing up, putting yourself out there, and connecting with others in an authentic way. And guess what? Part two is all about legacy—what it means, why it’s important, and how it ties to building your personal brand. So stay tuned for that! If you want access to the full video and more personal, exclusive content like this, come and join us in the Private Unleashed Community! It’s a space I created to support you in sharing your story, building your brand, and creating the life you truly deserve. Click here to join us: https://lnkd.in/gzXyRR8M Have a beautiful day, and remember—your story matters. 🌟 Caroline x #ShareYourStory #AuthenticityMatters #WomenOver40 #EntrepreneurMindset #YourVoiceMatters #TellYourStory

What if you got an invite to the most amazing party of the year? Well, consider this your personal invitation to join my AMA Birthday Bash! It's my birthday and I'll SHARE if I want to! 🌟 📅 Date: Tuesday, May 14th 🕛 Time: 12pm EST 🕒 Duration: 1 Hour 🎥 Party will be recorded! 𝐖𝐇𝐀𝐓 𝐈𝐒 𝐈𝐓? A live Q&A party with a designer with over 15 years of experience. Design processes, logos, sales pages, accessibility, business cards, TOS pages, guidelines, plugins, third-party tool rec's, colors and fonts - everything is on the table. I don't believe in gatekeeping, so if you have any questions about branding or websites, this is your chance for unfettered access! 𝐖𝐇𝐘 𝐉𝐎𝐈𝐍? 🎁Personalized Guidance: Receive personalized advice tailored to your unique brand journey. 🎁Insider Tips: Gain valuable insights and tips on how to elevate your brand presence and connect with your audience authentically. 🎁Community Connection: Connect with like-minded entrepreneurs to share experiences and insights. 🎁Recorded Session: Can't make it live? No worries! The party will be recorded so you can catch up whenever. You'll walk away feeling joyfully empowered, with valuable insights, personalized guidance, and actionable strategies to elevate your brand presence and connect with your audience authentically! Plus, what's a birthday party without free gifts? 🎁😉 𝐇𝐎𝐖 𝐓𝐎 𝐏𝐀𝐑𝐓𝐘? 👉 RSVP: Secure your spot by clicking the link below. 👉 Ask Questions: Submit them ahead of time or ask them live. 👉 Spread the Word: Share this event with other women who could benefit from this. RSVP here: https://lnkd.in/dKntzrvt

What’s your take? Many clients and business owners are hesitant to put themselves out there in pictures and videos. I get it- from feeling egotistical to foolish, it is so hard. But, I also know that we don’t think those negative thoughts when we see others’ pictures and branding. So, I’d love your take on any of the following this Monday… How do you get past this? Why do you think it is so hard? What do you wish were different? What do you think when you see others photos and videos? #branding #opinion #smallbusiness

“Who do I best serve?” “How narrow should I go?” “Who should I be catering to?” Slow down sister!! These are all *very* important questions to ask, BUT there’s a step before all that we often skip: understanding who WE are. Before you can figure out your ideal client, you need clarity about yourself. Your values.  Your passions.  What you bring to the table. I want you to start by asking yourself… >> What drives me?? Identify the core motivation behind your work. >> What do I stand for?? Your values are your brand and attract clients who resonate with what you believe in. >> How do I want to impact the world? This is less about show and more about a genuine reflection on the change you want to bring through your work. The answers to these questions are the foundation for who you attract. Your ideal client is NOT just out there waiting for you. They're a mirror of the best parts of yourself. By being crystal clear on who you are, you attract clients who not only need what you offer but who are the perfect fit for your UNIQUE approach. Tell me ladies – what is ONE of your passions that you can’t wait to bring to the market?? 

You are not a person. You are a story. A story that millions are willing to hear out. In the rush of life, I took a break. To be honest, I was forced into a break. But I now feel it was much needed. How many times have you felt, others are much better than you? How many times have you felt, you are not good enough? How many times have you felt, you are not worth it? Most of the time we end up comparing ourselves with others. And you know what's the funniest part? We compare ourselves as people but are all stories. Stories, that are complete unique, complete different. Stories, that are at different stages of life. Stories, that are similar but not same. We all are stories, that millions are willing to hear out. Your story can help someone else!! Then why not to share it? Your story is your brand. Tell your own story. The unique one. Your own unique personal brand!! #branding #personalbrand

Me me, me me, me me me, that's you. Even if you might not know it. And it's not right. How can you help the human race? A significantly deep question. Think about it. We are social animals. Our very survival depends on our ability to create communities, and build relationships. That's why you should... Do something for someone else. 100% of clients are people. Make it about them, not about you. If you don't understand people, you don't understand business. Generosity. It is doing something and expecting nothing in return. Absolutely nothing. If you're willing to give, you are already willing to get. What are you doing to help the person next to you? PS: Check out my brand makeover assessment. It's meant to help you check if your brand identity is serving you or not. It is 40 Questions. But I averaged 8 mins of answering. Can you beat me? #social #network #design #tifukelison #generosity

The Practical 52 While you are shaping, remember that you are also being shaped. If I say in my mind, No one is shaping me, I am doing it myself. The fact is the World is shaping me in its image. I become a conception piece of trends and whims. A work of social media, news entertainment, and popular opinion. Who is helping to shape you? Are you a piece of clay in their hands or a block of granite? Take time today to connect with an advisor or mentor. Say hello, then, be quiet and listen. #peoplepurposepotentialprosperity #practical52 #shapingandmaking