Ignoring the Naysayers to Drive Agritech Forward in Africa
Dear Agritech Visionaries,
Congratulations on stepping into the bold, transformative world of agritech in Africa! Entering this industry takes courage, especially in a region with unique challenges and opportunities. Along this journey, you'll inevitably encounter voices of doubt—those who say you shouldn't leave a stable job, or claim Africa's agricultural landscape is simply too difficult to transform.
But to achieve something remarkable, you must tune out the noise, stay focused on your vision, and let your determination speak louder than any doubts.
Take inspiration from African entrepreneurs who succeeded despite skeptics. Consider Akin Alabi, founder of NairaBET, who left a secure career to build something entirely new in Nigeria’s online betting sector. Though not in agritech, his journey underscores resilience and a commitment to his vision—qualities that drive success in any disruptive field. Alabi didn’t let negativity deter him; instead, his research, persistence, and dedication led him to create jobs, opportunities, and impact.
Similarly, look at Uka Eje, co-founder of ThriveAgric, an agritech platform empowering smallholder farmers through investment and technology. Facing significant challenges, Eje and his team turned criticisms into innovations that now support thousands of farmers. Thrive Agric’s achievements came not from yielding to doubts but by addressing obstacles, listening to constructive feedback, and staying focused on their mission to transform smallholder farming.
As an agritech founder, you’ll encounter doubters—from colleagues to industry "experts," even well-meaning friends or family. Some may argue that Africa’s agricultural problems are too deep, funding too scarce, or that the technology landscape is too nascent. But don’t let these voices set your limits. Do your research, learn from useful feedback, and keep building toward what you know is possible.
While success in agritech won’t be easy, every challenge you face and overcome will bring you closer to your goals. Ignore the naysayers, cultivate resilience, and keep moving forward.
Africa’s agriculture holds vast potential, and the future is bright for those with the courage to believe in it.
If you find this content valuable, consider following me, Kenneth Obayuwana, for more insights. Feel free to share or repost to help spread the word to a broader audience.
#lettertoagritechfounders
Sincerely,
Kenneth Obayuwana