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The WCR analyses the most awarded work, reviewing 7,091 People, 2,670 Companies, and 2,263 Campaigns from 74 Countries and 22 award shows. Want to raise your ranks? The deadline is coming soon. You have just one week left to enter The Drum Awards for marketing for a chance to boost your ratings for next year. https://lnkd.in/gGm4UfE 🏆 Mondelēz International's OREO campaign, "OreoCodes", with the support of VML COMMERCE, won The Drum Awards Digital Industries Awards for Consumer Goods, and went on to be recognized in the WCR as: The World's Most Awarded Advertiser: #3 The World’s Most Awarded Campaigns: #12 The Most Awarded Campaigns in the Food and Beverage Sector #6 Most Awarded Agencies in the US #8 #awardwinnningwork #marketingawards #worldcreativerankings

The Coca-Cola Company Taught Me: CAC & the Power of Repeat Customers + the Power of Emotion Sharing a lesson from an all-time classic: Coca-Cola. This iconic beverage taught me a thing or two about business back in the day, lessons that have stuck with me. The Lessons: Customer acquisition costs (CAC) can make or break your product company. Repeat customers are the foundation of a sustainable business. Emotional connection builds brand loyalty. I've lost count of how many times I've grabbed a chilled Coke from the local store or Blinkit. But I distinctly remember the first time I tried it, probably lured in by a memorable commercial or a tempting display. Every purchase since then has been a conscious choice, driven by taste, the brand's association with good times, and the simple joy of refreshment. Coca-Cola might not have made a huge profit on my first purchase, but they were playing the long game. The lifetime value they've gained from me as a loyal customer is undoubtedly significant. The strategy is simple yet brilliant: Advertise effectively Ensure the product lives up to the hype. Build an emotional connection Watch the repeat purchase flow: Nurture loyal customers for long-term value. I've applied these principles and they've proven to be a winning formula for building lasting customer relationships. #marketing #businessgrowth #CAC #customerexperience #cocacola #emotionalbranding #65digital Next up, I'll be sharing what I've learned about the fascinating world of AI! 😉

Can You Mention Competitors? Coca-Cola Did It, But Was It Rude? In marketing, it's generally a no-no to mention competitors. But in 2012, Coca-Cola went against the grain in a way that some might consider... a bit rude. They ran an ad where a truck driver, clearly from their biggest rival, sneaks into a store to grab a Coke. It was bold, humorous, but also a little cheeky blurring the line between clever and confrontational. Sometimes, it's not just what you say, but how you say it that gets people talking. 😏 What do you think was Coca-Cola's move brilliant or a bit too far? #Marketing #Competitors #BrandStrategy #CocaCola #BoldMoves

Have you ever wondered why Coca-Cola remains synonymous with cola, despite countless competitors? In 1886, Coca-Cola became the first cola drink, setting the stage for its dominance. This exemplifies the first law of marketing: It is better to be first than to be better. Being the first in a category often gives a brand an unparalleled advantage, creating a lasting impression and becoming the benchmark for all future entrants. Coca-Cola’s early presence allowed it to build strong brand recognition and customer loyalty that competitors find hard to replicate. Marketing is a fascinating field where timing often trumps quality. The ability to identify and seize that "first-mover" advantage can set the course for long-term success. How can your brand create its own pioneering path? #marketing #brandbuilding

The impact of personalisation: Coca-Cola's achievement Did you know? When Coca-Cola started putting personalised names on their cans, their sales went up by a significant 19%. This smart move changed the way the big beverage company did marketing, showing how personalisation can really get people interested and boost sales. By tapping into the desire for connection and individuality, Coca-Cola made people all over the world excited. Just by seeing their own name on a can, people felt like the drink was made just for them. This new idea not only sold more drinks right away but also made people want to stick with Coca-Cola for the long run. It showed how personal touches can make a big difference in today's competitive market, where people want real connections with the brands they like. As companies keep figuring out how to do better in the changing market, Coca-Cola's success is a good example of what personalisation can do. By focusing on what customers want and making things personal, businesses can build stronger connections, sell more, and stay in people's minds for a long time. 💭 How can you make your customers feel special today? What personal touches can you add to your products or services to create a lasting connection with your audience? By prioritising customer preferences and incorporating a personal touch, businesses can cultivate deeper connections, boost sales, and leverage top-of-mind awareness. 🚀

Today we published our HEINEKEN Q3 Trading Update 2024. I am pleased to report a quarter of solid growth, in line with expectations, and to report that our operating profit (beia) organic growth expectations for the full year remain firmly on track, in the range of 4% to 8%. Our performance this quarter highlights several key achievements: * Revenue for the quarter reached €9,072 million, with a year-to-date total of €26,895 million. * Heineken® volume growth was strong at 8.7% for the quarter and 9.0% year to date. * Our eB2B platforms continue to excel, capturing €9.3 billion in gross merchandise value year to date, an organic increase of 26% versus last year. * We continue to make significant progress on our cost discipline, and our €0.5 billion gross savings target for 2024 is on track, enabling us to step up our marketing investments in the second half of the year Despite facing challenging macro-economic conditions in various markets, we remain committed to executing our EverGreen strategy and deliver in line with our plan in aggregate. I would like to extend my heartfelt thanks to our colleagues, consumers, customers, and suppliers for their relentless dedication and support. Together, we will continue to shape the future of beer and beyond. Read the Q3 Trading Update 2024 press release here: https://lnkd.in/dbnF3ECN #Heineken #EverGreen #FinancialResults #Q3TradingUpdate

I still remember Coca-Cola's "Share a Coke" campaign, where bottles had various names printed on them. I was genuinely surprised when I found a bottle with my own name, especially since it's not a common one. The moment felt personal, and I bought it immediately without even thinking twice. It wasn’t just a drink anymore. It was a personalized product that made me feel seen. After doing some research, I discovered that this campaign was a huge success, driving Coca-Cola's sales up by more than 2%. This really highlighted the power of personalization in marketing for me. It wasn’t just about selling a product; it was about creating an emotional connection between the brand and the customer. It demonstrated how personalized marketing efforts can resonate with consumers on a personal level, which can lead to brand loyalty and increasing engagement. This experience opened my eyes to the impact of customer-centric strategies and personalization in the world of marketing. As I continue my journey in business marketing, I’ll carry this lesson with me. #Businessmarketing #Personalization #BYUH #BYUHawaii #Cocacola Bret Grow

When Coca-Cola was just a small business, they made one critical marketing move that propelled them toward global success: they sold an experience, not just a product. 🚀 Instead of focusing on the drink itself, Coca-Cola positioned their brand around something much bigger—emotion. 💬 Their early campaigns didn’t just advertise a refreshing soda; they associated their product with happiness, connection, and shared moments. 😊🥤 Every ad was about the feeling people had when they drank Coca-Cola, whether it was enjoying time with friends or taking a moment to refresh during a busy day. 🌟 Here’s why this was brilliant: People remember how you make them feel. ❤️ Coca-Cola tapped into that early on, and it’s why they became more than just a drink—they became a symbol of joy and togetherness. As a small business, you can do the same. Think beyond your product. 🔍 What emotions or experiences can you associate with your brand? How do you want your audience to feel when they engage with you? 🤔 It’s that emotional connection that will turn a one-time buyer into a loyal customer and a small business into a legacy. 🔑 #FranchieMarketing #MarketingStrategy #SmallBusinessTips #SellTheFeeling #BrandExperience #CocaCola 🌍

Super exciting to announce the launch of HeiDeal - AND Digital's latest project in The HEINEKEN Company's digital transformation journey delivered by my local Edinburgh club! Through the implementation of a real time data modelling tool, we have empowered Heineken's sales with: Real-time insights 💻 : Enabling sales representatives to make data-driven decisions, tailor their strategies, and outmaneuver the competition Bespoke offers and promotions 🎁 : Leveraging real-time insights to enhance customer satisfaction and build stronger relationships through bespoke offerings and promotions Streamlined approval processes ⏱️: Saving valuable time by streamlining approval processes, allowing the sales team to focus on what they do best – selling! Heineken's success story really shows the transformative power of real-time data in the sales world - 📖 more here: https://hubs.la/Q02KqM-z0 #digitaltransformation