Sigma’s Post

As Thanksgiving approaches, we're reflecting on the many things we're grateful for at Rice Business — from our close-knit community to unforgettable traditions like Partio and the Owlympics. Want to see what else we cherish? Check out "50 Things We Love" in Rice Business magazine, and let us know what YOU love most in the comments below. 💙🦉 ➞ https://lnkd.in/gty-Xp35

There's no better way to kickstart the day than with a fresh brew and a clear path ahead. ☕🗺️ #LocationData #GeospatialExperts #MappingTheWorld #CoffeeAndMaps

🥔🌟Recently, we tapped into our team's wealth of potato industry experience and unearthed some golden nuggets of insight! Here's what we've boiled down: ✔️Every year is a new chapter: Each season brings its own challenges and opportunities. Flexibility is key! ✔️Research, read, and never stop learning: Staying informed keeps us ahead of the game. Knowledge is power! ✔️Stay on your toes: Don't assume anything! Keep those eyes peeled and be ready to pivot when needed. ✔️Every store has its story: Each location is unique, affected by factors like in-field conditions, harvest methods, and early storage treatments. One size does not fit all! 🌱🥔 #PotatoPros #IndustryInsights #SpudSavvy

I hope everyone had a great weekend! This is just a reminder that we summarise the weekends news in our Weekend Wrap-Up mailer. It's a great way to get the key insights from the weekend in a concise manner, straight to your inbox. Stay ahead with HM Intelligence and be sure to subscribe over on our website if you haven't already! #WeekendWrapUp #IndustryInsights #ThoughtLeadership #HMIntelligence

Let's be honest, not every week feels productive, and that’s okay. Some weeks are about planting seeds, others are about seeing the fruits, and some? They’re just about surviving the chaos. As we wrap up this week and head into the weekend, let’s remember: - It’s okay if you didn’t check everything off your to-do list. - It’s okay if some things didn’t go as planned. - And it’s okay to #rest. #Friday is about the grace to let go and gear up for what’s ahead. So here’s to the little #wins. To showing up. 💡 What’s your biggest #win this week? Big or small. #Progress #TGIF

We're just two days away from Thanksgiving! 🦃🍂 We hope you're enjoying the prep for that delicious meal with family and friends. As you're relaxing after dinner, why not spread the word about our magazine? 📚✨ It's the perfect conversation starter to keep everyone in the loop about Kentucky's top business news. Wishing you all a wonderful Thanksgiving filled with good food and great company! 🧡 #ThanksgivingPrep #KYBusiness #LaneReportMagazine #GratefulForYou #BusinessTalk

Weather triggers are just one example of how prOOH brings flexibility to the channel. Not only is this a great way for brands to reduce wastage and increase efficiency but for that very reason it 'demoractises' the channel, opening it up to smaller 'digital only' advertisers who might have not thought about leveraging OOH as part of their mix. In the words of one advertiser 'it's not just about when to advertise, triggers can tell us when not too'! The crew at Vistar Media 🇬🇧 are always on hand to talk about how we've been able to do that for our brand and agency partners. 🚀 #prooh #programmatic

It's the SPOOKY season! And although this one is especially spooky, it's always something season. My latest for MediaCat Magazine is about seasonality----> (link in comments because sigh we all must dance to the algo's tune of the month designed to help them not us and the AI-powered algorithm planner insists on best practice when it wrote this post for aggh save us someone save us oops sorry where was I) Do we plant, water & harvest at the same time as our category? "Those hard at the coalface of modern communication will no doubt be very tired of Halloween before the celebration itself. We start planning Christmas in April if we are working on a marquee campaign for the UK. We live in the future, constantly working for the next season or one after, like attention farmers planting branded seeds but Since strategy is inherently competitive, decisions can often come down to a simple choice — do you do what everyone else in the category does or not? For distinction or differentiation (or whatever) doing things differently is key but if every brand in your category spends money in a particular month, there is probably a good reason they are doing so." [HT magic numbers for exemplar seasonality chart below]

This week’s new blog post is titled “Thankful for Coffee: The Little Cup of Big Thanks”. Visit AltruisticJoe.com and click the “Blog” link at the top of the page to read more on this topic. Thank you for your support, and have a great week - Cheers! #altruisticjoe #specialtycoffee #premiumcoffee #singleorigincoffee #veteranownedsmallbusiness #veteranowned #supportsmallbusiness #coffeeblog #blogger #coffeebreak #coffeetıme

Thanksgiving Fun Facts – Infographic with 60+ Facts (2024) https://lnkd.in/gDzyXKm3