Shubham Rawal’s Post

They say – Don't build a business in a RED OCEAN! I say – Wrong! When Warby Parker entered the market in 2010: - Eyewear market was worth tens of billions of dollars. - Dominated by giants like Ray-Ban and Oakley. - Stagnant in terms of innovation. Yet, Warby Parker disrupted the market And now expected to make $753-761 million in 2024. How? 1. Disruptive DTC Model: Cut out middlemen, lowered costs, and offered affordable prices. 2. Home Try-On: Shipped 5 pairs of glasses for free trial at home – risk-free, convenient. 3. Strong Branding: Stylish designs, quirky marketing, social responsibility. 4. Customer-Centricity: Excellent service, easy returns, active on social media. 5. Data-Driven Decisions: Used analytics to understand customers and improve. 6. Vertical Integration: Controlled the supply chain for quality and efficiency. 7. Omnichannel Strategy: Expanded to physical stores for wider reach and personalized service. DTC Founders, Take Note! These 7 strategies can elevate YOUR brand. - It is not just your product - It is also how you promote it. - Make brand - A SUCCESSFUL BRAND To know more about this, check: https://lnkd.in/g58SKmx9 P.S.: - Which is your favorite eye-wear brand? - DTC owners, what unique strategies are you using to make your brand a household name? Find helpful? Follow for more 😊 #DTC #eCommerce #BusinessStrategy #Entrepreneurship

🚀 The wait is over! Introducing Mastering Streetwear Expansion—your ultimate guide to scaling and evolving your streetwear brand. When I started Top Notch NME, I had a vision: to bridge the gap between street culture and luxury fashion. Through trial, error, and innovation, I discovered what it takes to grow a brand that stands out in a competitive industry. This book captures that journey, sharing actionable insights, hard-earned lessons, and strategies for taking your brand to the next level. In Mastering Streetwear Expansion, you’ll learn: ✅ How to scale your brand globally. ✅ Ways to harness technology like AI, AR/VR, and NFTs to stay ahead. ✅ The art of building a loyal community around your brand. ✅ Proven methods to diversify beyond apparel and into new markets. Whether you’re just starting out or ready to redefine your brand’s impact, this book will empower you to think BIGGER. 🌟 Special thanks to my incredible team, supporters, and everyone who’s inspired me along the way. This is for you! 👉 Available now on Apple Books and other platforms! Let’s keep the conversation going—what’s the biggest challenge YOU face when scaling a brand? Drop your thoughts below. Let’s build together. #MasteringStreetwearExpansion #Streetwear #Entrepreneurship #TopNotchNME #Innovation #craigdwashington #topnotchnme #fashion

💰 Difficulty in Setting Competitive Prices Setting competitive prices is a constant struggle in the fashion design industry. Designers often grapple with balancing quality, production costs, and market demand while staying affordable. This delicate dance can lead to pricing missteps, impacting sales and brand positioning. To navigate this challenge, designers should conduct thorough market research and analyze competitors' pricing strategies. Additionally, employing value-based pricing can help convey the worth of their unique designs. Offering limited-time promotions or exclusive collections can also attract price-sensitive customers without devaluing the brand. Finding the right pricing strategy is crucial for long-term success and brand loyalty. 📈💸 : #FashionPricing #MarketStrategy #BusinessSuccess #ValuePricing #Management #DigitalMarketing #startups #marketing

Friday Thread is back this Friday 👀 🪡 In case you haven't come across it before, my Friday Thread Substack covers nearly everything involved in being a solo founder building Torsa from scratch - a premium men's activewear brand. From product design, development, strategy, marketing, distribution and much more, it's a real world insight into start-up life. You can catch previous articles via the link below before Friday's new article. Free to subscribe, free to read 🙂 https://lnkd.in/eG7hEFpq #startup #newsletter #startupjourney #founder #startupstrategy #sportswear #apparel #clothing #business #smallbusiness #productdesign #sportsweardesign #activewear

Start-Up Packs - Bundle 2 Starting a successful sportswear brand is no small feat, but with the right tools and insights, you can hit the ground running. Bundle 2 includes a comprehensive roadmap to launching your sportswear brand, insights into the key marketing strategies to spread the word and attract your audience, and expert tips to stand out in a competitive market. Whether you're a seasoned entrepreneur or just beginning your journey, this guide has everything you need to turn your vision into a thriving reality! #sportswearstyle #sportswearfashion #creativebusinessowner #sportswearbrand #sportswearstartup #sportswearstartups #designstudios #illustration #industrialdesign #apparelmanufacturing #productdesigner #brandlaunch #brandlaunching

Should #supreme sell out? I vote yes, but not the way you think. My view is supreme doesn’t have to follow the path of others, they never have and never should, but if their current model is hampering growth, they HAVE to develop and evolve revenue models to further scale the brand. Not growing or declining is not an option! If they hold true to brand while continuing to evolve, they will be in a strong position for the next 20 years! #cpg #startups #entrepreneurs The Business of Fashion

70k AED on a single ad account for our fashion brand! 💸✨ This significant investment underscores our commitment to scaling our brand and reaching new heights in the competitive fashion industry. Our team's dedication, strategic planning, and data-driven approach have been instrumental in achieving this level of ad spend, driving impressive growth and brand visibility. Stay tuned for more updates as we continue to push boundaries and set new benchmarks in the world of fashion marketing! #Ecommerce #FashionBrand #DigitalMarketing #GrowthHacking #Entrepreneurship #Advertising

🚀 Day 1: Planning and Research for My New Clothing Brand! 🚀 Hello everyone!.. Today marks the beginning of an exciting 30-day challenge where I will be launching my very own clothing brand. 🎉 Over the next month, I’ll be sharing my journey, insights, and tips, so stay tuned if you’ve ever thought about starting your own business! Day 1: Planning and Research 📝🔍 The foundation of any successful business is thorough planning and research. Here’s what I focused on today: Researching Trends: I explored Google Trends, niche forums, and social media to identify what’s currently popular in the fashion industry. Understanding market demand is crucial! Analyzing Competitors: I looked at successful brands on platforms like Etsy and Instagram to see what’s working for them. This helped me identify potential gaps and opportunities in the market. Narrowing Down Niches: After much deliberation, I shortlisted a few promising niches – eco-friendly fashion, streetwear, and fitness apparel. Choosing My Niche: Considering both market demand and my personal passion, I decided to focus on eco-friendly fashion. It’s a growing trend and aligns with my values of sustainability and environmental consciousness. What’s Next? Tomorrow, I’ll dive deeper into the eco-friendly fashion niche to explore unique selling points and finalize my brand’s concept. Can’t wait to share more updates with you all! 🔔 Follow my journey and stay tuned for more insights! Youtube: https://lnkd.in/gb2aKVQi Instagram: https://lnkd.in/gXRTTNck #Startup #Entrepreneurship #FashionIndustry #EcoFriendly #BusinessJourney #ClothingBrand #Sustainability #MarketResearch #30DayChallenge #LinkedInCommunity #Reels #Shorts #Youtube #Creator #Shopify #WordPress #ClothingStore #ShopifyStore #EcommerceStore #WooCommerceStore #Tutorial #Challenges

Case Study - Developing a Tailored Business Plan for a Fashion Startup At Support My Empire, we understand that every business has unique needs. Recently, we worked with a client who approached us for a bespoke service—they needed help with one specific element: developing a comprehensive Business Plan for their sustainable fashion startup. (Details have been anonymized for privacy.) The Challenge Our client had a clear vision for their brand but needed a structured plan to turn their ideas into a successful business. They weren’t looking for full-service brand development—just a solid, tailored business plan to guide their launch. Our Approach We customized our services to focus exclusively on building a business plan that aligned with their goals. This included: Market Research We provided detailed insights into the sustainable fashion industry, including trends, competitor analysis, and customer behavior. Financial Planning We outlined startup costs, pricing strategies, and revenue projections, ensuring the client had a clear path to profitability. Brand Positioning We helped them define a unique value proposition based on eco-friendly practices and ethical production, positioning them to stand out in a competitive market. Operational Strategy We worked with them to map out a streamlined supply chain, sourcing sustainable manufacturers and setting up operational processes. Go-to-Market Plan We created a marketing launch strategy focused on building a community around their brand values before the official launch. The Results With the bespoke business plan in hand, the client was able to confidently move forward and launch their brand within six months. The plan not only provided clarity but also ensured they hit key milestones, exceeding their sales targets by 150% in their first quarter. #retail #SupportMyEmpire #FashionStartup #BusinessPlanning #BespokeServices #Entrepreneurship

1. Blake Mycoskie and TOMS Shoes Blake Mycoskie founded TOMS Shoes with a unique business model called "One for One," where for every pair of shoes sold, another pair is donated to a child in need. This idea came about after Mycoskie's trip to Argentina, where he saw the extreme poverty and health issues children faced due to lack of proper footwear. TOMS has since expanded its model to eyewear, helping to restore sight to thousands of people. Mycoskie’s approach demonstrates how companies can incorporate giving into their core business model, which not only addresses significant social issues but also engages consumers on a deeper level. Advanced Lesson: Integrating social impact directly into product sales can create a sustainable business model that helps address global issues while also driving consumer interest and loyalty. This form of social entrepreneurship is a powerful tool for building a business that genuinely contributes to societal improvement. 2. Daniel Marhely and Deezer Daniel Marhely, the founder of Deezer, was one of the pioneers in music streaming, creating a platform that allowed users worldwide to access their favorite music instantly. Unlike other services that relied heavily on paid subscriptions, Deezer implemented a freemium model early on, which helped it stand out in the crowded market. Marhely’s vision was to make music accessible to everyone, everywhere, revolutionizing the way music was distributed and consumed. Advanced Lesson: Early adoption of innovative business models in emerging markets can establish a company as a leader in the industry. Understanding and meeting consumer demands with accessible and appealing offerings can dramatically alter how services are perceived and consumed globally. 3. Anne Mulcahy and Xerox Anne Mulcahy took over as CEO of Xerox during a crisis period when the company was burdened with excessive debt and facing potential bankruptcy. Through her leadership, Xerox underwent a major transformation focusing on innovation in document technology and expanding into digital services. Mulcahy’s strategy involved cutting costs, improving customer relations, and investing heavily in new product development, which eventually restored profitability and revitalized the company. Advanced Lesson: Effective crisis management involves not only identifying and cutting inefficiencies but also reinvesting in core areas that drive future growth. A leader’s ability to focus on innovation and strategic redirection can be crucial for turning around a struggling company.