Showpad’s Post

Here’s how we calculate event ROI that’s worth celebrating 👇 We aim for at least 4X pipeline versus event cost, and it all comes down to sales win rates. Here’s the math: If reps close 25% of event opportunities, generating $400K pipeline from a $100K event covers the cost with closed-won deals. Got different win rates? Just tweak the multiplier to match your team’s performance. What would you factor in? For more insights, check out The Ultimate Event Management Playbook 👏 https://hubs.ly/Q02RWQvH0 #EventManagement #FieldEvents #FieldMarketing

Join me and the team Splash (SplashThat.com) tomorrow at 2PM ET where we are going to do a deep dive on event content and programming your event for your strategy. Register at the link below!

Post-show follow-up is key to converting leads into customers. Keep the conversation going after the event., "#PostShowFollowUp #LeadNurturing #TradeShowSuccess #BusinessGrowth"

Post-show follow-up is key to converting leads into customers. Keep the conversation going after the event., "#PostShowFollowUp #LeadNurturing #TradeShowSuccess #BusinessGrowth"

Starting 2025 with a successful sales kickoff sets the tone for your annual performance 🏆 But an event of this magnitude requires tools and talents that streamline communication and ensure engagement. That’s why Showpad’s own Director of Revenue Enablement John McClellan assembled the six essential steps for creating a memorable SKO, from defining clear objectives to fostering cross-department collaboration. Ready to elevate your annual revenue event? Check out the article, then sign up to receive our handy SKO Planning Checklist. https://lnkd.in/gvXfgzjG

It’s trade show season. That means sales & marketing teams are hustling to book pre/post-event meetings to build pipeline that’s increasingly harder to come by. Want to make sure your revenue teams are firing on all cylinders for event execution? Check out our Ultimate Event Management Playbook.

Post-show follow-up is key to converting leads into customers. Keep the conversation going after the event., "#PostShowFollowUp #LeadNurturing #TradeShowSuccess #BusinessGrowth"

Post-show follow-up is key to converting leads into customers. Keep the conversation going after the event., "#PostShowFollowUp #LeadNurturing #TradeShowSuccess #BusinessGrowth"

Simple yet genius. Live-streaming your booth performance on the booth. Chili Piper had a simple screen during INBOUND - # of meetings booked - Pipeline generated - Forecasted new customers - Forecasted C/W Revenue The measurement itself is very simple. But the motivation it builds is totally different. For prospects: Motivation- you will want to end up on that screen! For booth staff: Motivation - you want to up those numbers For everyone around: Gamification and fun seeing how a booth ACTUALLY performs. Attribution of it comes later. It’s a simple measurement, later you can come home and count: - how many of those were ICPs - how many were touched by other campaigns before - how many converted to further deals and NewBiz Well done Tara Robertson 👏🏼

Here's a tip on calculating event ROI 👇 Your event ROI should be at least 4X pipeline from the cost of the event. This is dictated by your sales team’s win rates. 🏆 If sales reps win 25% of the opportunities in their event-attributed pipeline, then getting $400k of pipeline from a $100k event investment means you covered the cost in closed-won revenue. You can adjust the multiplier accordingly based on your reps’ win rates. Find more tips in The Ultimate Event Management Playbook 📚 https://bit.ly/3vcb0mq #Events #FieldMarketing #ROI