Hilton is consistently evaluating the impactful trends, people and conversations shaping travel and driving innovation at Hilton and across the industry. New Hilton research uncovered that 1 in 4 business travelers expects team building to be their reason for hitting the road next year, supporting the “Frolleagues” trend—friends who are also colleagues. With the rise of remote work, Hilton has seen a surge in group bookings worldwide, signaling an increase in the number of smaller meetings, off-site team gatherings and incentive travel in 2024, which is only anticipated to strengthen in 2025.
As part of our 2025 Trends Report, we conducted a global survey of more than 13,000 travelers from thirteen countries and interviewed dozens of travel experts and Hilton Team Members, showcasing the anticipated trends for the coming year and how Hilton is innovating to meet those needs. Read the full 2025 report here: https://lnkd.in/dqhZhwjr
#HiltonForTheStay
2025 is around the corner and Hilton predicts it will be the Year of the Travel Maximizer!
From embracing the “Go Getaway” to the rise of “Frolleagues” and “MeMooners,” our annual report reveals the top trends that will shape the travel experience in the coming year. Travelers aren’t just looking to get away; they’re finding ways to blend work and play, relaxation and adventure, and even staying connected while unplugging.
Learn more about how travelers are maximizing their time away and the innovative ways Hilton is meeting their needs. Read the full report and get ready to plan your next adventure: https://lnkd.in/er6cUJVE #HiltonForTheStay
