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AI in Public Relations: How It Will Help, Not Replace Jobs, and Trends to Watch in 2025 Public relations (PR) is a field that thrives on human creativity, communication, and relationship-building. As AI technologies continue to evolve, many wonder whether these innovations will replace PR jobs. However, AI is more likely to assist PR professionals rather than replace them. In fact, the integration of AI into PR can make the industry more efficient and help professionals focus on high-level tasks while automating the repetitive ones. Looking ahead to 2025, here’s a breakdown of how AI will transform the PR industry and the key trends we’ll see. https://lnkd.in/eZtXnhDh

📢 We dove into Cision's 2024 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐞𝐝𝐢𝐚 𝐑𝐞𝐩𝐨𝐫𝐭, and the insights are AI-opening! 👀   🗞️ 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐟𝐨𝐫 𝐉𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭𝐬: 60% say media downsizing and reduced resources are the top issues they face. Journalists nowadays need to be experts not only on research and writing, but also SEO, multichannel compatibility etc. 🤖  AI could be a game-changer here, helping to optimise inefficient editorial workflows and streamline knowledge across editorial teams.    📰 𝐓𝐡𝐞 𝐅𝐢𝐠𝐡𝐭 𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐌𝐢𝐬𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: 33% of journalists are struggling to compete with misinformation. Established newsrooms can turn this into an advantage by leveraging their trusted reputations in a world increasingly flooded with purely AI-generated content. 🌐🛡️    💡 𝐀𝐈 𝐀𝐝𝐨𝐩𝐭𝐢𝐨𝐧: Surprisingly, 53% of journalists are not using any generative AI tools like ChatGPT. Only 5% use it regularly, while 25% see AI as one of their biggest challenges. The need for #AIEducation is clear—let's empower journalists with the tools they need to succeed! 💻📚 Read the full report here: https://lnkd.in/ejT3xyE7 If you are curious to know more on how #GenerativeAI could transform your newsroom, talk to us! We are happy to explore individual solutions for you!    #PRInsights #StateOfTheMedia #AIinJournalism #MediaTrends #Cision2024 #Misinformation #MediaInnovation #ArtificialIntelligence #AIinMedia 

Cision's 2024 State of the Media Report is available! Here are a few key insights from the report: - Increased Importance of Data: Data has become essential in journalism, shaping editorial strategies and measuring success. Nearly 2 in 5 journalists expect data to play a more significant role this year, despite the pressure to prioritize popular stories over informative ones. - Demand for Relevant Content: Journalists consistently highlight the need for relevant content from PR professionals. The perfect PR pitch is described as relevant, concise, and well-targeted to the journalist's audience. - Global Media Outreach Variations: Journalists across different regions face unique challenges and have varied preferences for PR content. North American journalists focus more on social media interaction, while APAC journalists prioritize data and key research. - Impact of AI on Journalism: AI tools like ChatGPT and Gemini are both a challenge and an asset. While 25% of journalists see AI as a significant challenge, nearly half use it for tasks like brainstorming and research. - Multimedia Content Demand: Journalists value multimedia content, especially images, videos, and data visualizations. Including multimedia in pitches can significantly increase the chances of coverage. What are some key trends you're seeing in PR? How have you adapted your PR strategy this year?

New report alert! Together with the Institute for Public Relations Behavioral Insights Research Center, we have unveiled a new report titled, “Navigating a Changing Media Landscape.” This in-depth research explores the evolving media landscape, the surge of misinformation, and the influence of AI. With insights from nearly 50 communications experts, this report is essential for anyone in the communications field! Learn how industry leaders are tackling these challenges and what it means for the future of media relations here: https://shorturl.at/f2hbn 📈🔍 #MediaLandscape #Misinformation #AI #Communications 

Coming out of a Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit last month, PRNEWS lists best practices for #AI, #SocialMedia and #DigitalPR. Learn more below!

Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://prn.to/2024-sotpr 💬 Let's chat: What are some of the biggest changes you've seen in PR in recent years? #PR #comms #pressrelease #AI #contentmarketing

Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://prn.to/2024-sotpr #PR #comms #pressrelease #AI #contentmarketing

We are constantly working with our partners to improve our products and make our customers' lives easier. SocialBoost, our innovative social sharing tool, has just been upgraded with the power of AI. What does this mean for PR pros? Higher engagement with your news through effortlessly creating impactful, shareable social posts tailored and optimized for each social platform! Click below to learn more about the new SocialBoost capabilities! #SocialMedia #AI #generativeAI'

Media pitches can be your ticket to unlocking major visibility, but finding the right words can be challenging... Pitches need to be timely, relevant, and aligned with the journalist’s audience. Here’s one to try: "Create a media pitch for my industry that highlights a recent product launch or achievement. Show why it’s significant within the industry, referencing trends or challenges it addresses. Include data or testimonials to validate the impact. Finish by explaining how the journalist’s audience would benefit from this story." Try it with your favorite AI tool and let me know what you come up with! Want more prompts like this? My Playbook is packed with them: https://buff.ly/4917iM1 #brandstrategy #businessgrowth #chatgptforbusiness

As communication professionals, we’re navigating a landscape where technology is reshaping how we engage with media and stakeholders. My Forbes article explores strategies for embracing AI while preserving authenticity, emphasizing the importance of genuine connections in the ever-changing world of PR. Read the full article here: https://lnkd.in/gaRwwGAV #PublicRelations #PRStrategy